Lycra Brand Amazing Shenzhen International Underwear Exhibition

SIUF2018 China (Shenzhen) international brand underwear exhibition opened in April 19th. Infield, one of the largest synthetic fiber producers in the world, has made an amazing appearance with its advanced technology in its underwear field.

It is worth mentioning that this year is the 60th anniversary birth of the LYCRA brand (Lycra) brand.

The environment of the times is changing, the needs of consumers are changing, the retail environment is changing, but the only thing that remains unchanged is the LYCRA brand (Lycra) brand's insistence on innovation, and its determination to promote the development of value chain upstream and downstream partners.

LYCRA brand (Lycra) brand exhibition stand

Innovating technology to help product innovation

This year it is the third time that it has participated in the SIUF China (Shenzhen) international brand lingerie exhibition. It is located at the 280 square meter exhibition hall of H15, Hall 4, which includes the application of innovative products and technology. It brings a splendid feast for the audience and industry colleagues.

LYCRA brand (Lycra) brand exhibition stand

The LYCRA lastingFIT lastingFIT (Lycra) is the core of the bra's performance characteristics. Based on the results of consumer research and the testing, analysis and research work of a series of bra products, this company has further innovated the technology of LYCRA lastingFIT (Lycra). It can provide different quality standards for different types of bra to meet the different requirements of comfort, daily type and adjusted bra for tensile properties, resilience, comfort and functionality of flanking fabrics.

Technical display of LYCRA lastingFIT (Lycra & amp; Heng) bra wing fabric

In the field of underwear, Ying Wei also brings many fiber technologies that can enhance the added value of products, providing a comprehensive solution for the upstream and downstream enterprises in the value chain to meet consumers' more comfortable needs for appearance and clothing, and to make products stand out, for example:

LYCRA freshFX (Lycra) technology: this technology can effectively inhibit the smell of sweat and the taste of older people. Even wearing a whole day, it can give the wearer comfortable and comfortable wearing feeling.

It can be woven with other fibers such as cotton, nylon, wool and so on, providing elasticity and recovery for fabrics, even if repeated washing can also maintain performance for a long time.

LYCRA (Lycra) EASYSET Technology: the technology fiber has good thermal setting effect, and can be used to finalize clothing at a certain temperature.

This technology can play a pformative role in the design of traditional underwear. When the fabric is kept soft and touch with natural fibers, it ensures that the collar cuffs will not be removed even if they are arbitrarily clipped, and the lightweight underwear with this technology can also achieve better stickup.

LYCRA underwear (Lycra) brand underwear display

In addition, the COOLMAX brand and THERMOLITE brand brand of the famous fiber brand of Ying Wei Da also appeared in this exhibition. The two brands can meet consumers' demand for "moisture absorption and perspiration" and "light warmth". They are also the best choice for long sleeved underwear.

The innovation not only lies in the application of fiber itself and products, but also in promoting the cooperation and innovation of strategic partners.

The LYCRA EXCHANGETM program is one of the models of innovative cooperation. It connects closely with the like-minded customers and collaborate in market research, new product development, business development and marketing promotion. It helps customers improve their competitiveness while helping customers achieve long-term sustainable development.

Partner and LYCRA EXCHANGETM customer service exhibition hall

"SteveStewart LYCRA" has nearly 1000 global patents, more than 2000 registered trademarks, and a global recognition of up to 87%, since its establishment 60th anniversary, according to its business director, apparel and senior textiles business.

These achievements are inseparable from the "innovative attitude" advocated by infield. It is precisely this "innovative attitude" that keeps pace with the times, leading us to actively explore changes in the industry, and develop the trend with excellent innovative strength instead of passively following it.

Mr. Wang Xu, director of apparel and senior textiles business in the mainland and Hongkong

Mr. SteveStewart, director of apparel and senior textiles business in Greater China, right away (right)

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