New Retail Brings New Momentum To The Development Of Global Brands.

Opening up the leading leaders of the world in 2017

The most frequent conclusion in the financial reports is "best performance in history" and "new growth rate".

It's called "

In the first year of 2017, global brands are coming to a golden age.

According to the world clothing shoes and hats net, in April 12th,

Starbucks, L'OREAL, SIEMENS, PHILPS, Nike, Adidas, Procter & Gamble, Unilever and other global leaders 70 brand helmsman or greater China CEO gathered in Hangzhou, together with Liu Bo, a general manager of the operation Department of Tmall platform and general manager of the Tmall platform business department, opened a new retail "private meeting" in 2018.

New retail brings new momentum to the development of global brands.

In January this year, LVMH, a leading global luxury goods company, reported that its revenue and profits continued to reach a record high in 2017. Its annual revenue reached 42 billion 600 million euros, an increase of 13% over the same period last year, and net profit rose 29% over the same period.

Since 2015, LVMH has launched a comprehensive effort to Tmall, including Guerlain, Fu Lei Shi, tiger Heuer, real time, MOET & CHANDON Hennessy and other 9 brands have entered Tmall.

In order to embrace the new retail business, in March 1st this year, when Givenchy entered Tmall, it also had access to the AI test makeup function, and could try the different colors of Givenchy lipstick on the cell phone screen.

Nike CEO Mark Parker was the 7 "Tmall" and "Alibaba" in the 2018 fiscal year Q2 earnings conference.

The report shows that the growth rate of its overseas market is obvious, especially in the Greater China region represented by Tmall, an increase of 17% over the same period last year.

In 2017, Nike and Tmall launched the new retail cooperation on "online ordering and store delivery". Nike sold a 1 billion yuan mark in Tmall during the double 11 period.

The fast fashion giants such as Zara, UNIQLO, Gap and H&M, which gradually slow down in 2017, are embracing Tmall's new retail to explore pformation.

In March 21st, H&M group announced that its core brand H&M and H&M Home officially entered Tmall.

H&M wrote in the latest quarterly earnings report: "the growth of performance with the electricity supplier channel has made up for the recent decline in performance."

As the source of new retail, the brand of domestic goods has also experienced a rapid growth under the new retail energy.

"Market capitalization of 100 billion Hong Kong dollars, ranking third in the global industry."

In February, Anta released the 2017 annual report, which showed that the revenue increased by 25.1% to 16 billion 690 million yuan in 2017, and the profit attributable to shareholders increased by 29.4% to 3 billion 90 million, creating the best record in history.

Ding Shizhong, chairman of the board of directors of Anta group, said that the practice of "new retail" should speed up the trend of consumption upgrading in the field of people's freight yard and so on.

In February of this year, Tmall set up a channel for Chinese brands to lead to the international top stage -- New York Fashion Week "Tmall China Japan".

Lining's "enlightened" series of products has picked up a Chinese wind in New York, and more than 1000 pairs of show shoes have been sold in Tmall for 1 minutes.

Earnings report shows that in 2017, Lining's electricity business accounted for 19% of total revenue.

In 2017, China's two home appliance giants, the United States and Haier, entered the 200 billion barrier, and their revenues coincide with the "241 billion 900 million yuan".

The two mentioned in the earnings report, the electricity business has played a prominent role, in 2017, Haier and the United States in Tmall have exceeded 10 billion scale.

In the earnings report, the United States wrote, "all kinds of retail channels will accelerate convergence. Online + offline + logistics + service mode is changing the market."

Haier believes that the online collection of mass consumption data has accumulated rich experience in consumer behavior and product identity.

New retail is giving global brands a chance to overtake cars.

This time, the world's 70 brand leaders and Tmall talk about new retail, will become an important moment in the history of global business, Tmall as the brand digital and pformation of the "engine" has started.

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