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First, Make Good Marketing Strategy Positioning Advantages.

2010/11/25 14:37:00 70

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Why many companies have been marketing for nearly ten years, but we have not really become.

market

Although the struggling people have not been thrown onto the beach by the tide of the market, they have been squeezed in the corner of the market: why? Because every day they want to do marketing things. The ultimate goal of marketing is to make a group or a group of big liars. They talked about the project cooperation yesterday, and talked about the details of their business operation. At the same time, he talked about some details of his business: he tried to do well in marketing, find customers, change skills and create benefits. My suggestion: I think marketing is to let customers come to us. Through marketing, we must first make a good strategic positioning advantage, form a strategic alliance advantage, and integrate team combat advantages. We must focus on the advantages of product series, build the advantages of products, create the advantages of competitive products, and expand the profit margins and sources. The pride, the crossbar, is only a survivor of the market.

Against him

Operate

Six points of view are put forward:

First,

strategy

If the company has no sense of stability, the team will not feel stable. It is just a small sampan in a big river. Once we build a bridge, once we have a big ship, we will survive. It is inevitable that we will withdraw from the stage of history. The ultimate mission of rebellion and Revolution is to become an emperor or to become a state manager. The future of management consulting companies is also the same. How to integrate into the embankment and become a part of the embankment is the ultimate attribution of the enterprise. It is a proposition that the consulting industry boss must think about. As a friend, the company will become a part of the university group camp or a part of the enterprise group camp. It will not be related to the university group and the enterprise group, but it will have no future. The advantages of the alliance are not on either side: there is no future positioning for the enterprises, and no one knows who is their own allies: training and consulting belong to the service industry, always the duckweed, only if they become upstream or downstream, will they become the final stability of the embankment.

Second, the ultimate mission advantage: half mission: only personal mission, no enterprise ultimate mission: only marketing has no purpose: the purpose of marketing is to get rid of poverty, that is, to get rid of poverty and make money is our direct goal; not the ultimate goal of enterprises; the ultimate mission and purpose of enterprises is how to benefit mankind; and how to produce high value-added products. Our goal must be to achieve the goal of society now, and then we will achieve our goal, and our aim is not to express it. The purpose of society is to express clearly and clearly.

Third, the road advantages: only half of the enterprises: only the army has no rear, only to attack the city, do not defend the city! Only forward without a base! Do not stop planting the sun to the sky, do not stop planting plants for their own area! If there are nine suns in the sky, then only one of our earth will turn into flying ash! Several suns, there will be several earth! Otherwise, it will be unbalanced. Marketing is the way of heaven, the product is the land! The best product is the land! The best hospitals do not need marketing, to treat diseases are queues! Let customers take the initiative to find you is the highest level of marketing!

Fourth, product advantage: no product: do not know what products are: enterprises have no fist products:

1, we think training is a product, but the product can not be copied. How can it be a real product? The product should be replicated with high efficiency and high quality.

2, in fact, products become ourselves and employees become our own. The truth of enterprise operation is to build ourselves into a super teacher. The truth of an enterprise is to benefit itself, not to benefit the society! It is a source of inconsistency for us to pay wages for ourselves, of course! If the essence and truth of the enterprise is to benefit others, of course, others (enterprises or society or others) will automatically repay us, and we will form a closed loop flow in the process of giving and rewarding, just as the sun evaporates water into the air, and the wind brings the water to the needed land, and the earth draws water to the ground through attraction.

3, then what is our real product? That is the student! The student is our product. Therefore, even if we have no growth or only small growth, the student student has the biggest true growth, that is the truth of the enterprise service.

Self praise? Beauty is not a woman's own choice, it is also a selection of many people, and many men have chosen it! They choose themselves only in the mirror of the queen of snow white and the seven dwarfs, and ask who is the most beautiful woman every day!!! 4, what proves that our product is the best? Is that what we say? That's not the case.

　　5、誰來檢驗，當然是下游：也就是企業;我們必須按照企業的要求制造或者培養產品;客戶才會接受!如果我們的要求比客戶更加嚴格，標準更高，那么我們就擁有了市場制高點!第一所有的產品本身(大學生)會感覺自己在企業里從容自如，100%進入，100%生存，100%晉升，所以產品本身就是廣告，就是口碑，就是我們的真正的營銷!第二，你的產品真正的好用，真正的物超所值，企業自然會感恩，會震撼，會自動找上門來!這樣你就形成三個閉環!學員影響力閉環，企業喜歡再次要人閉環!而且付費要人!結論：真正的產品不是培訓，真正的產品更不是我們自己(培訓師或咨詢師);真正的產品不僅是學生，而是學生的成長落差!終極的產品，還是企業最高的滿意度!

　　第五、拳頭產品優勢：沒有真正的產品，當然沒有拳頭產品!如何制造真正的產品呢?大忌之一;投其做好，大學生不要去過分投他們所好，因為他們本來就喜歡幻想，喜歡不勞而獲，喜歡探討過分的公平和自由，喜歡崇拜明星式領導!但是企業真相不是這樣，老板真相不是這樣;是嚴格而苛刻的，是可能會不高興就罵人的，會扣工資的，回裁人的，會讓保安把你的行李丟到大街上然后告訴你，工資不給，愿意哪里告就去哪里告!!!第一，必須改變大學生的壞習慣，和就業心態，從自由狀態到手約束狀態，到自動約束自己的狀態;和難受但是企業要求必須如此!第二，必須了解企業對人才的基本要求，然后調查成為我們的基本改造方向!第六，新的利潤方向：拳頭產品做好，自然會企業找上門來，企業要人就要交錢：企業用人用得好，自然會引進內訓;企業內訓做得好，自然

Will do team integration projects, human resources outsourcing projects: team integration projects do well, naturally have the opportunity to do change projects; change projects well done; have the opportunity to become strategic partners, corporate trusteeship; management team stake companies have opportunities!

This is Dao Sheng, life two, two life three, three things all the same process! That is the highest level of marketing, let customers queue up to find your realm, that is, money to find the realm of people!