Outdoor Sporting Goods Are Promising To Become Cross-Border Providers.

In Europe and America, it is easy to find that the three most popular categories are consumer electronics and outdoor sports.

Category.

According to the world clothing and shoe net, recently, the data of the outdoor media think tank about the sales revenue of sports outdoor products have done a good evidence for this conclusion.

Annual sales in 2018 are up to US $24 billion 798 million worldwide, and are expected to grow to more than $37 billion 222 million in 2022.

The number of consumers is as high as 10 billion 391 million, of which 31.9% of sports outdoor consumers are 35-44 years old.

US sports outdoor merchandise sales ranked first in the world, and sales revenue amounted to US $24 billion 798 million in 2018.

Sports outdoor products actually constitute the largest and most mature category of Amazon products, the United States.

Overall sales in 2017 are estimated to be close to $6 billion 500 million, while several important European sites, such as Amazon, have gained 290 million, up 13% from the same year, and 770 million euros and 105 million euros respectively from Germany and France.

Data show that although sports outdoor products in the overall category of Amazon sales last year only 15% of the year-on-year production, but in the past few years has maintained high-speed growth, an average annual growth of 20%.

Some people have lost their share of the Amazon's outdoor sports achievements that have maintained rapid growth.

During the period from 2015 to 2017, Amazon's rapid growth in outdoor sporting goods was gaining momentum, but several US outdoor sports retail chains were on the decline.

The consumer habits of American consumers who love to embrace outdoor life have not changed, but the outdoor sports retailers have not gained any special results.

Because these consumers who love fitness and outdoor sports are almost always in the arms of Amazon and choose to shop online. After all, Amazon has become the most popular online shopping option in the US.

And the famous brands who used to occupy the most important items in the chain store have shifted their focus from offline to Amazon.

Even offline retailers, which have been favored by Nike, have officially entered Amazon as a brand seller in the last summer.

The direct consequence is a straight decline in the sales of physical stores.

Amazon's traffic black hole and the "winner take all" effect make outdoor sports trend more and more close to online shopping, whether it's ordinary people's daily sports and leisure, or local style camping equipment.

Among them, the first name of Amazon sports outdoor category has been hovering between sports fitness and outdoor camping two categories.

In 2017, the outdoor camping category increased by nearly 2 times the year-on-year sales growth, and the total sales volume of nearly 1 billion 50 million dollars.

Sports and fitness products achieved a year-on-year growth of nearly 8% of the sales volume of nearly 1 billion, ranking third is to maintain the level of last year to achieve 85 million dollars sales of hunting, egg guns, etc., team sports merchandise has achieved 15% growth and 55 million US dollars sales volume, while sportswear is expected to get a nearly 44% increase of nearly 55 million dollars sales.

Outdoor sports abroad are relatively much more developed. Apart from heavy outdoor activities, light outdoor is also a way of life.

Such data is not surprising.

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