Semir Launched The Business Model Of "Platform Entrepreneurship And Partnership", So As To "Cultivate New Brands And Incubate New Industries".

Just a few minutes ago, Semir group's first partnership brand "Ma card le" partner held a meeting, revealed that the brand in 2017 to achieve terminal sales of 252 million yuan.

In fact, as early as 2015, when the state vigorously promoted the "mass entrepreneurship and innovation", Semir launched the "venture partner system", allowing employees with passion and dreams to start their own businesses on Semir's platform and do "CEO of their own businesses".

At that time, Wu Shumin, who had been in senmarang's 11 years and 30 years old, introduced the business plan of the new brand "Marca" venture, which eventually attracted 91 ginseng investment, with a total investment of 15 million 500 thousand yuan.

By the end of last year, the total number of shops has reached 306, making it profitable.

Facing the rapid upgrading of traditional consumption patterns and the rapid rise of emerging consumer groups, Semir has insisted on "entrepreneurial innovation" as an important means to promote the pformation and upgrading of enterprises, and has launched a pioneering mode of "platform entrepreneurship and partnership" creatively, which is an important way to "cultivate new brands and incubate new industries".

This not only accelerated the fission of the business sector, but also effectively promoted the overall performance of the group.

As a Semir of physical industry, the advent of e-commerce has had a huge impact on the real industry in the rapid development of society and business pformation.

In the face of the impact of the electricity supplier, Semir is also in the

Transmutation of self pformation has made Semir five new plan.

New store: upgrading the terminal image.

With the change of the inherent style, Semir has adopted a concise and lively design style in the terminal image, and added the concept of new retail design.

New efficiency: speed up the new cycle of products.

Speed is the most striking feature of fast fashion. To achieve rapid product update speed, it is inseparable from supply chain protection, which is one of Semir's strengths.

New product: continuously enrich product line.

Semir has the foundation to build China first

The brand is still in the abundance of products. The richness mentioned here is not only a product variety, but also a complete product line.

New marketing: brand new "fans economy" marketing.

From Lee Min Ho's "love of time", Lee Min Ho's "warm heart" to Kim Su Hyon's "meeting Zhengzhou", Ouyang Nana "one day store manager" and then to super fans Festival, Semir has been exploring and innovating marketing activities to depict more accurate audience portrait.

New channel: force channel pformation.

With the development trend of domestic consumption upgrading and shopping centres, Semir brand is making great efforts to change all channels, especially on shopping mall channels.

Meanwhile, Semir carried the five new plan in March this year, and Semir announced that it had reached a long-term goal with the THE CHILDREN 'S PLACE, the most professional children's wear brand in North America.

In cooperation, Semir will develop and operate THE CHILDREN 'S PLACE business in Greater China through direct channels including direct retailers, retailers and e-commerce.