Smart Wear Wave Spread To The Clothing Industry

According to the world clothing shoes and hat net, in recent years, with the development of intelligent technology, the traditional

Set off a smart wearable trend, from Google glasses to Eyephone, from sports bracelet, watch to intelligence.

...

When the traditional industry is pformed intelligently, it will stimulate and reshape the new consumption demand with a more scientific sense of form and function.

This year, the wave of technology has spread to

Field.

Potential demand nurture smart clothing market

Before the emergence of smart clothing, consumers' perception of intelligent black technology may exist only in the sci-fi blockbusters of Hollywood.

Whether the movie Captain America or the American drama "crossing time line Continuum", stealth, communication and so on, all kinds of armor or war suit with various skills, it seems to depict a certain prototype of future clothing, which is impressive.

Compared with traditional clothing, smart clothing in addition to continue to meet the basic needs of shelter, beauty, identity and other basic requirements, with the popularity of technology, technology and fabric improvements, smart clothing will derive more practical functions to meet the needs of modern life.

At present, some enterprises use smart fabric to embed sensors and computer systems into clothing. They have the functions of monitoring exercise signs, such as heart rate, body temperature and so on.

Some enterprises apply the touch fabric to the production of smart clothing. Only by touching the sleeves and other corresponding actions, can you connect or hang up the phone.

It can be imagined that in the near future, this kind of smart clothing with special ability will appear in large quantities, occupying our wardrobe, and closely related to life and work.

According to MarketResearch.com survey data, 2016 smart clothing shipments will reach 26 million, and the market prospect is broad.

Two major obstacles to solve industrial scale

The iteration of new and old things is always accompanied by the clouds of suspicion and obstruction.

The rise and popularity of smart clothing can be as fast as smart phones, from the cultivation of early market forerunners to the pattern of a hundred schools of thought contending after the product matures, and then to the pattern of oligopoly brand after the emergence of shuffling. From the life cycle theory, the current smart clothing is still in the market introduction period, and if we want to form a large-scale industry, we must first remove several major stumbling blocks.

"No applause" refers to the phenomenon of high score movies in the eyes of professionals, and the phenomenon of dismal box office is not recognized by the public.

For smart clothing of brand-new category, because it is a kind of advanced product for traditional clothing, the public's current cognition and acceptance are doubtful, and there is a certain market risk. Therefore, it is necessary for the production enterprise to push the product to the market with strategic vision and considerable courage.

With the rise of personalized consumption and the enhancement of the awareness of intellectual property protection, the technology of Shanzhai and follow suit has been difficult to follow. In the market environment of "consumers have the final say", enterprises need to be more stickless when mining consumer demand.

"Through the creation of smart clothing creative competition, not only is creativity, but also demand, so that consumers can participate in the design of the product's early stage, providing inspiration and valuable demand data for the R & D team, which will help Qipai to provide consumers with more intelligent clothing products that are more in line with market demand and more practical."

Seven card related personnel said.

In addition to the accurate grasp of consumer demand, technology is another challenge.

In smart clothing, a large number of technical components such as semiconductors and sensors will form an important part of clothing and bring more humanized high-tech experience to wearers.

Clothing enterprises want to change from traditional manufacturing to intelligent manufacturing, or increase investment, introduce talents, make independent research and development, or make concessions, and reach a strategic alliance with technology giants.

When the technology threshold is reduced and the large-scale smart clothing products are pouring into the market, and the effective demand of consumers can be solved, the industrialization of smart clothing is just around the corner.

Following the trend, seven cards seize the opportunity of the blue ocean.

In the face of this new wave, we regard it as a fire pit, a resolute exclusion or a mineral resource, and we must dig patiently. For the garment enterprises in the pitional period, this is a problem that needs to be looked at directly.

However, since the first year of smart wear in 2014, the number of competitors in this emerging market has been surging and showing a trend of diversification.

Among them, there is a strong involvement of international technology giants and domestic Internet Co, and there are also new alliances formed by traditional enterprises and technology companies.

2016 is the opening year of China's 13th Five-Year. Under the strategy of "Internet plus" and "China made 2025", the integration of new Internet technology and manufacturing industry is a major turning point in the pformation and upgrading of the garment industry.

As the first domestic clothing brand to take the lead in the layout of smart clothing, Qipai is also steadily advancing its intelligent strategy.

In the smart wear draught, can Qipai take advantage of the opportunity to redefine traditional clothing, and tear a new demand mouth for the garment industry, which is worthy of industry attention and expectation.

More interesting reports, please pay attention to the world clothing shoes and hats net.