Why Does Tmall International Do Online Business?

It's been fifth years.

According to the world clothing shoes and hats net,

The hottest time

High profile launched Tmall international.

It was born with the golden key of "the first year of global online shopping", and it soon assumed the heavy responsibility of "buying and selling globally".

But in the next two or three years, the industry's regulatory policy was on the rise and downs, and Tmall International's blundering still held the top spot in the market.

However, the first is not as stable as other Amoy businesses. Jingdong's global purchase and NetEase koala are catching up.

Finally, at the time when Alibaba took the "eight main forces" to join in the new retail business, Tmall international, which was independent from Tmall, opened its first offline store in Hangzhou.

In April 20th, Tmall international West Lake Yintai store officially opened, and its selection and display were self operated.

This area of 300 square meters of Tmall international line stores occupy the right place.

Hangzhou is the headquarters of Alibaba and the first comprehensive cross-border e-commerce pilot area approved by the State Council (hereinafter referred to as the Hangzhou comprehensive trial area).

In this area where regulatory policy matters are too heavy, a slight tax rate can spread to the rise and fall of the whole industry.

When interviewed by the media, Ali, apart from the PM Roy of the store, also added a senior expert on Tmall international government affairs to give special answers to the regulatory issues.

In fact, the Hangzhou comprehensive test area not only has deep cooperation with the local Tmall international and NetEase koala, but also opens the door to the external business tycoons.

In April 17th, the US electricity supplier company eBay signed a strategic cooperation agreement with the Hangzhou comprehensive test area, but the main purpose was to do cross-border e-commerce export business.

When eBay entered China, it lost to Alibaba. Ma Yun used Taobao to take away eBay's C2C business in China.

In addition, Yintai Ben is a solid ally of Ali's stake. It represents an important position in the new retail territory of Ali.

Tmall international users have been predominantly women between the age of 25-35, most of them have been abroad. They have been shopping on the platform of Tmall international before and after getting married and having children. This is also a common feature of most cross border retail e-commerce platforms.

At the beginning of Tmall international, Japanese flower diaper has become an index product of cross-border electricity supplier industry.

West Lake Yintai line store's current products are also closely related to this: beauty, mother and baby, personal care, food and health care products.

It must be noted that due to policy factors, the store is a cross border exhibition shop with limited experience and display.

All cross border goods on the container are borrowed from bonded warehouses, and all goods in the store must not be sold directly.

That is to say, unlike the airport duty free shops, consumers can only visit, buy and take away when they shop.

However, due to the fact that most of the products of the Tmall international store are all unified specifications of the packaging specifications and models, the users can not only touch the packaging of the goods, but also have no essential difference from the online products.

You can't open a packet of snacks to try it, and you can't take it out and try it out.

It's like moving the editor's recommendation to the line.

The customer picks up a cross border product without any Chinese instructions on the package, and through the self-service inquiry screen scanning across the store, you can see the Chinese details page on the screen.

In the initial phase of the test, Tmall international decided to display the PGC recommendation on the product details page of the query screen, rather than the user evaluation of UGC.

The shop is also equipped with well-trained professional shop assistants, who are responsible for promoting customers.

At the purchase stage, users still have to complete the shopping cart and checkout payment by hand panning, and then wait for the express delivery according to the distance.

The process of cross border commodity supervision does not change because of the opening of Tmall international, but the function of experience display.

In addition, the electronic price tag, the inquiry screen and the unmanned prototype are closer to the new retailing - displaying the data and collecting data generated by the user's purchase behavior.

In addition, the similarity of Tmall international line store with box Ma Sheng Sheng, word of mouth, Tmall shop and other formats is very small.

For example, other new retail formats often say "front positions", Tmall international line stores can not assume this function from the roots, cross-border bonded warehouses still need approval and strict supervision.

For Luo Shuang, Tmall international now has tens of billions of dishes. The offline store is only a supplement to online business. She will not specify the number of cities that will expand to the number of stores in the year, and is more willing to measure the flow of stores and the amount of users pferred to online through offline experience.

"Tmall international is mainly engaged in online business."

Luo Shuang concluded.

Under the current regulatory policy which does not allow retail outlets to be sold, Tmall International's offline stores are more like the new retail technology training ground.

More interesting reports, please pay attention to the world clothing shoes and hats net.