PEAK Sports Product Extension Strategy To Defend The Volleyball Market No.1

In the PEAK product line extension strategy, volleyball has become a new version of the full development.

With the final success of Tianjin women volleyball team and Shanghai men's volleyball team, the first season super league tournament ended successfully.

As an official partner in the first half of the year, PEAK sports has designed personalized equipment for all the teams, the theme of "goddess call" on the all star weekend, and a series of marketing campaigns such as the T-shirts and hats for the championship, making the marketing inside and outside the volleyball arena become the winner of volleyball reform.

Professional achievement

PEAK product line extension

Volleyball has become a new version of the all-out development.

When the new season started, PEAK sports blazed in the arena of "China Volleyball League official sponsor", "exclusive partner of sports equipment category of China Volleyball League" and "exclusive partner of China Volleyball League - All-Star Weekend Sports equipment category".

To design the jersey for the 28 teams, PEAK fully considered the cultural characteristics of the team and the trend of volleyball development.

The auspicious patterns of Beijing women volleyball team, the Peking opera style of Beijing men's volleyball team and the camouflage design of Bayi team are all the traditional elements that fully represent the regional characteristics of the team.

In addition, PEAK is also in the version design.

The choice reflects professionalism and functionality.

It makes people feel bright.

Meticulously equipped equipment also won the praise and love of super players.

Yang Yi, the champion of Tianjin women's volleyball team, said that PEAK's jersey is comfortable and sweaty, which is a great gospel for those who are accustomed to sweating.

In addition to providing personality for the athletes on the field and losing fashionable clothes, PEAK also designed the champion T-shirt and champion cap for the men's volleyball finals, and was deeply loved by Tianjin Olympic champion Liu Xiaotong.

Not only that, but in the final stage of the women's volleyball match, PEAK also prepared exclusive shirts for the fans at the scene.

This is undoubtedly a beautiful marketing event for PEAK, who has entered the volleyball market for the first time.

It is understood that before the start of the next season, PEAK plans to make a comprehensive listing of volleyball products in all the franchised stores and Tmall and Jingdong platforms all over the country to achieve the final landing of the product line extension strategy.

R & D has always been the top priority of PEAK in recent years. At present, PEAK's R & D centers are all over the world, and 3D printing technology research in running and basketball fields is at the forefront of the world.

The world's first pair of 3D print volleyball shoes were also successfully unveiled on this weekend's All-Star weekend.

In the just concluded men's volleyball finals, PEAK sports chairman Xu Jingnan brought medals to the champion players and shared the glory moment of the championship. The whole volleyball season ended with the victory of the Shanghai men's volleyball team, which also meant the success of PEAK sports and the Super League.

In Xu Jingnan's eyes, the first cooperation between PEAK and the super league matches the significance of each other. "PEAK has promoted the brand influence by sponsoring the hottest Volleyball League in China, opened the domestic volleyball market, and let us have more confidence in each other's future."

Xu Jingnan is very optimistic about the future of PEAK in the volleyball market.

He said, "I hope more volleyball players like our equipment, and I hope more and more people in China will push the development of volleyball together because of PEAK's love for volleyball."

Targeting the volleyball market NO.1

The pace of PEAK's entry into the Chinese volleyball field has almost kept pace with the establishment of the Super League.

According to preliminary statistics, there are more than 500 million fans of the Chinese volleyball Super League through various channels, and the most attention is the previous volleyball league matches.

On the social networking platform, the topic of "over schedule" has been hit on the top of the list many times, with a total reading volume of over 1 billion.

In the television broadcast and multi platform live broadcast, the Super League competition has been included in the CCTV sports channel single week audience rating TOP10 many times, and the focus war ratings exceed the same period of the Asian champions, China super and CBA focus competitions.

With the popularity of the Volleyball League in China, PEAK has also carefully constructed a series of activities such as "volleyball goddess selection", "All-Star Weekend - Star Wardrobe" and so on.

And the fans of volleyball have been broadcast live through CCTV and dozens of live broadcast platforms. The tracking reports of nearly 100 media have a brand-new understanding of PEAK volleyball equipment that insists on professional and fashionable road.

PEAK and Tmall jointly launched the "volleyball festival of Goddess" activities, attracted more than 1 million people's attention, sold a total of several million yuan of volleyball and related products.

The Tianjin women's volleyball team, which won the championship, was also invited by PEAK to visit Quanzhou.

Chen Youquan, the champion coach, said that this is her first close visit to the enterprises and exchanges. "PEAK's brand spirit has a strong commonality with the spirit of the widely distributed women's volleyball team". Chen Youquan highly values PEAK.

In Quanzhou, PEAK also detailed exchanges with Tianjin women's volleyball players about the improvement of their Jersey, laying the foundation for the future production of more professional equipment at the end of the product.

Not being satisfied with the status quo and striving for perfection is also the principle that PEAK insists on in the process of building products.

Now, in the first year of the Super League, PEAK's successful marketing in volleyball has proved that this is a wonderful step.

This brand, which has been deeply distributed in running and basketball, has successfully entered the volleyball market. As PEAK general manager Xu Zhihua said, "there is a leading brand in the volleyball field at present, which is an opportunity for PEAK."

There is no doubt about being a volleyball player.

Sports brand NO.1, PEAK is starting a new journey.