Bally Brand CEO "Fight" Shandong Ruyi For More Than 5 Years.

According to the world clothing shoes and hats net, recently, Switzerland luxury.

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Frederic de Narp, chief executive, said in an interview that profits from interest tax depreciation and amortization of Bally in 2017 were the highest in ten years, driven by sales growth in the US and Japan.

Frederic de Narp five years ago from the United States high jewelry

Harry Winston job hopping to join Bally.

After years of stagnation in sales and mediocrity resulting from the high wastage rate of designers and managers, Frederic de Narp has brought Bally back to its right track.

Frederic de Narp said: "this growth is real, and we can see that business in every region of Bally is growing.

Our sales have increased over the past two years. Interest rate depreciation and amortization profits (EBITDA) in 2017 were the highest in 10 years.

But Frederic de Narp declined to elaborate on this.

As early as 1980s, Bally saw the growth potential of street clothes through cooperation with American hip hop singers Doug E Fresh and Slick Rick.

Last year, Bally again launched a capsule series with hip-hop artist Swizz Beatz and Spanish street artist Ricardo Cavolo.

Thanks to cooperation between brands and hip hop singers and street artists, the United States quickly became the fastest growing market for Bally.

Frederic de Narp said that Bally's sales in the US market increased by more than 20% over the same period this year, up from 14% in 2017.

In December last year, after the departure of Bally creative director Pablo Coppola, the company decided not to set up the "creative director" position. The chief designer of the three departments of accessories, footwear and clothing was handed over to the Morad Tabrizi manager of the brand director, who joined Bally from Tom Ford in 2015.

In February this year, Shandong Ruyi Holding Group acquired the controlling stake in Bally from the European investment giant JAB Holding Co., which was controlled by Reimann family in Germany.

In recent years, China Shandong Ruyi holding group has become a global fashion and luxury group through many acquisitions. Its companies and brands include: the famous Japanese clothing companies Renown, Sandro, Maje and Claudie Pierlot, and other brands, including the French fashion group SMCP, the British windbreaker brand Aquascutum, the American polymer and fiber supplier, the Invista, the high-end menswear retailer, the Trinity and Ltd., and the innovative garment design manufacture and supplier Bagir.

Frederic de Narp said he and his team have promised to work for Bally for more than five years.

This is also one of the conditions for the acquisition of Bally by Shandong Ruyi holding group.

Bally was founded in 1851 in Schonenwerd, Switzerland. It mainly produces luxury shoes (Lok shoes, winter boots, etc.), as well as men's wear and accessories (including belts, handbags and wallets).

The company was previously held by TPG, a US private equity fund. After years of losses, it achieved profitability through the help of TPG.

In 2008, JAB acquired Bally, which had an annual sales of about $411 million.

As early as 1986, Bally has entered the Chinese market. China's sales account for more than 50% of total sales, and its growth rate has reached two digits.

In June last year, Bally launched an e-commerce website specifically targeting the Chinese market, and invited Chinese actress Tang Yan as the brand ambassador of the Asia Pacific region.

Frederic de Narp said: "more than half of the company's sales are created by Chinese consumers or Chinese tourists traveling abroad."

In the past three years, however, Bally has closed 1/3 of its stores in China, concentrating on bigger stores in prime locations, and launching new leisure products to attract young consumers.

It is reported that Bally will open its first flagship store in China World Trade Center, Beijing this year.

Frederic de Narp said: "five years ago, the average age of Bally Chinese customers was 10 years younger than that of western customers.

Today, Chinese customers are about 20 years younger than western customers.

According to data from Bain&Co., last year, the sales volume of China's fashion luxury market was up to 142 billion yuan, driven by millennial shoppers, which is about 20% higher than that of the previous year.

This is the slowness of growth in the past five years.

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