Tmall International'S First Cross-Border Bonded New Retail Line Begins Its Trial Business.

The landing line seems to usher in a new direction.

Reporters learned

The first international cross-border bonded new retail outlet opened in April 20th.

According to the world clothing and shoe net, it is located on the first floor of Yintai City, West Lake, Hangzhou, with an area of about 300 square meters.

Tmall international cross-border

The project leader, Luo Shuang, told reporters that all the goods in the store were bonded goods from Tmall direct, and the choice of goods was screened out according to the consumer characteristics of five kilometers around West Lake Yintai City, provided by Tmall big data.

From the information provided by Tmall international to reporters, we can see that the crowd of 5 kilometers around the Yintai city in West Lake accounted for more than 35% of the customers aged 26-35 years old. It was estimated that 19% of the office workers were above average, and those who liked wine accounted for more than 35%. They preferred lipstick lipsticks to over 12%.

As a result, the store sells 3700 brands from more than 70 countries, including beauty care, baby products, toys, health care products, high-end red wine, luggage and accessories.

All products are used in the Han Shuo electronic price tag to keep the same price online and offline. Customers only need to open the mobile phone Taobao scanning the two-dimensional code of the price tag to select the number, and then pay.

It is worth mentioning that Tmall International's first cross-border entity store has made many changes in resolving experience and timeliness.

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Self help query screen

Luo Shuang told reporters that cross border goods are mostly packaged in foreign languages. For users who need cross-border goods, how can online offline scenes be more convenient to search for foreign language plation and description of goods, just like online shopping? It is a problem that Tmall international cross-border new retail experience shop has to solve in balancing shelf display and differentiated mobile shopping experience.

Therefore, Tmall international has many self-service inquiry screens on the store shelves, and has opened up online and offline commodity information and user recommendation information.

Consumers only need to scan the barcode in the self-service query screen to query the corresponding commodity description and the reasons for the recommendation of online users.

Pie and water bar

At the door of the shop, Tmall international set up a self-service faction prototype.

The user can scan the code to pick up the merchandise samples and bring them home to experience the experience. At the same time, they also help businesses to complete the sample distribution and get the real user's information, so as to further interact with users through big data.

In addition, in the store, there is another area for cross-border water bar, on-site to provide imported drinks, such as neon green, South America secret.

Five km operation

In terms of delivery timeliness, the reporter learned that Tmall international West Lake Yintai first store will provide the 5 km users around the world with the standard logistics service capability that they deliver on the same day and arrive at the store on the same day.

That is, within 5 km of the store, the order can be delivered to the store by itself or delivered to other places within 5 km of the store.

At present, the service range of the store's purchase is eight main cities in Hangzhou: Shangcheng District, Xiacheng District, Xihu District, Jianggan District, Gongshu District, Binjiang District, Xiaoshan and Yuhang.

The reporter learned that in order to reach 5 kilometers of operation.

In March of this year, the rookie network signed a cooperation agreement with the export processing zone of the Hangzhou bay new area.

The rookie network will further customize 40 thousand square meters of intelligent storage on the basis of the original rental warehouse in the export processing area of the New District, and Tmall international will complete the layout of the largest direct base in China.

Luo Shuang said that with the further promotion of cross-border policies, based on the operation of the store, the future logistics infrastructure services will gradually be upgraded to the booking delivery and store delivery timing improvement.

Cross border retail landing

Wang Haoyang, a senior expert on Tmall's international government affairs, said that with the upgrading of consumption, the demand for foreign goods was increasing, which led to the development of cross border retail.

Since 2014, the volume of cross-border retail business in China has increased by several times every year.

According to the statistics of Hangzhou customs, the total value of foreign trade and import and export in the first quarter of 2018 was 621 billion 130 million yuan, an increase of 10.9%, of which, cross-border electricity retail exports were 650 million yuan, an increase of 67.7%, and cross-border electricity suppliers imported 3 billion 970 million yuan, an increase of 85.4%.

In order to promote the return of overseas consumption, the government has introduced various policies to promote cross-border business development.

At present, China has 10 cross-border electricity supplier pilot cities in Shanghai, Chongqing, Hangzhou, Ningbo, Zhengzhou, Guangzhou, Shenzhen, Tianjin, Fuzhou and Pingtan, and a comprehensive cross border e-commerce pilot area. Cross-border e-commerce is also considered to be one of the ways to boost foreign trade.

However, for a long time, because of the national tax policy, consumers need to pay personal postal tax when purchasing goods on cross-border electricity suppliers, while the online purchase is subject to goods tax, and the two tax rates are different.

In addition, bonded goods can only be shipped from customs special supervision zones or bonded areas, and can not be sold outside the bonded area unless they are paid through bulk purchase.

Therefore, the cross-border retail industry has always been in the form of electricity supplier, offline stores to break through difficulties.

Consumers of cross-border electricity providers can not see the physical goods, and they can only choose online bonded warehouses or overseas direct mail.

Chen Yijun, Deputy Secretary General of Zhejiang e-commerce promotion association, said that many businesses in China have opened cross-border e-commerce entities, but their experience and timeliness are still painful points. The opening of this store can give some inspiration to the industry.

As of press release, reporters learned that relying on rookie supply chain, Tmall international line next shop will consider expanding in Ningbo and Shenzhen.

More interesting reports, please pay attention to the world clothing shoes and hats net.