MUJI Has Never Been Allowed To Join The Brand Infringement Crisis.

In April 12th, a Muji release statement said that in China Inland Never allow any enterprise or individual to open a franchised store, or to publish any information about investment promotion. 　　

MUJI in China has encountered a "joining" storm. In April 12th, a Muji released statement said that in mainland China, no company or individual was allowed to set up franchised stores or publish any information about investment promotion. Reporters found that many businesses launched the banner of "Muji" to release information on the Internet. This makes the MUJI products that speed up shop expansion and price adjustment in China, facing a brand infringement crisis.

To open the Muji website, a solemn statement on "Muji" / Muji "information" is hung on the front page. MUJI pointed out that the company is the real owner and owner of "Muji" and "MUJI" brand in China, and has never permitted franchisees in any business or individual in mainland China. The company has never authorized or authorized others to publish any information about investment promotion.

Journalist enquiries revealed that there are many websites on the Internet that are known as "Muji". Among them, Muji (Shanghai) commercial Limited is invited to join in some websites. At the same time, it was founded in 2008 and now has 100 stores. As of press release, the website showed nearly 15 thousand people were concerned about the project. In fact, Muji was born in Japan in 1980 and entered the mainland of China in 2005. The above tagged information is not consistent with the facts.

In addition, when searching for "Muji" franchisee, there will be links to other brands in the search page. Click on the website of Muji snacks to join the website. Liu Dongyang, lawyer of Beijing Yixin law firm, said that the above acts were unfair competition, violating the "Muji" trademark rights and damaging the image of the other party. In order to eliminate the negative information, the brand side also needs to invest a lot of costs, which seriously disturbs the normal. market Order.