The Secret Of Vitoria Is Alleged To Be Contrary To The Demands Of The Times.

The situation is extremely low.

First brand Victoria 's Secret

(hereinafter referred to as "Wei") not only encountered business struggles, but also lasted 22 years for its underwear show marketing activities.

British online data research and consulting company YouGov Plc (YOU.L) concerns

The index YouGov BrandIndex released on Thursday reported that under the global #MeToo #MeToo campaign, 18-49 year old women both declined their attention and two important indicators, and considered that the underwear show with a new low rating in 2017 should be considered to be suspended.

According to the world clothing and shoe net, in 2017, the ratings of the CBS show were only 1.5, down 30% from 2.1 in 2016 and less than 5 million.

Despite the analysis, the decline in TV ratings of the secret fashion show is related to the development of the Internet and social media, but another key indicator, sales data, will not be falsehood.

As of the 2017 fiscal year of February 3, 2018, the sale of the same brand stores fell by 8%, of which the main source of revenue was $7 billion 387 million 200 thousand in North America, down 5.1% in 2016 and $7 billion 781 million 100 thousand in 2016.

YouGov's latest data show that the current strategy of Wei is not compatible with the current #MeToo movement.

A survey by British companies shows that 52% of American women believe that if women are in power, the world will be better; 3/4's American women do not think they get the same treatment as men at work.

YouGov's latest survey shows that the attention rating of the Department has dropped from 31 points in 2016 to 23 points in recent years, or 26%, while the consumption group (penetration) score has dropped to the lowest level since 2013, from 28% peak in 2016 to 17%. The consumer satisfaction score is also a new low in 5 years, falling from 42 to 5 in 2016.

The only positive statistic is that the number of people who think that they can be proud of the work is more than the embarrassing number.

In addition to these bad data, the interior of the "angel" has begun to divide.

Model Karlie Kloss believes that even in the age of #MeToo, the underwear show is also of great significance. Women have their own sexual rights and are free to control. It is a symbol of women's real strength, and the show is like a holiday. Everyone can become a better person.

Another "angel" Adriana Lima at the end of last year, shortly after the end of the secret show, issued a instagram complaint expressing the dissatisfaction with being asked to shoot sexy video and said she would never shoot anything without clothes.

At the same time, the Brazil model laments that it can no longer live in such a shallow world, "this is unfair."

In order to open up the Chinese market, Wei moved the lingerie show in 2017 to Shanghai, China. However, a series of guests' disturbances and the fall time of Chinese model Xi Meng Yao on the T platform made the "lace" completely cover up the spread of the lingerie show itself, especially in the brand's most important North American and British markets. The media attention was almost entirely placed on the news that the net model Gigi Hadid Gigi Hadid and the pop star Kate Perry Katie Perry failed to make the trip.

Ted Marzilli, chief executive of YouGov BrandIndex, said that the movement of #MeToo and the UP movement of the times have increased one of the conditions for consumer decision making.

The Harvey Weinstein Harvey Weinstein, a well-known producer of Hollywood, detonated the #MeToo women's courage to stand up to expose sexual harassment cases in the world. It is one of the most remarkable events in the world in the past few months. "Time" not only issued the 2017 annual figures to all the "break the silence" of resisting sexual harassment, but also released the "Dear Sisters" open letter and UP campaign in January 1st this year.

Ted Marzilli believes that although politics and fashion trends may seem irrelevant, in a highly politicized world, the two will intertwined. Considering the current situation, it is not hard to imagine that some consumers will re-examine their wardrobe and patronize brand values.

"I bet that PINK, which is a young vice card for younger audiences, will continue the downward trend of Matt," said Matt Wilson Wilson, chief executive officer of the market strategy company and chief operating concept.

His judgement is based on the fact that young consumers are more concerned about brand value orientation.

Matt Wilson's comments echoed the latest achievements of L Brands Inc. (NYSE:LB), and other peer analysts in the market.

When the March sales figures were released in the middle of the month, L Brands Inc. said that the sale of the same store in the same store decreased by 3% on the same month. Therefore, it is necessary to continue to carry out additional promotional activities to stimulate passenger flow, which also led to a sharp decline in commodity profit margin compared with the same period last year.

During the period, the beauty business of Wei MI has been growing steadily, and the underwear has also been slightly increased. Only the long term growth engine PINK's brand continued its decline in recent months, which played a counterbalance role.

Group interpretation is mainly due to the fact that PINK is moving out of the swimsuit category along with the main line. It also emphasizes that the brand's underwear sales in the same store are growing steadily, and the key products of home clothes have also been improved.

Jefferies Group LLC analyst Jack Frey Randal Konik at the end of March, according to the PINK brand and Body by Victoria Victoria product line discount tracking, released a research report that the sales of PINK brands close to 40% have been on the brink of collapse, while the core business of the company continues to be under pressure, and the strategy of relying on the promotion of L L is relying on its pricing power to form a serious risk to the company.

After a 4.39% drop in share prices on Friday, L Brands Inc. has plunged 42.61% this year, much less than the 1% decline in the S & P 500, while the Dow Jones Industrial Average fell 1.45%.

On Friday, the shares closed at a minimum of $34.20, the lowest in nearly 8 years since August 2011, a sharp fall of about 2/3 compared to a record high of $101.11 in November 2015.

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