Development Scale And Trend Of Domestic Casual Wear Industry

In the market of casual wear,

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It is undoubtedly the leading enterprises and typical representatives of local casual wear brand enterprises.

From the development data of these 3 enterprises in 2017, we may be able to spot the leopard and find the development scale and trend of the domestic casual wear industry.

Search for special revenue 18 billion 349 million

According to the world clothing and shoe net, in 2017, the search business revenue was 18 billion 349 million yuan, an increase of 190.14% over the same period last year. Net profit attributable to shareholders of listed companies was 613 million yuan, an increase of 69.43% over the same period last year.

By the end of the reporting period, the total assets of the search company were 10 billion 331 million yuan, up 43.59% from the end of last year, and the net assets attributable to shareholders of listed companies were 5 billion 606 million yuan, up 9.65% over the same period last year.

From the product category, the clothing business revenue was 1 billion 530 million yuan, down 18.16% compared to the same period; the material category revenue was 15 billion 558 million yuan, an increase of 215.73% compared with the same period last year; other products 1 billion 217 million yuan, an increase of 10789.18% over the same period last year.

In the performance report, he pointed out that the total operating revenue and net profit in 2017 increased. The main reason was that the company provided the efficient, low-cost centralized procurement, R & D, procurement planning and other services for the customers and businesses in the upstream and downstream of the textile and garment industry through the supply chain management. During the reporting period, the rapid development of the supply chain management business prompted the company's performance to grow rapidly. The supply chain management business achieved a total operating income of 14 billion 803 million yuan, accounting for 80.68% of the total business revenue of the company, achieving a net profit of 462 million yuan, accounting for 75.38% of the company's net profit.

Semir achieved operating income of 12 billion 28 million yuan in 2017, an increase of 12.76% over the same period last year, and operating profit of 1 billion 501 million yuan, down 19.54% from the same period last year. Net profit attributable to shareholders of listed companies was 1 billion 118 million yuan, down 21.63% compared to the same period last year.

By the end of the reporting period, Semir's total assets amounted to 13 billion 494 million yuan, up 4.22% from the beginning of this year.

As for the growth of performance, Semir said that the main reason is the strengthening of research and development, the optimization of sales system, the deepening of channel reform, and the continuous development of online e-commerce business and children's business.

The decline in net profit is due to increased investment in research and development, the promotion of personnel salaries, and the increase in the cost of electricity business development. In addition, since the second half of the year, the company has increased its support for franchisees, and the increase in inventory over the past quarter has also led to an increase in assets impairment losses.

Mead apparel revenue in 2017 was 6 billion 473 million yuan, down 0.71% from the same period last year, operating profit loss of 319 million yuan, a decrease of 303.03% over the same period last year; net profit loss attributable to shareholders of the company was 306 million yuan, a sharp decrease of 945.81% over the same period last year.

By the end of the reporting period, the total assets of Smith Barney apparel were 6 billion 642 million yuan, up 7.34% from the beginning of the year.

The reason for the decline is the 100% stake in the pfer of wholly-owned subsidiary Metersbonwe Shanghai Development Company Limited in the same period last year, said baron.

In 2017, a breakthrough was made in the channel adjustment of the company, while the direct retail sales continued to grow. However, due to the lag in the operation of the franchise channels, the wholesale income of the franchising company declined to a certain extent, resulting in a loss of overall performance.

Compared with the 2017 overall situation of men's and women's wear listed companies, the situation of casual wear enterprises listed here looks mixed and happy.

Judging from the 2017 performance of the 3 casual wear enterprises listed in the market, the search for special data has made it possible to increase profits and increase profits. Semir's revenue has not increased.

From the point of view of revenue, 2 enterprises in Semir and Semir achieved positive revenue growth, including 18 billion 349 million yuan in search and 12 billion 28 million yuan in Semir.

From the perspective of revenue growth, the highest increase among the 3 enterprises was found in the special 190.14%, followed by Semir 12.76%, and only marginally apparel's revenue declined slightly.

From the perspective of net profit, only 3 enterprises have achieved positive growth, and Semir and the two companies in America and the United States have declined in net profit.

The highest net profit was Semir's 1 billion 118 million yuan, but Semir rose 21.63% in the same period. Semir said the net profit decline was due to the increase in R & D investment, the increase of personnel salaries, and the increase in the cost of electricity business development.

Smith Barney's clothing revenue is net profit both fell, net profit loss of 306 million yuan, down 945.81% compared to the same period.

The net profit increased by 69.43% of the total net profit. The total net profit of 613 million yuan was 462 million yuan from the supply chain management business, accounting for 75.38% of the total net profit of the company.

Although the main way of leisure clothing brand is leisure, but from the perspective of the development of 3 local casual wear leading enterprises, in fact, the brands are busy, and each has their own busy laws.

In terms of supply chain management, the road to search has been very firm.

In 2015, when the special strategy pformation was launched, 4 supply chain management subsidiary companies were set up in the year and increased to 8 in 2016. Up to now, 11 supply chain management companies have been set up in the whole country, and a line supply chain management service system has been initially established.

In January this year, he invested 2 billion 500 million yuan to build a supply chain management center for fashion industry in Dongguan.

It also plans to invest 1 billion 20 million yuan to set up 20 subsidiaries to expand its business in the next 3 years, and create B2B manufacturing purchasing platform, fashion smart manufacturing network, providing a series of supply chain services and design support for brand manufacturers and manufacturers.

But from another perspective, the rapid growth of special revenue and net profit is mainly due to the rapid development of supply chain management rather than clothing.

In the field of brand clothing operation, there are mainly front-line frontline and more than 10 series of sub brands located in 16~35, which are located in young people.

However, in 2017, it searched for 18 billion 349 million yuan of special revenue, among which supply chain management business accounted for 14 billion 803 million yuan, accounting for 80.68% of the company's total revenue, accounting for 75.38% of total net profit.

Compared with the rapid growth of supply chain business, the search for special clothing business can be described by weakness.

Clothing business income of 1 billion 530 million yuan, down 18.16% compared to the same period, accounting for only 8.35% of the company's total revenue.

It is clear that sales of clothing have been numbered in total revenue.

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Layout supply chain, in some ways, is also a curve saving achievement, which cleverly avoids the brutal competition in the retail market.

In the 2017 annual performance report, the search firm took a clear-cut claim that "we must strive to build an integrated service system for the upstream and downstream businesses of the service Lifestyle industry, and build the company into a leading service provider of fashion life industry in China."

Even though there are still more than 10 clothing brands, the focus of search has shifted obviously, and it is going further and further on the way of supply chain management.

As we all know, Semir's children's clothing is very powerful.

The growth of Semir's performance in 2017 is also mainly due to the continuous development of online e-commerce business and children's business.

In 2017, the revenue of Semir's retail business was more than 5 billion yuan, while Barbara was the first brand in the market of children's clothing in China. It rose from 2011, and its share in Semir's overall revenue has been increasing.

Correspondingly, in the past, leisure apparel, which has a strong position in Semir group, has made slow progress in recent years, or even a little stagnant.

In 2017, Semir actively reforms leisure apparel, and determines the strategic direction of channel pformation and upgrading, and comprehensively enter the shopping mall. It constantly upgrade the terminal image, shorten the product cycle, increase the proportion of experience formats and enhance the fashion degree, so as to better adapt to the development of shopping mall channels.

By the end of 2017, the number of Semir shopping center outlets has exceeded 320.

The company's brand further penetrated into the first tier cities, and launched a new business model to deepen the channel change strategy.

As for the United States, the leading brand of the local casual wear has been very difficult in recent years.

However, despite the continued decline in performance, but in 2017, the United States did not idle, big moves, especially in the layout of new stores.

In November 2017, the 10 stores opened on the same day. In December 23rd, the 100 stores in the United States opened on the same day and were all new image shops.

Such a high frequency of large-scale shop opening rhythm, undoubtedly shows the United States in the channel strategy determination.

Judging from the performance of the first quarter of this year, the US channel adjustment seems to have achieved initial success.

In March 31st, Smith Barney released its first quarter results in 2018. It is estimated that the company's net profit in 2018 1~3 will be 4500~5500 million yuan, up by 55.52~90.08% over the same period last year.

Mei Bang apparel said that during the reporting period, the company's overall business income grew year by year, and the company's brand upgrading and channel pformation achieved initial success. The net profit attributable to shareholders of Listed Companies in 2018 1~3 rose year on year.

For the United States, which has lost three years, this achievement is not easy.

In the next few years, the strategy of the US state is to continue to optimize its channels.

In the casual wear market, it is undoubtedly a typical representative of local casual wear brand enterprises to search for Semir, the United States and the United States.

From the development data of these 3 leading enterprises, we may be able to spot the leopard and find the development scale and trend of the domestic casual wear industry.

It should be pointed out that although the 3 enterprises in search, Semir, and Smith Barney are in different positions in the leisure apparel industry chain, there are significant differences in the business models, but it is clear that industrial expansion and pformation and upgrading have become the industry consensus.

Last year, we built a fortress and passageway around our main business, actively expanding product boundaries, deepening channel reform, and expanding consumer market.

However, looking at the performance data of the 3 leading local casual wear enterprises, it is easy to see that the overall development of domestic casual wear retail market is slow.

Compared with the vigorous and vigorous sports brand, the local casual wear enterprises are obviously inadequate in body mass and independent innovation ability.

Compared with the fast winning international fast fashion brand, local leisure apparel brand positioning is not clear enough, style update is not fast enough, target consumers are not clear enough, market competition and brand influence are not strong enough.

In other words, from the current development situation, brand activity and innovation ability, local leisure clothing is obviously less than sports and leisure brand, but the brand fashion and market competitiveness, local casual wear and international fast fashion brand are not equal competitors at all, coupled with the rapid development of e-commerce and other online brand extrusion, the local leisure apparel brand's immediate situation can be said to be quite embarrassing.

For the local casual wear brands, 2018 and the next few years can be said to be crucial.

Under the trend of overall warming in the garment industry, how to highlight brand superiority and regain growth in the process of increasing competition? How to closely link with the aesthetic concept and lifestyle of young consumers? How to use capital effectively to integrate brand resources? How to find the right direction and find a way out of a chaotic and difficult situation?

More interesting reports, please pay attention to the world clothing shoes and hats net.