Italy Brand Gucci Gucci Is Better Than The Industry'S First Quarter Online Business Doubled.
With the extremely weak dollar effect, the Italy brand Gucci not only continued to sit steadily at the top of the industry, but the first quarter of 2018 was faster than the growth of 44.6% in the last year of last year.
In the 1-3 month, Gucci recorded a turnover of 1 billion 866 million 600 thousand euros, which rose 37.9% compared to the 13.540 euro billion euro in the 2017 fiscal year, excluding the adverse effects of the strong euro. The increase was 48.7%, which was the second best in the 7 quarter since the accelerated growth in the three quarter of 2016.
Gucci France's parent company Kering SA (KER.PA), chairman and chief executive officer of Fran group, ois-Henri Pinault Pinault, commented on the first quarter results. After the group turned into a pure luxury player, its performance was still significantly better than that of the industry. Although it had a high base base and adverse exchange rate effects, it was confident that it would continue to surpass the market.
Encouraged by performance, Kai Yun group's shares surged 7.4% in early trading on Wednesday, the highest value of 438.20 euros, a record high.
The amazing first quarter shows that Gucci is still popular in the luxury market. The French group has been boosted by the fact that its overall sales in the first quarter (pure luxury business) increased by 36.5% compared with sales, and its real income increased by 27.1% from 2 billion 445 million 400 thousand euros to 3 billion 107 million 800 thousand euros.
The market's forecast for the first quarter of the open cloud group is only 24%, which is 2/3 of its actual performance.
Under the shadow of trade wars, global economic slowdown and the outbreak of the financial crisis, Gucci's performance is enough to envy all its peers. However, the market is also worried about its growing risk.
Jean-Marc Duplaix, chief financial officer of Kai Yun group, was also Frank at the earnings conference. Gucci should have a gradual evolution (growth slowdown) throughout the year.
But he is sure that the growth rate of the brand will be very high.
In the first quarter, Gucci accounted for 80% of the retail business, an increase of 50.4%, mainly in North America.
market
The growth rate of 64.4% has been boosted. On the contrary, the Asia Pacific market, the largest market in the Asia Pacific market (except Japan), has not been eye-catching in the first quarter, and the comparable growth rate of 49.4% is similar to that of Western Europe and Japan.
In the first quarter of fiscal year 2018, the market share of Gucci Asia Pacific, North America, Western Europe and Japan were 37%, 20%, 28% and 8% respectively.
Jean-Marc Duplaix said that Gucci's performance in the US market is unrivalled, and that all channels are good for tourists and local customers, retail outlets, department stores, wholesale businesses and online businesses.
He stressed that the US performance in the first quarter was recorded in the absence of new stores.
As of the end of March, Gucci operates 533 direct outlets worldwide.
Stimulated by the North American market, the Gucci business doubled in the first quarter.
Investment bank Berenberg said in a report on Wednesday that global luxury goods including Gucci included.
industry
They are growing at the fastest speed.
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No Agency, an industry research and consulting firm, reported on Wednesday that the faster the growth of Gucci, the more dangerous it was. It said the first quarter was the last craziness of the brand. After the rapid racing, the Italy brand finally stalled.
The agency expects Gucci growth to increase by 21% this year, which will fall to the normalization level of 10+% in the four quarter, which is expected to be 32% in the first quarter.
Jean-Marc Duplaix acknowledged at the earnings conference that the strong boost in the Chinese market in the second half of 2017 pushed the base higher than expected in the second half of this year.
No Agency analyst Tang Xiaotang pointed out that while investors enjoy the unparalleled growth rate of Gucci, they will also increase the fear of the brand's sharp decline in the future. Investors will need to face the final turning point after a series of consecutive quarters of significant surmounting of the market. It is undoubtedly the best time to face the sharp fluctuations in the global stock market and the increasing influence of trade wars.
Since the beginning of this year, Kai Yun group has continuously stripped off its non core businesses, including the announcement in January that the shareholding of the German sports giant Puma SE (PUM.DE) Puma will be distributed to French shareholders in the form of dividends. In March, it announced the sale of the British designer brand Stella McCartney holdings, and the US extreme sports company Volcom Inc. in April.
After the completion of the paction, Kai Yun group will focus on Gucci, Saint Laurent Saint Laurent (hereinafter referred to as YSL), Bottega Veneta, and four Balenciaga core brands.
In the first quarter, it has dropped to the third largest brand in Italy, Bottega Veneta, which continued to be in the doldrums. It only recorded a comparable growth rate of 0.7%, which greatly lost the market. The strong euro also affected the brand's quarterly revenue slipping from 6.8% to 261 million 200 thousand euros, compared with 280 million 400 thousand euros in the same period in 2017.
During the period, direct channel revenue grew by 1.7%, mainly driven by 10.6% growth in the North American market, an increase of 5.8% in the Asia Pacific market, an increase of 6.1% in the Japanese market, and a 13% drop in the Western European market.
YSL not only began to slow down after the departure of Hedi Slimane, but also saw a decline of 1% in the first quarter of Western Europe.
The brand's overall growth in the first quarter was 19.6%, an increase of 12% in real terms, and its turnover increased from 364 million 400 thousand euros in 2017 to 408 million 200 thousand euros in the same period. The growth of direct channel revenue was 15.5%. The three big markets in North America, Asia Pacific and Japan increased by 27%, 23.6% and 22.9% respectively.
Balenciaga is the fastest growing brand with better performance than Gucci.
After stripping the Stella McCartney, the brand created by the Spanish designer is expected to become the brand of the French group based on high expectations. Under the guidance of the net red designer Demna Gvasalia, the brand quickly created a new style of "tide brand" style to cater to the current luxury industry with the help of social media and young users.
In 2018, the French group formally established the first year of the group. In the first quarter performance disclosure, the group has separated the Puma SE Puma business.
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