Last Year, 361 Degrees, Eye-Catching Gross Profit Amounted To 2 Billion 156 Million 400 Thousand Yuan.

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What happened to last week's 361 degree group?

2017

361 degree International Limited announced its 2017 annual performance announcement.

The announcement shows that 2017's turnover amounted to 5 billion 158 million 200 thousand yuan (RMB), up 2.7%, gross margin was 2 billion 156 million 400 thousand yuan, and gross margin remained at 41.8% level.

In 2017, the 361 degree group continued to adopt multi brand strategy including 361 degree, 361 degree children's wear and outdoor brand ONE WAY, aiming at different fields of the domestic mass market, children's sports and high-end outdoor sports market.

In the past 2017, 361 degrees can be said to be the peak.

We need to know that gross margin of 41.8% is not simply achieved. 361 degrees continuously improve our innovation and R & D capabilities, constantly penetrate the market and consumers, and pform data into productivity.

The 361 degree earnings report is a satisfactory answer to our national sports brand.

It is understood that the 361 degree group is a comprehensive sports product company integrating brand, R & D, design, production and distribution. Its products include sports shoes, clothing and related accessories.

The group was founded in 2003 and has been one of the leading sports brand enterprises in China.

In June 30, 2009, 361 degrees was successfully listed on the main board of the Hongkong stock exchange, with a stock code of 01361. HK.

At the same time, 361 degrees adhere to the group of multi brand line, in 2009 and 2011, 361 degrees (innofashion) brand was born.

All along, the 361 degree people are carrying on the brand belief of sports, enterprises and the society. Under the guidance of the core concept of "sharing and win-win", we have made unremitting efforts to promote the development of China's sports industry and are committed to becoming the world's respected sporting goods brand.

As a leading brand in the national sporting goods industry,

Under the guidance of "more love" brand spirit, we should actively practise "loving" culture and constantly promote the development of social economy, sports and other social undertakings.

Brand promotion and promotion are very important in order to gain an advantage in the competitive sports apparel market.

As a mass market brand, the 361 degree target is the group aged between 18 and 30.

During the review period, the group continued to adopt a three pronged strategy for branding and marketing.

The strategy includes sponsoring major sporting events, launching strategic cooperation with large state media, and employing well-known athletes as spokesmen for the group's products.

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