Newspaper Fable Staff Of Marketing Fables

Kerr used to be a newspaper clerk.

When he first came to the newspaper as an advertising agency, he was very confident in himself.

So he asked the manager not to pay his salary, but only to pay commission according to the advertising fee.

The manager agreed to his request.

So he made a list of his clients who were prepared to visit some very special customers.

The salesmen in the company thought that those customers could not cooperate with them.

Before visiting these customers, Kerr shut himself in the room, stood in front of the mirror, read the customers on the list 10 times, and then said to himself, "before this month, you will buy the advertising page for me."

So he went to visit the client with firm confidence.

On the first day, he talked with 3 of the 20 "impossible" customers, and in the first few weeks of the week, he traded two more pactions. By the end of the first month, only 20 of the 20 customers had not yet bought his advertisement.

In second months, Kerr did not visit new customers.

Every morning, when the store that refused to buy his advertisement opened, he went in and asked the businessman to advertise. Every morning, the businessmen replied, "no!" every time, when the businessman said, "no", Kerr pretended not to hear it, and then went on to visit.

On the last day of that month, Kerr, who had been saying "no" for 30 days, said, "you have wasted a month to ask me to buy your advertisement. What I want to know now is why do you insist on doing so?"

Kerr said, "I am not wasting my time. I am in school, and you are my teacher. I have been training my perseverance."

The businessman nodded. Then Kerr said, "I want to admit to you that I am also at school, and you are my teacher.

You have taught me to stick to this lesson. For me, it is more valuable than money. In order to express my gratitude to you, I want to buy your advertising page as your tuition. "

Kerr was completely in his own setback

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