The Top 5 Highlights Are Underwear Fashion Craze, China Underwear Culture Week And Shenzhen Underwear Exhibition. Mysterious Star, Big Coffee Guests Help The Scene...

The exhibition will be held for three days, with rich content and splendid display. The exhibition will reach 73000 square meters, bringing together more than 900 exhibitors / brands, and will continue to lead the global underwear exhibition industry.

In addition to static exhibitions, this underwear culture week is also available.

And other wonderful supporting activities.

Ribbon cutting ceremony

Gao Yanmin, director of product industry division, Gao Yong, secretary and Secretary General of the China Textile Industry Federation, Gao Yong, former Deputy Secretary General of the national development and Reform Commission, director of the consumer products industry department of the Ministry of industry and commerce, Zhang Li, chairman of the China Textile Industry Federation, Ye Jiande, deputy director of the Shenzhen Municipal Commission for economic and trade promotion, vice chairman of the Shenzhen municipal Guangxin New District Management Committee, Hu Rulin, vice chairman of the China Federation of Commerce and vice chairman of the China National Business Information Center, chairman of the China Fashion Designers Association, vice chairman of the China Textile Promotion Association, vice chairman of the textile industry association, chairman of Hongkong underwear industry association, chairman of Shenzhen underwear industry association, SIUF founder and other leaders and guests, attended the opening ceremony and observed the unprecedented underwear exhibition. Consumption of the Ministry of industry and Commerce

Leading guest inspection Hall

This exhibition has been unprecedentedly popular, except for the previous exhibits.

,

Design related and other underwear industry chain, but also include

And other cross-border products.

This shows that the industry is undergoing a truly consumer centric pformation, from underwear industry to the integration of peripheral products.

Industry giant

And other well-known brands and manufacturers who have worked with SIUF for many years, bring their latest technology and new products to attack again, and display the rich and wonderful Chinese underwear category.

Cross boundary and innovation swept the whole field.

New materials, new technologies and new forms are the highlights of this exhibition.

In the past sixty years, such as the technological renovation of the day, the new material, "plant graphene", which has been built in heavy spring, has been able to compete for the wearable smart sports underwear.

Technical display of LYCRA lastingFIT (Lycra & amp; Heng) bra wing fabric

Holy spring booth

Tengfei Technology Show

With the mobile Internet becoming more and more close to the traditional industry, more innovative brands and innovative categories are emerging. With the change of consumption ecology, static display is very promising.

And so on, the crossover category has a large booth posture to show "muscle" to the industry.

In recent years, it has become an explosive product.

Large area exhibitors, cross industry strike momentum is fast, coming face to face.

In recent years, the upgrading of traditional industries is frequently triggered by heated discussions within the industry.

The shop is not only of outstanding value, but also an amazing core. The latest form of smart payment, such as face payment, digital marketing and membership integration, is a smart store with experience, leisure and sales.

Xinyi show

In addition to earning enough eyeballs, there are also mental agitation.

To explore the role of innovation in the return of products and the essence of business, and to effectively promote the pformation and upgrading of the underwear industry with the power of innovation.

2018 China underwear Summit

Scientific and technological innovation is a very important part of the underwear industry. The rapid rise of the Internet industry by members management experts, customers in the underwear industry, ordering orders, replenishment software service providers and other Internet companies has also launched a more comprehensive and in-depth cooperation with SIUF.

Leading the fashion trend of 2019 underwear

Sponsored by China underwear Culture Week Organizing Committee and China (Shenzhen) international brand underwear exhibition organizing committee, the Guangdong Textile Association and Shenzhen underwear industry association have undertaken, Lan Jing fiber (Shanghai) Co., Ltd., Foshan Qingying Textile Co., Ltd., the fashion trend area 2 of the No. UD Museum has been held by the UD design and Research Institute. For the first time in the past year, the underwear exhibition has released the fashion trend of underwear, which has aroused the shock in the industry and is being watched by the industry.

The organizing committee has cooperated with Donghua University, Xi'an Textile Engineering College and Hong Kong Polytechnic University, and invited the senior underwear people and famous designers at home and abroad to form an expert review group for underwear fashion trend. Through the analysis of market analysis, the trend forecast and combing, released the underwear fashion trend of the underwear industry authority in 2019, combined with the trend of 2018 excipients, it showed the future trend to the industry designers, buyers and buyers, and pointed out the direction for the design and development of the manufacturers.

Static work display area

Underwear industry pillar "eight clusters" all appeared

Shenzhen underwear and collar dance all over the country.

Taking Shenzhen as the fulcrum, Foshan, Shantou and Zhongshan are the major industries in the underwear industry, carrying 2/3 of the market share of the underwear industry. With the industry entering the overall shock period, the industry is undergoing another evolution of product evolution, mode innovation, and channel innovation. With the promotion of science and technology, the underwear industry chain has been optimized continuously for second speed iteration, and the strength of industrial clusters has been highlighted.

At this exhibition, Shenzhen underwear industry, Foshan Yanbu underwear industrial cluster, Zhongshan underwear industry cluster, Changle lace industry cluster, Shandong knitting industrial cluster, Yiwu seamless industrial cluster, Shantou underwear cluster, Jinjiang swimsuit industry cluster and other eight industrial clusters have become the focus of attention of the industry.

"Show" volume to create a new high

Compared with previous years, this year's exhibition "show" field is wonderful.

In addition to the traditional awards, the fifth quarter SIUF international underwear Supermodel Contest, the Nice In "charm Oriental" China international underwear creative design competition, the three competition of the original design competition of the international clothing home decoration Co., and the launch of the fashion show 2018, the exhibition also has many fashion releases.

Among other famous brands, the fashion show, which is full of eyeful, is one of them.

The sports underwear series launched by other brands has sprang up a new movement.

The opening ceremony of an Li Fang

Take-off show

Charming Oriental 2018 China international underwear creative design competition

The works of designer Huang Liping and Tang Qiaoyun, "day to day, month to month, month to night," and designer 22, Luo Min's work beauty, respectively, are selected by 5 designers.

Meanwhile, the Shenzhen lingerie exhibition has created "

"Activities, through the overall layout of online and offline channels, create a super feast for people to buy underwear.

And other brands staged a joint show at the Carnival Carnival, hi explosion 9 hall.

"Big coffee" hits the world.

The three day China underwear culture week has not only set the stage for the show, but also the world's leading fashion director Hamish Hamilton, the top fashion show Rene Celestin, the international top scout Noah Shelley and the Victoria International Super Model Cindy Bruna.

Shenzhen fashion is in line with international standards. The development of Shenzhen lingerie exhibition has attracted the attention of the international fashion industry. Hamish Hamilton and Rene Celestin have visited Shenzhen underwear Exhibition for many times. They have highly praised the exhibition. This year, it attracted the judges of the super model Cindy Bruna, and became the jury of underwear Supermodel Contest. Cindy Bruna is known as "Black Pearl" by the industry. It has been on Vitoria's Secret stage for five years in 2013-2017 years, and has become an angel supermodel with wings. At the same time, she has also been favored by many international brands as the spokesperson of the YSL beauty brand and the Chanel perfume brand.

Fashion directors, star scouts, super models and other international big coffee gathered in Shenzhen lingerie exhibition, will promote the exchange and integration of Oriental fashion and Western fashion, help China fashion to the forefront of international fashion.