Gucci Arts Laboratory Opens, Promoting Process And Technological Innovation

At the beginning of this year, the Gucci ArtLab art laboratory is located near the Casellina workshop of the brand headquarters, covering more than 37000 square meters, with more than 800 employees.

In the future, Gucci will design and develop more attractive new products here, so as to realize the revolutionary aesthetics of Alessandro Michele, the creative director, so as to help Gucci continue the brand's outstanding commercial momentum.

Over the past three years, the market demand for Gucci products has doubled.

The brand has injected substantial capital support to the supply chain, focusing on maintaining production technology and innovation capabilities, vertically integrating and shortening the cycle to cope with customer needs faster.

The unveiling of the Gucci ArtLab leather and shoe center represents Gucci's brand new.

The core of the platform.

Marco Bizzarri, President and chief executive of Gucci, said: "the unveiling of Gucci ArtLab is undoubtedly one of the most significant achievements of Gucci over the past three years, and it is also one of the most important industry investments in Italy today."

"This confirms our belief in creativity, handcraft, innovative technology and sustainable development, as well as our connection with this land.

I am very grateful to all those who have made this dream come true. We thank the local and national governments, Kering, and all of our colleagues who are very visionary and draw new ideas from the best practices in the world to consolidate our leading position.

Bizzarri concluded: "Gucci ArtLab embodies our corporate culture built and nurtured within the company.

It shows that this is a place for learning technology and skills, a studio for creating ideas, and thinking is the lifeblood of culture.

The Gucci ArtLab Art Lab is the first time that the luxury industry has integrated the production processes related to leather goods and footwear for the first time in history (the whole category accounts for more than 70% of the total income of Gucci 2017), so as to play the most important role in sharing and best practices.

The main activities of Gucci ArtLab arts laboratory include:

All leather goods (handbags, bags, small leather articles, belts) and

(women / men, elegance / exercise) internal model design and sample making

Research and development laboratory for new materials, hardware and packaging

Testing laboratory (artificial climate room and physical and chemical testing)

Accessories laboratory

Internal shoe last design and production department

Slub processing workshop in leather area

Early industrialization process

The Gucci ArtLab arts laboratory has its own experimental center to promote process and technological innovation, where employees work in collaboration with factories and supply chain colleagues.

Gucci's industry platform (now including the Gucci ArtLab Art Lab) now relies on more flexible organizations and faster decision-making processes, and requires more emphasis on product and technology knowledge, as well as a wider range of vertical integration and shortening the delivery cycle.

Shared innovation and best practices and team spirit, creativity and internal participation are the soft values that integrate the foundation of the brand industry platform.

As announced last year, Gucci confirmed that 900 employees would be employed in footwear and leather products by the end of 2018.

Today, more than 50% of the company's leather goods and

They are all made in Italian company's own production equipment.

The rest of the products are only part of the production process undertaken by external suppliers, and these suppliers need to pass a series of strict checks and controls on quality and social responsibility.

2018 is the key year for Gucci.

In January this year, Gucci Garden opened at Piazza Signoria in Florence. The Casellina headquarters, which has a long history, began to pform gradually in this year to consolidate its dominant position.