Transformation From Antarctica To Service Enterprise Of "Retail + Industrial Ecological Chain" For Antarctic Business

From 2012 to 2015, the south pole set up a branch of the United States, craftsmen's heart, South future, pouch and other subsidiary companies, providing value-added services for Antarctic electricity providers, and the South Pole spanformed into an electric service oriented enterprise thoroughly.

Antarctica, formerly known as the Antarctic, was founded in 1998. It was also an underwear brand. Nevertheless, Zhang Yuxiang scored 3 million in creating the brand of the South Pole and made one hundred million sales in 4 months.

In the following ten years, the Antarctic people have signed Ge You, Xu Fan, Andy Lau, Anita Yuen, Hai Qing and other star celebrities, and hit huge advertising expenses in the mainstream media such as CCTV.

Six years later, the crisis emerged. In 2004, although the sales and sales of polar underwear in China were still at the top of the list, they fell into the problems of single product system, aging style, chaotic price and inefficient supply chain.

What shall I do?

In the joy of the whole nation in the Olympic Games, singing the year when Beijing welcomes you, in 2008, the South Pole cut off the proprietary links of the production and sale terminals, and sold all the factories that had been struggling for more than 10 years.

The South Pole changed into an Antarctic electricity supplier.

In other words, the south pole has become a business model that does not produce itself and focuses on brand building. From 2012 to 2015, the south pole set up a branch of the United States, craftsmen's heart, South future, pouch and other subsidiary companies, providing value-added services for Antarctic electricity providers, and the South Pole spanformed into an electric service oriented enterprise thoroughly.

What patterns did Antarctica become? There are three ways.

　　 First, from clothing Brand upgrading for industrial ecosystem services

The industrial chain of the Antarctic electricity supplier after the spanformation covers the whole industry from brand operation, production design, data analysis, technology software, retail service, financial services and so on.

According to the industry, although the overall framework of Antarctic electricity supplier is still around the garment industry, it is in a more open industrial form. The Antarctic people did not work hard on product optimization, nor did they simply expand the category of thermal underwear. Instead, they adopted the ecological mode to cut the heavy capital: production and marketing.

It will serve its own capabilities and turn the service into one sub company and sub module. industry Characteristics and clothing design to the final sales of the entire link of the depth of capabilities, integrated into a variety of clothing industry, such as one stop, pocket finance, visual design, etc.

Antarctic electricity supplier is no longer a clothing brand, but a variety of integrated services collection.

Two, improve ecology through acquisition and cooperation.

In June 2016, Antarctica sold a stake of Cartelo Crocodile Pte Ltd95%, the parent of the cartel crocodile, with a cash of 593 million 750 thousand yuan.

In July 2016, Antarctic electricity supplier signed a cooperation agreement with Korea Companies's MUNMU Inc., the Pony with its famous beauty make-up.

Immediately after that, the Antarctic electricity supplier acquired the Internet of the times.

The acquisition of Antarctica's electric business shows ecological ambitions. The acquisition of cartel crocodile is not only a brand name, but a supplement to the Antarctic electricity supplier and a brand awareness on the sales side, which will enhance the brand influence of Antarctica through more influential brands.

The purpose of cooperation with MUNMU Inc is more direct. It directly and exclusively owns all the rights and interests of MUNMU Inc.'s all network red, artists in China, such as publicity, promotion, broking, business cooperation, brand building, personal brand retail and so on, and exclusively manages all the commercial activities of the Asian beauty queen PONY in China (including Hong Kong, Macao and Taiwan), including, but not limited to, fans' economic realisation, advertising endorsement, business activities, entertainment brokers, etc.

The acquisition era interconnection is a supplement to mobile marketing and advertising.

Three, Antarctic electricity supplier mode

This is similar to Wanda's light asset spanformation, which is the tradition of the South Pole. industry An upgrading idea in the process of spanformation. First, we should quickly cut into the strategic level of operation centered on the "brand authorization" mode, and then acquire cooperation, build ecology, and expand ecology and influence.

In short, we turn ourselves into an iterative and reproducible service capability, and create a number of three party services that are spanformed through their own experience, such as data services, technology services, visual design services, and brand operation services.

Since September 2014, Antarctic electricity providers have begun to link the supply chain platform, centring suppliers, distributors, service providers and brand players to a system, establishing a unified ERP system, helping dealers find goods through the platform, helping suppliers sell goods, helping service providers find suppliers and distributors that need services, and helping brands and high-quality suppliers to dock.

At the same time, the Antarctic electricity supplier park has established a unified condominium account with relatively spanparent financial information, which can help solve the risk of excessive receivables and bad debts. In the park mode, dealers do not undertake the risk of inventory, and the unified delivery of the park will greatly reduce the dealer's operating costs.

Insiders say that connecting the three core businesses of Antarctica is a typical play of "retail + industrial ecological chain", which must be operated by platform operation and easy to produce large companies.

What kind of model is antarctic electricity supplier? Maybe you have your own understanding.

But I think there must be a lot of bias.

Zhang Yuxiang, the chairman of the south pole, once said: Ali makes the infrastructure of the electricity supplier, the Antarctic electricity supplier makes supporting facilities, and Ali makes blood vessels, and they create capillaries.

At present, the business model of Antarctic electricity supplier is reliable, and its financial results are excellent. But there are still worries that the Antarctic electricity supplier's abandonment of physical stores and modes is contrary to the trend of the new retail era advocated by the times.

But then, how beautiful is it to live in the name of new retail?