JNBY Jiangnan Cloth And New Brand Launched A New Brand SAMO Overweight Men'S Wear Market.
In April 20th, Jiangnan cloth Garments Co., Ltd. (hereinafter referred to as "Jiangnan cloth", stock code: 3306) issued a notice, saying that the introduction of a new men's wear designer.
Clothes & Accessories
Brand - SAMO, in line with our group's multi brand expansion.
strategy
And expand business through diversification of brand portfolio.
So far, Jiangnan cloth has 7 brands, including JNBY, CROQUIS (sketch), JNBY by JNBY, less, Pomme de terre (Peng MA), JNBYHOME and SAMO, and so on.
Women's wear
Children's wear, teenage clothing and home furnishing.
SAMO takes "simple, but better (Simplified, but better)" as the brand philosophy. Its target customers are pioneers professional men. The design concept is "elegance (Elegant), simplicity (Simplified), fun (Charming), utility (Versatile)", which is a new classic for contemporary men and suitable for all kinds of occasions.
Latest fashion
And accessories.
Jiangnan Buyi said that the introduction of the new brand to the group's multi brand business operation strategy and an important step towards a more horizontal subdivision of men's wear market will add vitality to the diversified brand portfolio and the overall business of the group, and help the group increase its market share in the designer's brand apparel industry and enhance the industry's influence.
According to its 2017/2018 interim report, the only CROQUIS of men's clothing brand was 326 million in the period, up 19.5% over the same period.
By the end of 2017, there were 308 stores, 30 more than 278 in the middle of 2017.
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