In The Middle Of The Needle Red Beans Home, Professional To Create "Healthy And Comfortable" Underwear To Lead The Future Trend Of Underwear.

The red bean home from the red bean group is unveiled in the "new image, new category, and new idea" to bring us a different consumption experience.

Red beans in home

From April 11, 2018 to 13, the 100th China Cotton Textile Fair was registered at the Shanghai New International Expo Center and met with spectators from home and abroad. The red bean home from the red bean group is unveiled in the "new image, new category, and new idea" to bring us a different consumption experience. 　　

"Live for comfort" explain how red beans live at home.

The red bean home has brought the most comfortable atmosphere of the booth image to show the concept of "three new". It is understood that the exhibition hall of red bean home is designed to work together with Japan's top design BES company. As the image of the fifth generation shop, it presents a 207 square shop to visitors. It integrates the soft and endless tone of the log, and takes into account the healthy and environmentally-friendly urban design style. Once again, it redefines the comfort concept of red beans home.

Talking about the original intention of store design, red bean home indicates that from the point of view that the brand pays attention to the real material, it can draw the inspiration of the product's "health and comfort", and create a more comfortable shopping environment for consumers through the natural uniform color, simple and comfortable space design, from the vision, touch and taste. 　　

Another major attraction is the red beans, cotton, red bean, Taxus and Anxin cotton. It is a simple and comfortable display with color block gradual change. Visitors keep on stopping, stopping from time to time, or touching with their hands, or kneading with fingertips, to experience every detail of the product. 　　

Among them, the newly launched U+ men's underwear is a great splendor. It has lasted for more than a year to create a pair of men's underwear for the best. The underpants are made of 100 super fine denier modle, with silky and smooth touch, innovative 270 degree seamless technology, comfortable clothing, U crotch of the front crotch, and the concept of "dot height" introduced into the stereoscopic version, which is more in line with the standard of ergonomics. The extreme products have extreme details. U+ underwear is superior in elasticity and tightness to ordinary rubber bands. Elastic elastic rubber band Comfort is not tight, elasticity is stronger. In the early open small batch trial, better feedback has been obtained. 　　

Driven by the concept of health and comfort, the red bean is deeply rooted in the underwear market, and the consumer pain points are excavated in multiple dimensions to produce products that are in line with the needs of consumers. In order to become a brilliant business card for underwear consumption in China, red bean home is working closely with the top companies in the industry: MITSUBISHI Chemical Corporation, Baron Oriental Limited by Share Ltd, Japan JASS and other companies have established stable strategic cooperative relations with the brand. Fabric The joint efforts of design, manufacture, market, brand and so on will win together.

New product releases popularity, leading underwear trend in the future

In the afternoon, at the scene of the red bean home new product conference, leaders of industry, experts and hundreds of professional spectators attended the event, and invited the famous red net to promote the inspiration and charm of the seven series of red bean home. Red beans' hot love for underwear is perfectly displayed through this fashion show. 　　

At the press conference, the VI logo of the new category of red bean was first unveiled. The VI logo based on the chemical elements is the innovative measure of red bean's home. The "Rn" represents the softness of the red bean paste, and the "Mi" represents the slip of red bean cotton. The "Er" represents the softness of the baby cotton. This perfect encounter with elements will spread the idea of healthy and comfortable red beans to more consumers and lead a new wave. 　　

In order to pursue the ultimate goal, red bean home and former Beijing quality and quality supervision station are now Hongyi, Beijing. fashion The general manager and quality inspection expert Yan Yu Jiang, an inspection company, set up evaluation criteria from four directions: raw materials, yarn, structure and finishing, and set up two "soft" and "slippery" standards for the red bean cotton "smooth" and red bean velvet "soft" experience. 　　

Because the red bean family focuses on fabric development and persists in carrying out innovative work with high standards and strict requirements, Peng Guifu, vice president of the China Textile Business Association and chairman of the underwear Committee, personally presents the "functional underwear leader" and "comfort fabric advocate" for the red bean home. 　　

It is reported that at the 100th China needle and cotton trade fair, red bean home also won the "recommended brand of the 100 session", "2017" Underwear Industry annual brand "2017 underwear industry trump chain enterprise" "2017 underwear industry trump card terminal" and so on a number of honors. 　　

The lingerie show gave the audience a more solid understanding of the philosophy of red bean underwear at home: the free walk of models on the T platform, the fashion demonstration of parent-child home clothes, the exclusive release of U+ men's underwear and women's bra underwear, all of which indicate that the red bean home is committed to creating more specialized and differentiated product positioning, representing the underwear of China and the whole world. industry The leading design level focuses on the guiding force of underwear consumption trend while focusing on brand individuation and high quality. 　　

Red bean has always been concentrating on polishing more professional, more advanced and more influential underwear brands. The birth of new images, new categories and new ideas not only inflows fresh blood to the entire underwear industry, but also strengthens the hematopoietic function of the upstream and downstream industry chains, integrates comfort and freedom into life, and promotes the trend of homeopathic consumption upgrading. It contributes to the upgrading of the quality of life of the whole people in the new era.