What Pattern Did Antarctica Become?

One

Formerly known as the Antarctic, it was founded in 1998.

It was still one.

Brand.

Nevertheless, Zhang Yuxiang scored 3 million in the creation of the South Pole.

One hundred million sales in 4 months.

In the following ten years, the Antarctic people have signed Ge You, Xu Fan, Andy Lau, Anita Yuen, Hai Qing and other star celebrities, and hit huge advertising expenses in the mainstream media such as CCTV.

Six years later, the crisis emerged.

In 2004, although the sales and sales of polar underwear in China were still at the top of the list, they fell into the problems of single product system, aging style, chaotic price and inefficient supply chain.

In the joy of the whole nation in the Olympic Games, singing the year when Beijing welcomes you, in 2008, the South Pole cut off the proprietary links of the production and sale terminals, and sold all the factories that had been struggling for more than 10 years.

The South Pole changed into an Antarctic electricity supplier.

In other words, the south pole has become a business model that does not produce itself and focuses on brand building.

From 2012 to 2015, the south pole set up a branch of the United States, craftsmen's heart, South future, pouch and other subsidiary companies, providing value-added services for Antarctic electricity providers, and the South Pole pformed into an electric service oriented enterprise thoroughly.

Two

What patterns did Antarctica become? There are three ways.

The industrial chain of the Antarctic electricity supplier after the pformation covers the whole industry from brand operation, production design, data analysis, technology software, retail service, financial services and so on.

According to the industry, although the overall framework of Antarctic electricity supplier is still around the garment industry, it is in a more open industrial form.

The Antarctic did not work hard on product optimization, nor did they simply expand the category of thermal underwear. Instead, they adopted the ecological mode to cut the heavy capital: production and the self sale of the sales side.

It will serve its own capabilities, service into a sub company, sub module, and then according to the industry characteristics and clothing design to the final sales of the entire link of the depth of capabilities, the integration of such as one station, pouch finance, the United States, visual design and other services needed by the current apparel industry.

Antarctic electricity supplier is no longer a clothing brand, but a variety of integrated services collection.

According to the world clothing shoes and hat net, in June 2016, Antarctica sold 593 million 750 thousand yuan in cash to acquire the shares of Cartelo Crocodile Pte Ltd95%, the parent of the Cartier crocodile brand.

In July 2016, Antarctic electricity supplier signed a cooperation agreement with Korea Companies's MUNMU Inc., the Pony with its famous beauty make-up.

Immediately after that, the Antarctic electricity supplier acquired the Internet of the times.

The acquisition of Antarctica's electric business shows ecological ambitions.

The acquisition of cartel crocodile is not only a brand name, but a supplement to the Antarctic electricity supplier and a brand awareness on the sales side, which will enhance the brand influence of Antarctica through more influential brands.

The purpose of cooperation with MUNMU Inc is more direct. It directly and exclusively owns all the rights and interests of MUNMU Inc.'s all network red, artists in China, such as publicity, promotion, broking, business cooperation, brand building, personal brand retail and so on, and exclusively manages all the commercial activities of the Asian beauty queen PONY in China (including Hong Kong, Macao and Taiwan), including, but not limited to, fans' economic realisation, advertising endorsement, business activities, entertainment brokers, etc.

The acquisition era interconnection is a supplement to mobile marketing and advertising.

This is similar to Wanda's light assets pformation. It is an upgrading idea of the Antarctic in the process of traditional industry pformation.

First, we should quickly cut into the strategic level of operation centered on the "brand authorization" mode, and then purchase cooperation, build the ecosystem, expand the ecology and influence.

In short, we turn ourselves into an iterative and reproducible service capability, and create a number of three party services that are pformed through their own experience, such as data services, technology services, visual design services, and brand operation services.

Since September 2014, Antarctic electricity providers have begun to link the supply chain platform, centring suppliers, distributors, service providers and brand players to a system, establishing a unified ERP system, helping dealers find goods through the platform, helping suppliers sell goods, helping service providers find suppliers and distributors that need services, and helping brands and high-quality suppliers to dock.

At the same time, the Antarctic electricity supplier park has established a unified condominium account with relatively pparent financial information, which can help solve the risk of excessive receivables and bad debts.

In the park mode, dealers do not undertake the risk of inventory, and the unified delivery of the park will greatly reduce the dealer's operating costs.

Insiders say that connecting the three core businesses of Antarctica is a typical play of "retail + industrial ecological chain", which must be operated by platform operation and easy to produce large companies.

Three

What kind of model is antarctic electricity supplier? Maybe you have your own understanding.

But I think there must be a lot of bias.

Zhang Yuxiang, the chairman of the south pole, once said: Ali makes the infrastructure of the electricity supplier, the Antarctic electricity supplier makes supporting facilities, and Ali makes blood vessels, and they create capillaries.

At present, the business model of Antarctic electricity supplier is reliable, and its financial results are excellent.

But there are still worries that the Antarctic electricity supplier's abandonment of physical stores and modes is contrary to the trend of the new retail era advocated by the times.

But then, how beautiful is it to live in the name of new retail?

More interesting reports, please pay attention to the world clothing shoes and hats net.