Decathlon 32 Thousand, Shandong Flagship Store Completed By The End Of The Year Is "Custom Rental" Single Style Building.

In April 22nd, reporters learned at the construction site that the core planning area at the West Passenger Station area was

The group Shandong flagship store project is in full swing, and it is expected that the final acceptance conditions will be completed by the end of this year.

As Ji'nan IKEA's "good neighbor", Decathlon project is the fourth store in Ji'nan, and also the flagship project of Decathlon group in Shandong. It is also a "custom rental" mono style building, which can fully reflect the original French Decathlon "gene".

It is understood that the Decathlon project is located next to the Western Convention and Exhibition Center, east of the Second Ring Road, the south side is close to IKEA project, and the west side is a large mixed office area.

The total construction area of the project is 32 thousand square meters, with a total of four stories, including two floors on the ground and two floors on the ground floor.

As the world's first brand of experiential sporting goods consumption mode, Decathlon and IKEA's experiential household consumption mode complement each other.

Two the business model of European retail parks built up adjacent to the brand is common in Europe.

At present, only Dalian, Shenzhen and Chengdu are adopted.

The project will be open as soon as possible at the end of this year. The 2018 global directors' annual meeting of Decathlon group will be held here.

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Decathlon China is a Decathlon sporting goods Agel Ecommerce Ltd from the European sporting goods retail group (Shanghai).

Decathlon's precise positioning of the mass movement

It is committed to converging the mass movement under one roof and is currently developing retail business in more than 20 countries and regions around the world.

Innovation is Decathlon's gene. The group has R & D centers in Europe, meeting user's sports needs, and designing products that enhance sports experience. About 3000 new products come into the market every year.

Most of the products sold on Decathlon mall and official website come from our passion brand. Every product is inspired by the needs of customers and sports itself.

Each passionate brand has an independent R & D center dedicated to further optimizing the customer's sports experience.

All passionate brand products are the epitome of the company's philosophy, taking into account both technological content and competitive prices.