Wu Jianjie, Chairman Of Jiangnan Buyi, Shares His Entrepreneurial Approach With His Wife.

As the man behind the strategist behind Li Lin, Wu Jian, who has always been low-key, accepted the invitation from the organizers and came to the scene of the opening ceremony of the Finance School of Hangzhou University of Commerce for the first time, sharing his pioneering career with his wife.

I learned about refrigeration and cryogenic technology.

My wife studied chemistry.

Jiangnan Buyi was founded in 1994 by my wife and I, and I graduated from Zhejiang University in 1990. My wife graduated in 1992 and is two years younger than me.

At that time, the work was still allocated. I learned about refrigeration equipment and cryogenic technology, and were assigned to the oil fields in the north. My wife studied chemistry and was assigned to a chemical plant in Hangzhou.

At that time, a popular word was called "going to sea". We all felt that the allocation to state-run enterprises as a screw did not give full play to their energy, so there was no such thing as "iron rice bowl".

In 90s, China's

The market is still relatively blank, and there are few personalized things.

My wife has an inherent interest in clothes and has a unique set of aesthetic standards.

After leaving the chemical plant, she worked in a small shop in the clothing market of Sijiqing, witnessing the surging tide of everyday market and business in the wholesale market.

Then I gave up my assigned job and went back to Hangzhou to start a business with my wife.

Entrepreneurial success factors:

Interest, persistence and learning ability

Around 2000, the Hangzhou municipal government vigorously supported.

Industry, we are the first to respond to the call of the government.

Because of the government's push, we have taken 80 mu of land in the women's clothing industrial park of Xiaoshan Economic Development Zone, which is also a very important point for our brand to stand out.

When the national distributor sees that our factory is very beautiful, it is an art museum factory, and dealers will have a higher level of recognition for our brand and business.

Looking back on the process of growth, it is necessary to say what kind of qualities an entrepreneur can have in order to start a business. I think we should first of all be interested in it. This is also the original intention and motive force for our entrepreneurship. Second, we must persist and then more importantly, learning ability.

Times are changing and everything is changing. We must have the ability to learn and innovate.

Inevitably, there will be contradictions and conflicts in the process of entrepreneurship. The key is the division of labor is clear and the core strategy must be discussed.

My company's design style and brand image are all in charge of my wife and I am responsible for the operation.

We agreed that she created the brand and I met the demand.

Innovation is a constant theme.

In the past more than 20 years, the brand of clothing has always been inseparable from innovation, especially in the context of the accelerating pace of consumer fatigue.

In the past, a brand remained unchanged for 35 years, and it could still maintain good development. But now consumers have new demands in one or two years.

So our design is also insisting on continuous innovation. Every year's style will have 20%-30%'s innovative style to test consumers' feelings.

In addition, we launched the WeChat membership system in 2015.

Now everyone knows that online operation is a basic element of the development of an enterprise, but four or five years ago, online is just a concept.

The original consumers, once they leave the shop, do not have any contact with us; now we may connect to him through the WeChat public number and publicize the latest styles and activities of our brand so that we can receive our information in the fragmentation time.

Such innovation can greatly enhance the brand stickiness of consumers.

Listing can't save life, it can only make you live better.

According to the world clothing shoes and hats net, in 2016,

The listing of limited companies in Hongkong has become the first Chinese listed designer brand group.

But Wu Jian believes that listing is only a new starting point for enterprises.

Listing has opened up a new window for enterprises to make enterprises have a larger platform.

However, the timing of listing can not be taken as a straw when enterprises are going downhill. Only when you have a bigger dream in a certain industry or industry, the company is also showing a healthy upward trend. Listing can help enterprises fly higher.

But listing is also a double-edged sword: pparent regulation allows us to operate more standardized, recruit better talents and do things brighter, but there are also contradictions. If you want short-term interests, high investment in R & D will be limited. This is a problem that needs balance.

After every quarterly semi annual report and annual report coming out of the Hongkong market, we have to chat with many investors, communicate the development ideas of enterprises, and make clear what we want to do next year, including the expectations for the future.

Only when every earnings report can be achieved beyond expectations, investment professionals will have more confidence in you. This is very important in the Hongkong market.

In the long run, A shares and Hong Kong stocks are also the same for evaluating good companies, including price earnings ratios.

More interesting reports, please pay attention to the world clothing shoes and hats net.