Fast Fashion Against New Retail, See How Mymm And The United States And America Get The Top Priority, And Play The Song Of Ice And Fire.

With the rising awareness of the millennial consumer,

Price adjustment and more creative brand innovation, traditional fashion retailers continue to be hit.

On the contrary, the fashion retail "flash shop" based on offline shop experience is becoming more and more popular and has become a popular consumption mode among many consumers.

With the trend of "fashion war" becoming more and more popular, MyMM will come to Shanghai from April 9, 2018 to April 15th. It will build the first MyMM American fashion flash store and display red containers at Hongkong Plaza in Shanghai. The new retail concept will be introduced from line to line, and fashion and lifestyle choices will be presented in an innovative way.

The first American fashion flash store is based on "Trend Hunters", which aims to lead consumers to explore the global trend and capture the hottest fashion items, including fashion, beauty and lifestyle.

The focus of the scene is from the international brands and retailers in the season of goods, through a series of selected goods and wonderful display, reflecting the MyMM beauty of the brand spirit.

After the completion of the ShangHai Railway Station, the US and US trend store will extend to more cities in China and create customized content according to the fashionable lifestyle of consumers around the world.

The group presents new inspirations and concepts, while continuing the classic heritage of American department stores.

The American and American trend shop is a continuous tour in 2018. The flash store rebuilds the container and rebuilds the conventional logistics material into a new trend carrier. It promotes the concept of environmental protection through the integration of technology and fashion, and reminds consumers to pay attention to sustainable development while shopping.

The first American and American flash shop is the main form of red container, presenting various retail experiences through different media.

Store design uses innovative technology to enrich content, e-commerce and social functions. Its unique aesthetic design and interactive device fully display MyMM's new attempt to retail in the context of luxury group.

The virtual shopping mall in the shop shows more than 120 international fashion brands selected products for the season, creating a similar shopping experience with physical stores.

Users can scan the two-dimensional code below the merchandise, and get detailed information about commodity characteristics, styles, sizes and so on on the MyMM US e-commerce platform page.

Supported by many brand partners, it brings multiple surprises to guests through joint promotion.

Perrier Paris water provides special drinks for customers to experience authentic and innovative French taste. Recently, Nespresso on the MyMM and the US online has provided the best coffee for the event to awaken the fragrance time; the leading global Sunglasses retailer sunglass hut has provided the selected brand products for the guests to welcome the spring and summer trend season; the professional sports product leader Oakley orklie has provided special gifts for the event to share and inspire outstanding products and experiences; the YHOUSE of the urban life community will provide customized edition cards for the guests to participate in the event, bringing the exclusive courtesy of the annual line boutique consumption.

From April 9th to April 15th, consumers can experience in Hongkong square, Shanghai.

American fashion store.

After the completion of the ShangHai Railway Station, the project will move to more first tier and second tier cities in China.