[Wisdom Exhibition] This Year Haibo Will Launch "Audience Tracking".

On the morning of 12, reporters visited Shishi International Textile City to see that many large billboards had been set up at the gate, and the booth was also set up in the atrium.

From the point of view of the scene, this exhibition is mainly based on the minimalist style, using the popular purple as the keynote this year to create a public exhibition atmosphere.

According to the relevant person in charge at the scene, the work of the booth's construction will be completed on 16 th, then the enterprise will rush to complete the exhibition work before 18 days.

Guo Liyun, the site leader of the exhibition executive:

In this year's exhibition, in fact, we pay special attention to responding to the ideas of the state on exhibition, exhibition and green exhibition. What are the main aspects? For example, this year's material production, we try our best to take paperless production and turn it into an electronic way. For example, our Journal, as well as the invitation letter and the production of leaflets, we all try to adopt an electronic way of operation.

It is worth mentioning that the twenty-first cross strait textile and clothing Expo will enable audience tracking. Currently, this work is monitoring the layout of equipment, as well as the collection of work permit information, and will be printed and distributed from 15 to 16.

What is the role of track tracking during the exhibition?

Guo Liyun, the site leader of the exhibition executive:

This year, Haibo took the first example of the national exhibition. With the tracking of the audience, we first started the system of tracking the audience. This is the highlight of this year's exhibition and the first step in intelligence exhibition.

The main purpose is to track every visitor to the Expo. We hope to analyze his concern. For example, the guests stay in the children's wear exhibition area for 1 hours or 2 hours for children's clothing exhibition area. We can think that this audience's interest is in children's wear exhibition area, and also for the convenience of follow-up follow-up.

For example, according to the analysis of this data, the entire exhibitors in the children's wear exhibition area can help him to match. This guest is so interested in children's wear exhibition area, is there any intention to do so, are they willing to do deep cooperation in the field of children's clothing, we can make follow-up for the exhibition.

according to the understanding of

The twenty-first Cross Straits textile and clothing Expo in the exhibition area planning, A District atrium set up the popular trend Pavilion, min Pai dress Museum, Taiwan Pavilion, A area, a layer of blocks set up Shishi Pavilion, electricity supplier hall; B area atrium and a block of blocks set up Textile Machinery Pavilion, industrial cluster hall, textile new technology exhibition hall, industry university research cooperation and industrial service professional college hall; C area atrium set up accessories exhibition area.

Unlike previous years, this year's exhibition is based on the principle of centralized exhibition. Instead of setting up exhibition areas outside the main exhibition area, the exhibition will focus on the exhibition of Tong Chengyi, fabrics, accessories, machinery, electricity suppliers, industry and research institutes, industrial clusters, scientific and technological innovation, OEM and Taiwan Pavilion, and the distribution of popular trends to the Shishi International Textile City.