Adidas Nike World Cup "Battle" White Hot

The past World Cup proved that the uniforms can always be sold during the competition, so the performance of a team has a direct impact on the income of the Brand Company they wear.

ADI Nike team uniform

Foreign media said that with the approaching of the Russian World Cup, many "parallel battlefields" are also smoky, and the market competition between sports brands has also become hot.

According to the Spanish economist newspaper website April 15th, the battle for sportswear brands is

The most intense.

32 teams have already designed their own uniforms, some have signed long-term contracts with large multinational companies, and others have been bidding to show Brand Company the most economical and beautiful uniforms design.

Reported that in the arena display

For these movements, Brand Company itself is an incentive.

The past World Cup proved that during the competition, uniforms can always be sold.

Therefore, the performance of a team has a direct impact on the income of Brand Company wearing their uniforms.

In the world cup, the most intense battle in the campaign for brand clothing wars once again started between the two giants, Nike and Adidas, which took over half of the teams.

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At present, Adidas has gained the upper hand, at least from the number of signing teams.

Reported that Adidas will provide 12 teams with uniforms, accounting for 40% of the team, of which three teams are popular.

The champions of the last two world cups, Germany and Spain, will lead the display of Adidas's style of dress. Messi, who sits in Argentina, is also wearing a Adidas designed gown.

Besides, teams from Belgium, Mexico, Sweden, Columbia and host Russia also choose to wear Adidas's uniform.

In terms of Nike, there will be 10 teams showing their trademarks on the chest, and there are also many teams playing a decisive role in football.

The five winner is Brazil, the captain of the Nike team, the last European Cup champion Portugal and the runner up France, and the powerful England team.

In addition, Croatia, Poland, Korea, Nigeria, Saudi Arabia and Australia.

According to the report, the most noticeable brand war in Russia's World Cup 2018 was the collapse of Puma. With the elimination of Italy team in the preliminaries, Puma lost its main exhibitors. Its two other important stakes, Cameroon and Ivory Coast, also failed to get tickets for the world cup.

As a result, Puma's endorsement team in the world cup is only Uruguay, Switzerland and Serbia.

In addition, teams from Panama and Costa Rica will show their new jersey for "new hundred Lun".

The rest of the clothing brands only get one team.