An Li Fang Benefits From Controlling Costs And Multi Brand Strategy. Sales In The First Quarter Increased By About 15% And 2018 Will Continue.

In April 25th, the announcement of the announcement from January 2018 to March showed that the overall sales of the group increased by about 15% over the same period last year as a result of the continued appreciation of the RMB in mid 2017 and the slight rise in sales in mainland China.

During the period, the same store sold more than 15 months' stores to calculate the annual number of units increased in Renminbi.

As of the end of March 2018, the total retail outlets of the group were 1908, with 1683 and 225 sales counters and specialized stores, respectively.

The group's retail sales decreased by 17 compared with the end of December last year.

According to the annual report released by ANN Li Fang, the annual income of Annie Fang was HK $2 billion 339 million 500 thousand in 2017, up 5.57% compared with HK $2 billion 216 million 100 thousand in 2016. The annual revenue of direct channel was HK $1 billion 993 million 900 thousand, an increase of 7.18% over the previous year, accounting for 85.23%. Online and wholesale business fell 3.29% to 339 million 100 thousand Hong Kong dollars, and 350 million 600 thousand Hong Kong dollars in 2016, accounting for 14.49%.

Excluding the income arising from relocation arrangements and related income tax expenses, the owner of the company should account for an increase of HK $157 million in 2017 and an increase of 60.38% over the same period last year, mainly due to the group's efforts to control cost and its multi brand strategy.

Among them, the flagship brand, an Li Fang, is the most important source of income for the group. Its turnover is HK $1 billion 82 million, which accounts for 46.25% of the total revenue.

Looking back in 2017, the company made good use of many brands.

The advantages of flexible deployment of internal resources.

For the majority of high-end consumption

Actively adjust the strategy, on the one hand continue to strengthen the brand image of Fang Li and Fei Di, and focus on training IVU, E-BRA and Comfit as the driving force of the group's growth.

The group continued to implement multi brand strategy in 2018 to promote differentiated products for consumers at all levels of consumption.

Effect.

At the same time, the group will continue to optimize the structure of sales outlets and close down inefficient stores to enhance overall operational efficiency.