The Red Container Occupies The King, And The New Retail Pattern Is Strong.

In the fashion retailing industry, the war has never ceased.

The song of ice and fire is being staged in China. In order to become a "dark horse" in the fast fashion brand war, the fashion brand such as CHANEL has begun to combine the new mode of "flash shop" to circle the powder.

Based on the advantages of fast speed, tribal characteristics, and word of mouth effect, the flash store quickly became a fashion vane for promoting China's retail market.

Compared to the traditional online and offline retail mode, more attention to the sense of experience of the flash shop has become the "real retail" hot pet.

In order to bring the latest fashion brands to consumers in a timely fashion, as a fashion MyMM fashion, Shanghai will build its first MyMM American fashion flash store from April 9, 2018 to April 15th. It will display red containers in Hongkong square, introduce the new retail concept from online to offline, and show fashion and lifestyle choices in an innovative way. It hopes to connect online and offline consumer experience and become a "dark horse" that stands out in the fashion brand war.

The first American fashion flash store is based on #Trendhunters, which aims to lead consumers to explore the global trend and capture the hottest fashion items, including fashion, beauty and lifestyle.

The site focuses on seasonal products from international brands and retailers, and embodies the brand spirit of MyMM through a series of selected products and splendid displays.

After the completion of the ShangHai Railway Station, the US and US trend store will extend to more cities in China and create customized content according to the fashionable lifestyle of consumers around the world, aiming at setting up new standards for the online to offline pformation model, presenting new inspirations and concepts for the growing Chinese fashion consumer group, and continuing the classic heritage of American department stores.

The American and American trend shop is a continuous tour in 2018. The flash store rebuilds the container and rebuilds the conventional logistics material into a new trend carrier. It promotes the concept of environmental protection through the integration of technology and fashion, and reminds consumers to pay attention to sustainable development while shopping.

First

In the form of red container, various retail experiences are presented through different media.

Store design uses innovative technology to enrich content, e-commerce and social functions. Its unique aesthetic design and interactive device fully display MyMM's new attempt to retail in the context of luxury group.

The virtual shopping mall in the shop shows more than 120 international fashion brands selected products for the season, creating a similar shopping experience with physical stores.

Users can scan the two-dimensional code below the merchandise, and get detailed information about commodity characteristics, styles, sizes and so on on the MyMM US e-commerce platform page.

As a stylish online shopping social platform, MyMM is committed to creating a seamless online shopping experience for millennial consumers in China. The Millennium generation is more willing to pay for value and quality. They will devote time to research and understand brand characteristics and have a full understanding of the trend.

The American fashion flash store presents a refreshing and unique shopping experience through the excellent design, interesting details, merchandise display and innovative technology of container, in order to establish the loyalty of users in the growing fashion retail market.

In 1993,

It was officially founded in the name of Maison Mode (French fashion house) and opened the first store in Huaihailu Road, Shanghai the following year, becoming the pioneer of the first international luxury brand introduction to China.

24 years later, the MyMM of the same group, the US and the US, will continue the history of the US Department store and return to Huaihailu Road to witness the development history of the us through the #Trendhunters trend store.