The Husband And Wife Wear Shoes, Start A Business And Have Enough Food And Clothing; &Nbsp; &Nbsp; Do Business For 3 Days Without Sleep.

When the weather is cool, Wang Mingzhen, who lives on Yan Er Dao Road, takes out her autumn shoes from the cupboard. The mouldy green hair on her shoes gives her goose bumps, including the luxury brand worth 10000 yuan.

Naturally, she found a bag, put up her shoes, and sent them to the shoe store nearby.

Wang Mingzhen, a member of this store, has rubbed shoes for 5 years in this shop.

Dust removal, oiling, wiping, polishing...

Yan Er Island Road and Zhangzhou Road intersection

First rush to the island city... Eat only one meal a day.

Gang Dong Li is 38 years old and Gao Ying is 37 years old.

7 years ago, they were workers of a cotton processing enterprise in Weixian County, Hebei cotton big county. Among them, Gao Ying was responsible for the acquisition of cotton. He was one of the heads of the cotton collecting group, and Gang Gang Li was an electrician.

In 2003, when the enterprise was restructured, gang Tong Li and Gao Ying returned home.

"I didn't know what to do at that time, but I felt I could not stay at home."

Although things have been over 7 years, Gao still accurately stated the date when they left their hometown to Qingdao in September 22, 2003, which is the birthday of gang Li 31 years old.

A rubber factory in Jiaozhou went to Hebei to hire workers and brought all the 600 yuan. The gang and the couple on the back were on the bus to Jiaozhou.

The monthly salary is only 400 yuan, and after two months, the gang and Li couple resigned.

They went to the downtown area and rent a hotel near the Zhanqiao, 15 yuan a day.

"At that time, he shiny the dishes, almost no need to wash them."

When he first broke into Qingdao, Gao Ying said that in order to save money, she and her husband ate only 4 yuan a box lunch a day.

Because of the lack of food, the husband rubbed the plate with steamed bread every time.

Although the mood is easy, but the expression of Gao Ying with infinite emotion...

Life is turning around... We need to open shoes and repair shoes stores.

After being reminded by a keen citizen, Gang Gang Li and his wife went to Haibo bridge to live on.

Until one day, an ordinary cleaning glass began to change their life trajectory.

A boss went to look for the glass cleaning.

On the way, the boss was informed of their situation.

It is too big to sell clothes. If you sell vegetables, you may lose them if you can't sell them.

After a lot of ideas about entrepreneurship, they saw shoes and shoes shops on the roadside. They were inspired to decide to open shoes and shoes stores.

Around 2004, along with the improvement of living standards, the traditional personal street shoe polishing and shoe repair points were no longer suited to the needs of urban development. The appearance of high-grade shoe shops complied with this requirement, and indoor shoe shops became the terminators of street shoe polishing.

From 2003 to 2004, the spring breeze of shoemaker shops was also blown to the island city. Neat and beautiful shoe shops stood shoulder to shoulder with other street stores, and with the emergence of some brand chain shoemaker shops, the shoemaking industry became a new industry.

In 2004, there were about ten shoeshine shoe repair shops in the island city.

They seized the business opportunity and joined a shoe polishing shoe brand.

In the early days of the business...

Looking for a house, the couple said they had too many memories in it.

Because there is not much capital, the choice of the first choice room is extremely difficult.

Nearly two months, in order to save money, they walked all the way to find houses and blisters on their feet.

"At that time, the physical strength reached the limit, so I slept for so long."

One day at noon, they walked near Qiingdao University. The blisters on their feet tortured Gao Ying.

Looking at the green grass on the roadside, as if it was a thick carpet, Gao Ying took off his shoes and stepped on the grass.

Soon, the grass is coming to an end.

Looking at the blister on her feet, Gao Ying was lying on the bench next to her. She didn't expect her to fall asleep immediately.

Looking at her tired wife, the husband could not bear to wake her up and take her home.

And Gao Ying slept until second nights.

On one occasion, two people in the morning were ready to go home, hungry and cold on the way.

Looking at the barbecue stand on the roadside, the couple bought a bowl of wonton with relentless heart.

When the wonton is eaten, the couple can only have several bowls of wonton soup, and they can also warm up when they are hungry.

In raising this matter, Gao Ying obviously slowed down the speed of speech.

"It takes 45 thousand yuan to spend a year, and this money can buy 10 big tile houses in our hometown!" finally, they rented a 29.31 square meter gate house on Yan Er Dao road.

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Unexpected turn... Business is too good to close.

In July 10, 2004, their shoeshine shoe repair shop opened! Summer is the off-season for shoemaker industry. Because they don't know the market, they have chosen the most light season in this year.

In order to attract popularity, they send cards to the streets to attract people to clean their shoes for free.

Shoeshine seriously and treat others sincerely, the business in the store is getting better and better.

With the coming of winter, business is becoming more and more popular.

Because there were too many shoes, the couple did not rest for 3 nights.

Shine shoes or shine shoes.

In order not to feel sleepy, they put on earphones and listened to music loudly.

They really couldn't keep up. During the day, they took a nap in the chair of the shop.

During the interview, the reporter learned that the shoemaking industry has a strong seasonal character. In winter, people wear more leather shoes, and their business is relatively much better. In summer, they have to bite teeth and lose money.

A shoemaker shop owner gave the reporter an account: an average of 80 pairs of shoes a day can earn 80 yuan and a monthly income of more than 2000 yuan.

Remove rent, water and electricity and tax.

The owner shook his head.

"Local people do not want to do it, foreigners do not dare to use it. Some shoes are very expensive. If there is a problem, we can not afford it!" the high British couple also encountered such problems, business is very hot, but after all, two people's physical strength is limited, the daily rent is close to 125 yuan.

In order not to lose money, they shine shoes like shoes.

"At that time, I was afraid to hear the sound of walking on the doorway. I was thinking that someone else had come to pick up shoes. Did these shoes come out?" a year later, because of severe physical overdraft, the two husband and wife chose to change a small shop to relieve the pressure of rent.

This is indeed the case, especially in some busy urban areas where the rent is generally high, while catching up with the rainy season or rainy days, it is not impossible for a day to be "empty".

At the beginning, business must be a bit cold, especially in the off-season, if you can't get over it for a while.

At the end of 2005, they moved to their present position, and business has been good.

Industry is secret. Local people do not want to do this job.

In a shoeshine shop in the city, the reporter saw a signboard "recruit shoes shoemaker" very eye-catching.

The shopkeeper told reporters that they had been difficult to recruit workers. Although the income was not low, many local laid-off workers took a look and left. Obviously, they had the psychological burden of not putting up airs and being afraid of others' jokes.

In the memory of Gang Gang Li and his wife, although the shoemaker shops are from all over the world, there is only one shoe store in Qingdao.

In addition, unlike other industries, shoemaker shops generally join some of the more famous shoe brands, so the staff are more complicated, and there are no other associations in other industries.

Both the gang and the couple experienced a period of psychological testing. They always felt that shoeshine was a humble occupation, but later they found that after they finished their shoes, customers would say "thank you".

Although it is just two words, it gradually enhances the confidence of the couple.

The popularity of membership system ushered in the customer group. "This is our member. Shoe polishing is half the normal price." during the interview, a woman came to the shop carrying a big bag.

No more words to say, shoes to go.

Gao Ying told reporters that in addition to technology and integrity, the popularity of the membership system, a pair of ordinary leather shoes, wipe a secondary 5 yuan, but if you run a 100 yuan membership card, you can wipe 40 times, it is equivalent to 2.5 yuan a pair.

It costs 2 yuan to wipe two pairs of shoes at the roadside stalls. The environment and service quality of professional shoe shops will make people feel special.

Reporters learned that membership was once the magic weapon of the shoeshine shoe repair industry in the island city. Almost all shoemaker stores rely on membership system to attract people's popularity. Basically, they are all 100 yuan "threshold".

Baptism of good faith shops to survive

"Some people do not have integrity, and they get away with membership fees. It's a piece of rat excrement that breaks a pot of soup."

Like all prepaid stores, membership is now turning from "magic weapon" to "bottleneck".

The owner of another shoemaker told reporters that the shoe industry was once in a predicament because of the restrictions of high joining fees and loose management. Many indoor shoemaker shops were closed down for a few months, and shoemaker shops were dismal for a long time.

Now, the shoeshine shops left on the island market are basically honest shops that have been baptized by years.

Last year, a shoemaker owner, who was not far away from him, ran away with the "membership fee", and his business collapsed.

Shops like small shops on the street most.

"Now basically there is no street shoe shining. Why do we need to shine shoes outside the street at the basic price of street shoes?" Mr. Liu, the boss of a shoemaker shop, told reporters that shoeshine is a small profit business, while the rental price of the island city is relatively high, so the vast majority of shoemaker shops like to shop in the street, usually not more than 10 square meters.

Although the store is small, almost all the shoeshine shops in the island city have joined some big brands, paying 1000 yuan to 5000 yuan each year.

"Joined the brand, we feel normal, dare to shop."

The reporter understands, at present a lot of shoeshine shop besides provide shoe polish service, still begin to undertake the business of leather shoes maintenance, cosmetology and leather goods maintenance, renovation and so on.