The Four Major Sports Giants, Anta, Lining, XTEP And 361 Degree, Will Continue To Perform Well In The First Quarter.

In the first quarter, four major domestic sports brands received good performance feedback: Lining's orders maintained a steady upward trend, 361 degrees, Anta's overall growth, and XTEP's average same store sales achieved double-digit growth.

Thanks to the new improvements.

Design, Lining orders in the new quarter maintained a steady upward trend.

In April 23rd, the latest order and Operation Status Bulletin released by Li Ning Co Ltd showed that, according to the tag price, Lining's franchisee made a steady increase in 18 consecutive quarters of product orders (excluding Lining YOUNG) at the order meeting.

From the same store sales performance, as of March 31, 2018, the overall sales of the same platform achieved a low 10%-20% growth year by year. For the channel, the retail (direct operation) and wholesale (franchised dealer) channels were respectively increased by 10%-20% and the number of units per annualized year, and the growth of the virtual store business was 30%-40% year by year.

In addition, Lining's sales outlets grew by 10%-20% in the middle stage of the platform retail sales, and the annual growth of 10%-20% was low. The virtual store business of e-commerce achieved a high growth rate of 30%-40%.

It is understood that as of March 31, 2018, the number of Lining sales outlets totaled 6730, compared with last year, a net decrease of 66.

Among them, Lining YOUNG stores increased by 27, and retail and wholesale businesses decreased by 47 and 46 respectively.

In January, Lining took over 361 stores of authorized dealers, and the brand continued to optimize its channels.

Earlier, Lining said that it will actively optimize the channel structure, continuously improve channel efficiency, close down and pform inefficient and loss stores, and open up large shops with high efficiency or experience concept.

During the year, overall retail sales increased and retail discount and sales rate continued to improve.

It is worth mentioning that the 2017 fiscal year report released in March shows that Lining's operating income reached RMB 8 billion 874 million yuan, an increase of 10.17% over the same period last year.

Net profit for the whole year was 515 million yuan, down 19.9% compared with the same period last year. If we ignore the 313 million yuan of 10% shares sold in 2016, the net profit is 56%.

Income composition, Lining's main brand revenue accounted for 99.4%.

The analysis shows that Lining movement

The launch of the series has changed the consumer's perception of the product. Before that, Lining's "Enlightenment" series won the praise of consumers. This series of design elements is unique and propaganda is in place. After the online and offline platform is released, the explosive products are sold out instantly.

According to the order situation, the sales situation of Lining products is in a stable state, which is affected by design and will continue to rise in the future. If Lining continues to work hard in design, he will seize more.

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It is worth noting that recently, Anta, Lining, XTEP and 361 degrees released quarterly data, affected by the Spring Festival and other factors, the four brands have received good performance feedback.

As of March 31st, Anta's first quarter sales grew by 20% to 25% over the same period in 2017.

The more concerned data is that the sales of other brands of Anta group, which is mainly based on FILA, increased by 80% to 85% compared with Anta's main brand.

In the same period last year, this figure was 40% to 45%, and now it has doubled.

During the period, XTEP's average store sales increased by double-digit growth over 2017.

Retail discounts remain at a low level of 7.5 to 20 percent off, and retail inventories are at a healthy level for about 4 months.

361 degrees also achieved overall growth.

The retail sales of the main brands in the first quarter increased by a single digit year-on-year.

The brand achieves high unit growth, and its outdoor brand ONE WAY has a low double-digit growth rate.

It has to be said that the four local sports brands can relax temporarily.