Zhao Yingguang, Why Does A Big Man Start A Women'S Clothing Brand?

He doesn't see much.

But it will

The first is the whole network.

He started off as a purchasing agent. He made Taobao by chance and started business with 600 thousand. Now he is 2 billion.

He is Zhao Yingguang! What, have you never heard of it?

He founded it all by himself.

One

Zhao Yingguang, why does a big man start a women's clothing brand? All of this starts from his graduation.

Zhao Yingguang majored in Korean, so after graduation, he successfully entered a foreign trade company and was pferred to work in South Korea. This job is 10 years.

According to the world clothing shoes and hats net, during the past 10 years, the development of electronic commerce in Korea was very fast. Many people around Zhao Yingguang opened shop on the Internet. He followed suit and opened shop, sold cosmetics and sold supplies for mother and baby, but because of inaccurate positioning, they didn't cause much splash.

I know that once he was invited to a Korean clothing business operator. She learned that nowadays the women's clothing industry is very popular. The boss also told him that as long as the style is enough and the renewal is fast enough, he can succeed in starting a brand.

Zhao Yingguang, who had no way to start his own business, realized that he had to wait for the project, so he decided to enter the clothing industry.

After making the decision, he resigned soon and returned home. He took out 600 thousand and founded the "Han Yi dreshe".

But Zhao Yingguang didn't have much money to design and produce at that time. At that time, Korean clothing was popular in China, so he decided to save the country by curve.

After sitting for a long time, he found that purchasing agent was not good enough to do, and it was easy to run out of stock, and it was not a long way to go. So Zhao Yingguang decided to change the business of development.

Two

Instead of being a Korean purchasing agent, he turned around and decided to make his own Korean style clothes.

His first step was to introduce the latest and most fashionable styles in Korea, and then combine the style of Chinese girls to improve them, then take them to the factories for production.

After such a period of time, Zhao Yingguang began to recruit and train designers and design independently. As a matter of fact, the design, production and sales of Han Yi house were slowly on the right track and developed rapidly.

In 2010, Han Yi Dau in Taobao finally achieved the first comprehensive popularity, the user reached millions of level, in Zhao Ying's hometown of Shandong, he also sat in the field of electricity supplier first.

To reflect on the reasons for success, Zhao Yingguang said that the key to the recruitment and training of designers was at the time.

At that time, he started his business in Ji'nan. Zhao Yingguang did not recruit those experienced designers, but instead went to some newly graduated college students.

The reason for this is because he feels that as long as he has the energy to train these excellent college students and let them practice more, he will surely cultivate outstanding designers who meet the requirements of Han Yi Dwu.

Zhao Yingguang allowed these college students to do their shopping after they entered the company. After fully understanding the needs of customers and the basic business of the company, they began to design.

It is worth mentioning that the product team established by Zhao Yingguang has hundreds of teams in Han Yi Dashe, and each group has a maximum of three people: designers, promoters and purchasers.

The most notable feature of the group is centralization, so that the energetic group is alive, and the team members are very motivated.

Facts have proved that Zhao Yingguang's strategy is right. The group will contribute more than 30 thousand new styles every year, which can be said to catch up with many fast fashion brands.

Three

The strategy development of Han Du Yi house has also changed with the change of times. After the rise of mobile Internet, Han Yi downer has followed the trend and made some moves in marketing.

Through the effect of opinion leaders, let the net red with many fans to explain or endorse the clothes of Han Yi dresses, which will cause a large number of fans to follow suit, and sales will increase greatly.

Signing up, or young or fashionable celebrity spokesmen, such as Chanel supermodel, featured actress, "GL", "South Korean actress" Gianna Jun, and so on, will enhance the popularity and fashion of Han Yi she.

Cross border cooperation, marketing at B station, a big wave of fans.

...

After a round of positive and effective attempts, the fashion of Han Yi's house has the popularity of fan's image, and fans are also harvesting in all directions.

Today, Han Yi's micro-blog WeChat fans break millions of millions of fans. This proves that Han Yi Dun's attempt is very successful.

Han Yi Dwu has also done a very important thing: upgrading from garment enterprises to Internet data companies, expanding data and artificial intelligence, and independently developing enterprise systems, all of which provide a foundation for the rapid development of Han Yi Du house.

Today, Han Yi downer is no longer the original purchasing company, and no longer blindly draw lessons from Japan and South Korea, but is able to independently design its own style, produce explosive funds, get a large number of fans, and has won the championship of Tmall women's sales for many years.

Why did Taobao make women's clothes so much? Why can Han Yi dresses be able to stand out?

Because of high quality and independent design, in-depth data and attention to marketing, a large number of capture and in-depth interaction to retain fans, these are the unique location of Han Yi dash, enough to enable it to win the championship for many years.

More interesting reports, please pay attention to the world clothing shoes and hats net.