Transformation And Upgrading Of The Market And Promoting The High Quality Development Of The Textile And Garment Professional Market

The nineteen CPC Central Committee and the central economic work conference pointed out that along with China's national economic and social development in a new era, China's economic development has shifted from the high-speed growth stage to the high quality development stage, and is in the key stage of changing development mode, optimizing the economic structure and changing the driving force of growth.

Xia Lingmin, vice president of China Federation of textile industry, pointed out that in the six Executive Council of the four session of the circulation society, the textile and garment circulation industry should realize the development of high quality. The starting point is to pform the industry from strong to strong. The key point is to pform the old and new kinetic energy, to meet the growing needs of the people's life, and to establish an institutional mechanism of "high quality, multi variety, brand creation and quick response"; and to cultivate new development kinetic energy through comprehensive innovation, such as technological innovation, brand innovation, channel innovation, mode innovation, management innovation and service innovation.

China's textile and garment market has gone through four stages of development in the past forty years, namely, the initial stage, the gradual development, the comprehensive construction and the rapid expansion. Now, it is in the fifth stage of pformation and upgrading.

Standing at the historical juncture of the important pformation of the major social contradictions, the professional market should be developed into an important channel to meet the needs of people's beautiful life. It is urgent to pform the old and new kinetic energy through the use of new technologies, expedites new formats and explore new models, and promote the high quality development of the industry.

The pformation and upgrading of specialized markets for textiles and garments must be aimed at the development of high quality, which is an inevitable choice to adapt to the current situation and industrial reality.

From the perspective of professional market, high quality development means that we should focus on comprehensive innovation, drive high-quality supply, meet high quality demand, achieve high quality allocation and high quality input and output, and create an institutional mechanism featuring "high quality, multi variety, brand creation and quick response" with professional market characteristics.

To promote high quality supply is to improve the quality of commodity supply, and the professional market should take the branding development as the main breakthrough.

China's textile and garment specialized market has a wide range of textile and apparel commodities. Among them, the producer market has a complete production supporting system, but there are still some products in the middle and low end of the value chain, which are large and not strong, and the brand tier is not yet mature.

In order to achieve high quality supply, the key is to create an original mass brand with multiple varieties, high quality, low cost and marketability. We should actively promote the improvement of commodity quality and industry quality, so that high-quality products can be covered to larger consumer groups. We must strictly control the quality and quality of every link in the circulation field, and supervise the testing departments at all levels to face consumers, face the masses, face the society, and face the media, and actively fulfill their regulatory responsibilities.

To meet the high quality demand is to promote the balance between supply and demand at a higher level, and the professional market should take the professional development as the main breakthrough.

China has formed the largest middle income group, and the domestic consumption upgrading has been further deepened.

The professional market should not only continue to provide high-quality products for the middle and low end consumer groups, but also enhance the original design level of the brand through professional precise service, create new environment, new mode and new scene that adapt to the new consumption demand, constantly adapt and guide the personalized demand of the emerging consumer groups, constantly meet the high-end consumption demand brought by the consumption upgrade, create a supply chain to meet the needs of different levels of consumers, release the suppressed demand, and then drive the supply side upgrade.

To achieve high-quality resource allocation, we must give full play to the decisive role of market allocation of resources, and the specialized market should take the development of intensification and internationalization as the main breakthrough.

To achieve high quality development, the core of professional market is to pform the old and new kinetic energy, gradually discard the traditional and extensive input and output mode, give full play to the decisive role of market allocation resources, and achieve the promotion of total factor productivity.

On the one hand, through intensive development, we should promote the benign interaction mode between professional market and industrial cluster, promote the benign interaction development between specialized market and downstream channel, and realize the efficient allocation of various resource elements, and expand from extensive expansion to coarse selection, survival of the fittest and intensive cultivation.

On the other hand, through the development of internationalization, the professional market should be promoted to actively participate in the reallocation of the global resource elements, and enhance the international competitiveness and discourse power of the professional market through overseas investment, acquisition and cooperation.

To achieve high quality input and output, we must pay more attention to connotative development, and actively apply the new generation of information technology. The professional market should take the development of intelligence and greening as the main breakthrough.

The professional market should increase technological input, take intelligence as the entrance, and take the construction of smart mall as the center of gravity to open up all links of the industrial chain, pform from the traditional trading places and circulation channels to the service platform of the industrial chain, become the decision support platform for the service of small and medium enterprises and the synergy center of the production chain innovation, become the data resource distribution platform, and become the integration platform of the industrial chain elements and cross-border elements integrated with personalized design, large-scale customization and experiential services.

Two, the professional market must take the road of high quality development.

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The high quality development of professional market is an inevitable choice to adapt to the current situation and industrial reality.

On the one hand, high quality development is a strategic need to comply with the requirements of the times and serve the overall development. On the other hand, high quality development is also an endogenous demand for the professional market to cope with the main contradiction and break through the bottleneck of its own development.

High quality development is a strategic need to comply with the requirements of the times and the overall development of services.

From the macroeconomic perspective, the macroeconomic environment provides the background and support for the high quality development of the industry.

China's economic growth has begun to shift from high speed growth to rapid growth. The mode of economic development has shifted from the extensive growth of scale and speed to the intensive growth of quality and efficiency; the economic structure has shifted from incremental expansion to the optimization of stock resource allocation and the expansion of high-quality and incremental supply; and the driving force of economic development has shifted from traditional growth kinetic energy to new growth kinetic energy.

Multiple shifts have urged the Chinese economy to enter a historical "window period" from high speed growth stage to high quality development stage.

From the internal environment, China's economic development has entered a new era.

Influenced by factors such as the rising cost of land and other factors, the acceleration of population aging and the pressure of environmental protection, the traditional economic kinetic energy is continuing to weaken, and the process of new and old energy conversion is accelerating. The increasing scale of middle income groups has provided a powerful market driving force; the supply side structural reform has effectively strengthened the market function; technological innovation and technology diffusion have provided technical support for high quality development; and the change of the global value chain has provided strategic opportunities for high quality development.

From the industry itself, the reality of the industry to achieve high-quality development has been achieved.

The huge scale of industry and the continuously optimized supply structure have laid a solid foundation for the development of high quality; the complete infrastructure and industrial support have been formed.

The good ecosystem of collaborative innovation, the innovation of every link in the value chain can be applied and pformed in other links. The superposition effect, polymerization effect and multiplier effect of innovation should be brought into full play. The progress of science and technology has provided technical support for the high quality development of industries from such aspects as rapid response, flexible manufacturing and industrial coordination.

High quality development is the endogenous demand for changing the main contradiction and breaking through the bottleneck of development.

At present, the main contradiction of our society has been pformed into the contradiction between the growing needs of the people's life and the unbalanced development.

The development of "unbalanced and inadequate development" in the field of textile and apparel specialized market mainly includes the imbalance of main body structure, unbalanced regional structure, unbalanced supply and demand structure, unbalanced function structure, inadequate development mode, inadequate management services, inadequate commodity operation, inadequate innovation and application, inadequate green development and credit system construction, and inadequate outward oriented development.

The main structure is unbalanced and the regional development is unbalanced. It is the bottleneck of resource allocation, the urgent need for intensive development, the imbalance of supply and demand structure, the imbalance of functional structure, the bottleneck of products, the urgent need for branding development, the inadequate development mode, inadequate management services, inadequate commodity operation, the bottleneck of management and services, the urgent need for professional development, inadequate technological innovation, and the urgent need for intelligent development; inadequate green development and credit system construction is an ecological bottleneck, which needs green development.

The industry must constantly pform and upgrade in the process of resolving contradictions. The first task is to start from six aspects: intensification, specialization, intellectualization, branding, greening and internationalization, and break the bottleneck of professional market development one by one, solve their main contradictions, and achieve high quality development.

Three, how to develop high quality market

As an important part of circulation channels, the professional market should break through the bottleneck of development at present and achieve high quality development. We must take the "quality" and "efficiency" as the core, integrate all kinds of information technology and business models, and cultivate new development kinetic energy through comprehensive innovation of technological innovation, brand innovation, channel innovation, mode innovation, management innovation and service innovation. From the six major directions of intensification, specialization, intellectualization, branding, greening and internationalization, we will comprehensively promote the further pformation and upgrading of the textile and garment specialized market, and take the road of high quality development and sustainable development.

Intensification is a necessary prerequisite for the development of high quality.

To solve the present stage of China's textile industry

The contradiction between the main body structure of the specialized market and the unbalanced regional structure will bring about a high quality development, and the specialized market needs to take the intensive development route.

The professional market business circle should actively activate the stock, reasonably plan the increment, clear the market orientation, and realize the differentiated operation of the business circle; the leading market should strengthen exchanges and cooperation, and continue to grow bigger and stronger through the management output, merger and reorganization, and realize the optimization and reconfiguration of resources; the specialized market management team should actively innovate the business mode and management means, and constantly improve the modern management system; the specialized market should continue to intensify the pformation of software and hardware environment and the construction of the talent system.

Through intensive development, the specialized market should be differentiated to realize the reconfiguration of producers, consumers and channel providers, so as to make clear their positioning, realize the precise matching of the upstream and downstream industries, improve the production efficiency and operational efficiency, alleviate the imbalance of the main structure, strengthen the core position of the leading market, realize the adjustment of the regional layout through the layout of the leading market in the whole country, explore and pform the business mode of the specialized market, relocate the industrial functions of the producer market and the land selling market, strengthen the regional docking and cooperation, ease the contradiction between the unbalanced regional structure, and achieve the high quality development.

Specialization is the first motive force for high quality development.

To solve the contradiction between inadequate development mode, inadequate management services and inadequate commodity operation in the specialized market of textile and garment in China at present, we need to take a professional development route to achieve high quality development.

The professional market should strengthen the professionalization level of management team, enhance the operation efficiency of the market through professional management, actively promote the construction of public service platform, make reasonable planning and precise utilization of the existing platform, realize the maximum value of public service platform, actively improve the professionalization level of merchants, encourage businesses to extend to R & D, supply chain management, and provide individualized product design and overall solution for businesses.

Through professional development, the professional market can provide more precise and efficient services for businesses and upstream production enterprises by means of professional management team and professional public service platform, enhance the level of corporatization of businesses, extend the industrial chain of merchants, and pform the original traditional development mode to achieve high quality development.

Intelligence is an important way to develop high quality.

To solve the contradiction between the inadequate application of innovative textile and clothing market and the high quality development at present, it is urgent for the professional market to take the intelligent development route.

The intellectualization of circulation links is to take the construction of intelligent shopping mall as a breakthrough, constantly improve the level of informatization and management level in the circulation field, and achieve a substantial increase in the efficiency of the market operation; the professional market should actively strengthen the information pformation, so that all aspects of the professional market management can truly adapt to the requirements of information technology and information technology, and integrate and apply the new generation of information technology.

First, realize the comprehensive coverage of the basic information equipment, and then promote the innovative application of big data and artificial intelligence technology; secondly, we should improve the data collection and monitoring system, establish a unified data monitoring system and data operation center, and realize the professional market's network and digital operation management as soon as possible; third, we should actively promote the digital pformation of the entity shops of the market and enhance the shopping experience of consumers; fourth, we should speed up the construction of intelligent logistics and improve the efficiency of logistics integration.

Through intelligent development, the professional market will overcome the technical difficulties in operation and management process, and apply advanced technologies such as mobile Internet, big data, cloud computing and artificial intelligence in daily operation, so as to provide solid technical support for the innovative application of the market.

Branding is the inherent requirement of high quality development.

To solve the contradiction between the supply and demand structure of our textile and garment market and the imbalance of functional structure, we need to take the branding development path in the professional market.

The professional market should integrate artisan spirit into the heart and blood of the practitioners in the circulation field; we should further promote the brand development strategy of the regional brand, market brand and enterprise brand Trinity, enhance the added value of products and the soft power of enterprises; strengthen the construction of regional brand culture, innovate the market brand promotion mode, strengthen the independent brand building of businesses, and promote the development of brand development in three aspects. We should actively develop various kinds of forms, such as launching events, organizing popular trends, promoting R & D innovation, and strengthening supervision and testing system, so as to create a fair and pparent growth environment and competitive environment for brands.

Through the creation of regional brand, market brand and enterprise brand, more excellent regional brands will emerge, and at the same time, a series of brand names with high cost performance and high popularity will be produced in each subdivision area, forming a complete and mature national brand echelon. This will greatly ease the contradiction between the imbalance between supply and demand in specialized market and the imbalance of functional structure, and provide brand support for high quality development.

Greening is a necessary condition for the development of high quality.

To solve the contradiction between the green development and the credit system construction of China's textile and garment market at present, and to achieve the high quality development, the professional market needs green development.

On the one hand, the professional market should actively strengthen the construction of ecological civilization, strive to create green supply chain, create green production, green commodities, green logistics, and advocate green consumption; on the other hand, the professional market should strengthen the construction of social responsibility, strengthen the credit system construction, provide a fair competition environment for enterprises, and provide consumers with safe and comfortable consumption environment.

Green development is the implementation of the five development concepts and social responsibilities of "innovation, coordination, green, openness and sharing". It is an indispensable condition for the high quality development of the professional market.

Internationalization is the inevitable choice for high quality development.

In order to solve the contradiction between the development of textile and garment specialized market and the development of high quality, it is urgent for the professional market to take the international development route.

On the one hand, the professional market should actively implement the development strategy of "going out" and "introducing". The specialized market should take advantage of the policy advantages of "one way and one way", actively develop the overseas market and seek multiple overseas cooperation modes. On the other hand, the professional market should build the development platform of internal foreign trade integration and cultivate new market in the new era of integration of internal and foreign trade and international integration.

International development is the inevitable choice for the high quality development of textile and garment market under the pattern of global economic integration and international textile and garment industry pfer.