Shanxi Ji LIR Luzhou Silk Group: A Long Time, New Achievements

In April 12, 2018, Ben Wang visited Wang Shuqin, Jincheng, Shanxi. When talking to Chairman of the board about the transformation of industrial development and the direction of future development of enterprises, chairman Wang Shuqin said that after the new deal, the company made a big strategic adjustment. Lu silk is only a tribute, especially a wedding quilt in history. In the Ming and Qing Dynasties, the emperor used to marry Lu silk when he married. Therefore, the group has so many products, through analysis and research and market investigation, to play the advantages and advantages of the Gill's Luzhou silk group, and make the production of the bride and Lu silk as the positioning product of the group. Marriage in China has a long history, it is mother to give the child sewing thread, representing the mother's love, on behalf of her mother's life companion.

Since the transformation of the group, through market running in, we have realized that the market potential of the marriage quilt is still very large, and the sales volume increased by 36% last year. In the future, the group also takes the product of "Gill's bride Lu silk blanket" as a positioning product. We should constantly expand the spread of cognition and achieve market share through the word-of-mouth of the original customers. In such a fierce market environment, brand communication depends on the product itself, and has returned to the original product. The company is trying to win the customer's reputation by using the real products to win the customers' reputation and spread the brand through the word of mouth and occupy the market. The goal of the Shanxi silk group is to establish a knowledge of Lu silk and make Lu silk into China's Lu silk and make the world's Lu silk.

Company Description:

The jinlir Luzhou silk group, formerly known as the Shanxi southeast silk dyeing and printing factory, built a factory in 1958 and devoted itself to silk wedding for 59 years.

Lu silk has been a tribute to the royal family since the Ming and Qing Dynasties in 500 years. The company is the only inheritor of Lu silk weaving technology, and has become a national intangible cultural heritage. Its classic product, the bride and Lu silk quilt, chooses the best Taihang Mountain cocoon in the north as raw material. Taihang Mountain's cocoon is the National Geographic Indication Protection cocoon. It can only produce two crops a year, while the southern cocoon can produce 4 to 6 seasons a year.

Gill's bride Lu silk is specially designed for Chinese brides. Each color, pattern, and craft are more in line with Chinese traditional wedding culture, and the pursuit of "happy, noble, harmonious and comfortable" production concept is worth collecting.

5000 years of civilization saw Shanxi, and the 5000 year history of Chinese silk is also in Shanxi. Shanxi silk, known as Lu silk, is a representative of northern China's silk.

Lu silk, named for Lu an Fu, is a famous brand created by Shanxi merchants. Lu silk began in the Sui Dynasty and flourished in the Tang Dynasty, and flourished in the Ming and Qing Dynasties. "Qing Dynasty manuscript" records: "in the 1856, Ci Xi was pleased with the Dragon son (Tong Zhidi), the Xianfeng emperor rejoicing, the mother and son were expensive, and the life was matched with the" Lu silk "Eighteen bed, surpassing the queen production with twelve beds regulation.

Product Description:

Gill's bride, Lu silk quilt:

The quilt cover is made of Lu silk non heritage weaving technology, thick and exquisite.

The core is selected from Taihang Mountain high-quality long silk (National Geographic Indication Protection mulberry silk production area, special geographical environment - day and night temperature difference, can only produce two seasons a year, create excellent quality - soft and nourishing skin);

Integrating modern fashion design -- gorgeous and joyful;

Gill's bride, Lu silk, was specially built for the bride, and from Royal Gong to thousands of households.

Every silk of ours is produced in Taihang Mountain. It is the best silk in China, and a false silk is worth ten thousand yuan. Why do we dare to say this? Because Taihang Mountain cocoons are special grade cocoons protected by national geographical indications, double cocoons, only two crops a year, and cocoons in the South can produce 4 to 6 seasons a year. Silkworm cocoons are thick, fat and large. Each cocoon has a length of at least 1200 meters, while the longest silk in the south is only 600 meters. 5 cocoons can make 1 small silkworms, 5 small silkworms make 1 large silkworms, and heavy materials are more suitable for making heavy quilts. 5 kilograms of quilts need 165 layers and 4125 cocoons to be made.

Silk Culture Park

As the only inheritor of Lu silk, it was built in the 58 years of the largest silk weaving and dyeing factory in North China, and the cultural display, production, experience and sale of Lu silk were integrated into one. In the past 60 years, unremitting efforts have been made to preserve the unique skills of Lu silk handicraft and layered dyeing. In 2014, Lu silk weaving technology was classified as "the fourth batch of intangible cultural heritage list of the country". Lu silk products were also introduced into the lives of ordinary people from the Royal tribute of the past, and became the symbol of modern wedding.