China'S Retail Anxiety Is Related To New Retail Sales.

People have anxiety, enterprises also have, the industry is inevitable.

Since Ma Yun proposed

After the proposition, like a calm surface, a shell dropped on the surface of the lake, and the lake splashed.

This is an opportunity to reconsider retail and reconsider the industry.

Sudden changes are dizzy and confusing.

Think carefully, change is from quantitative change to qualitative change process, a little accumulation, a little brewing power.

The new retail business is the inevitable result of the development of the industry.

Retail anxiety is related to new retail sales.

According to the world clothing shoes and hats net, the new retail business has gone through a period of rapid and unknown exploration.

What exactly is new retail and what exactly new retail looks like? This is not only confusing one enterprise.

New retail is a path to practice while summarizing and correcting, and many enterprises are lost in the fog of new retail.

The growth anxiety of retail is the bottleneck of development.

In familiar environment and mode, retailers can handle with ease, but many retailers are helpless when the external environment changes dramatically and consumers become strange.

Rubbing hot spots

In the face of the hot concept, practitioners, observers and business operators try to interpret the definition and practical significance of new retail. In the face of a powerful and inclusive definition, everyone is asking what is new retail.

New retail meets the requirements of the times and is closely related to consumers. It is also the trend of the times. The importance of new retail is self-evident. Many retailers are subconsciously thinking that new retail is an important opportunity.

Opportunities lie ahead, but how to find opportunities that are born at the historic moment, which is puzzled or even distressed by many businesses and individuals.

Besides anxiety, anxiety and anxiety follow closely.

At the annual meeting of a company, the new retailing was mentioned in the summary and plan of many department spokesmen, and it seemed that the new retail words could make the report even more popular.

Behind the report of western style, it can not withstand scrutiny.

Because these initiatives are only a continuation of their daily work and are far from the new retail business.

But without mentioning new retail, it does not keep pace with the times. The anxiety is hidden under the umbrella of the new retail business, which has covered some panic and uneasiness.

This is a warm gesture to express the admiration of the new retailer, which is due to the emptiness and scarcity of its own connotation.

Despite the slogan of the new retailing, no breakthrough has been made in breaking cocoon.

This makes the landing of new retail a castle in the air.

In fact, the relationship between the operation of enterprises and the new retail is not the key. What is important is how to better meet the needs of consumers, guide consumers and provide better services for consumers in the face of changes in the times.

New retail is a hot word with empowerment. More content needs retailers to practice, rather than focus on "keyboard man".

The anxiety of chasing hot spots and the anxiety of conceptual interpretation have biased the understanding of retailing.

In the place of anxiety and confusion, there is no anxiety and confusion.

If the bamboo is in the heart, or is determined to be safe, anxiety will naturally decrease.

Under this wave of retail sales, many retailers have confidently stepped out of their tempo, not confused by external disturbances.

And some retailers have a sense of fluster.

First, yesterday did not pay attention to today.

It's kind of like a tongue twister.

The trend of business and the change of consumers are gradually derived from gradual development, not abruptly cut apart.

Some changes and some trends have long been showing signs. If preparations were made yesterday and action was taken, it would not be necessary to rub the hot spots today.

Embracing hot spots is the most beautiful gesture. If you are using hot spots, you will not be able to defend yourself for long.

Two, there is no self promotion and change.

It is impossible to stop the change of industry and consumers. If we go all the way or go along, we may be abandoned. Most people will not be foolish enough to choose this.

But to accurately grasp the industry and consumers, adapt to these changes, we must change and upgrade.

The heat of the hot spot needs to be maintained by content. The slogan is only deafening, like a balloon that looks inflated.

New retail has become the industry's hot search and mantra.

Many authors have also compiled biographies to give their new retail interpretation.

In Jingdong, search for "new retail", there will be nearly twenty kinds of books come out.

This has increased the heat of new retail sales.

Chaos and opportunity coexist.

In the face of hot spots, only by constantly moving forward, and constantly filling the core of new retail with practice and innovation, will we ease the anxiety ahead.

Want to stand in line?

In the first year of this year, the curtain was opened.

Many retailers have been summoned under the leadership of Ali and Tencent.

There are many gold shining enterprises, such as Da Yun FA, Yong Hui, Suning,

...

The industry is in rapid fission and classification, such as a gust of wind blowing, the blown sand is pushed to the side by the wind, and some sand is swept away.

"Queue up" is mostly your love, I wish, as love and marriage, to see the family and family.

Behind the team is naturally the game of interests and the maximization of profit.

If any cooperation abandons "benefit" and "altruism", it will lose the foundation and significance of cooperation.

Some enterprises take the station as a stand under the big tree to enjoy the cool. The big tree is great, but the shade of the big tree may not support all the sky.

Those who work together may not be able to make plain sailing. Those who do not cooperate may not have a slim future.

But in the face of the collective choice of ownership of the industry, there are indeed some difficulties.

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No matter standing or standing, people are anxious.

If you stand on the team, you may not get the gold medal.

The competition also needs to wade alone and even fight with "fellow brothers".

We also need to think about how to maximize the utilization of resources, how to find the most favorable fulcrum within the scope of effective cooperation, and how to protect our resources, data and brand influence.

Every inch, one relaxation, one loose, one tight, one advance and one retreat, we must pinpoint the appropriate yardstick and strength.

This of course can cause anxiety.

Those who do not stand on the same team are also anxious.

Anxiety is whether or not to stand in line, and which team to choose, of course, is good, and there is no choice. That is to say, whether we can stand or not depends on the choice of the other party. Some of them are too low in weight because they have no bargaining power.

This is certainly more anxious.

When choosing partners, the giants are a process of measurement, calculation and prospect. If they do not see the prospect of cooperation, they may not choose to cooperate.

Of course, those who do not stand on the team must insist on themselves, do not choose any side, maintain independence and individuality, and enjoy the self reliance and independence of "wandering alone in the small garden".

Of course, we do not want to see that China's retail sector is divided.

The highlight of the industry lies in the room for improvement, the space for choice, the space for development, and the space for competition. If these spaces are artificially filled with the marks of certain enterprises, they will lose the significance of the industry.

These self - independent retailers may encounter more confusion and trouble, but independent advance can accumulate more practical significance.

The war of aggression continues, and turbulence and choice continue.

It is a question whether to stand or stand.

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