The Truth Of Liu Qiangdong And Ma Yun'S Mutual Tearing

After Liu Qiangdong set a small target, many businessmen who wanted to open convenience stores responded. Data showed that as of March this year, Jingdong convenience stores opened 1000 new stores to 1200 each week, and received 50000 applications a day.

Liu Qiangdong is too ambitious.

According to the world clothing and shoe net, in April 12th, Liu Qiangdong put forward a "small retail business" at the 2018 China Internet + digital economic summit.

There are 1000 stores open every day, and there is a Jingdong convenience store every 300~500 meters.

Ma Yun put forward "new retail", and Liu Qiangdong put forward the idea of "no one retailing". In the current situation, the new offline retail war started from convenience stores and gradually penetrated into every field. It seems that the online shopping social channel was occupied and blocked the sellers.

Some people say that Liu Qiangdong is too ambitious. Do you want to peel the skin of the industry and earn everyone's money?

Liu Qiangdong responded: No, we want not to make money, but to work together with countless partners. We should work together to supply chain with efficiency and efficiency, not to any partners, not to customers, nor to customers.

Business is not a game of interests between partners, nor is it a conflict of interest.

Instead, we integrate all supply chains together. The supply chain is bigger and the efficiency is better. The supply chain is the most obvious industry in the world, so the supply chain must have scale.

After Liu Qiangdong set a small target, many businessmen who wanted to open convenience stores responded. Data showed that as of March this year, Jingdong convenience stores opened 1000 new stores to 1200 each week, and received 50000 applications a day.

Among them, there are countless migrant workers who want to return to their small town in such a way and return to their hometown on the basis of making money to support their families.

Liu Qiangdong guarantee: Jingdong brand, Jingdong products, there is no fake, quality assurance, Jingdong precise supply chain, and Jingdong finance to provide him with loans, he only need to spend a small amount of money to find a face with a flow of people can open a convenience store, probably monthly income can be more than 8000 yuan.

What is the value of the supply chain?

In addition to the shops you have just mentioned, there are various formats that can be applied. For example, if you open a barber shop, you need shampoo, hair conditioner, you buy it, you buy Procter and gamble, P & G will definitely ignore you. There are four or five layers between them. Jingdong can give you energy. This is more simple. This is the idea of "direct sale" when Jingdong first started. It can get goods from the supply chain directly, to the convenience store, the quality of goods is guaranteed, and the supply chain is fast.

But the Jingdong's convenience store needs to be endorsed by Jingdong's reputation. How much does it cost to endorse Jingdong's reputation? The previous media reports need to pay a maximum of thirty thousand yuan of quality insurance, and according to the latest customer service, the relevant license is complete, as long as five thousand to twenty thousand, you can hang the face of Jingdong and become a convenience store.

Jingdong has become the weight of these stores to gain consumer trust, but Jingdong's control of these Jingdong convenience stores is approaching zero.

In terms of the most important source of goods, the Jingdong treasurer has limited category and few brands. In order to meet the daily operation needs of convenience stores, Jingdong allows stores to store goods from other channels, which is the most taboo thing for chain convenience stores.

Apart from selling fake products, Jingdong has little control over small shops, and even has no requirement for decoration.

By contrast, the larger body of Ali is right.

The investment in campus stores is huge. In April 9th, the first Tmall campus store opened in the country. From facade to decoration, it was renovated for more than a month.

It is understood that under the blessing of Tmall, Jiahe supermarket's passenger group has increased by 20%. Many of the goods that were not previously appeared in supermarkets, such as "three squirrels, a hundred grass flavors" and other net red foods, as well as some intelligent interactive products.

Chen Junru, owner of Tmall campus store Jiahe supermarket, has set the target of 15 million this year to exceed the highest historical value.

Last year's sales exceeded 15 million, and this year's goal is 30 million! How can you feel that there is an Ali struggling to catch up with our feet? Why do you think it's a good idea to open such a physical service store? No worse than Tmall, Jingdong! Of course, this is nothing. We are providing fine service providers for your store.

"Cats and dogs" war from online to offline.

According to the data released by the Ministry of education in 2017, nearly 27 million of university students in China.

In addition, according to the survey conducted by Mark's data company, college students spend 1243 yuan per month, including snacks and daily necessities.

The number of users is huge, and the number of convenience stores and supermarkets is far from saturated. This makes the market a new blue ocean for new retailers.

This is a huge traffic entrance. The convenience store is both an opportunity and a challenge. Under the plagued by the high cost of passenger online and the gradual loss of traffic dividends, Ali and Jingdong have already scramble for offline positions.

The core radiant radius of the convenience store is 500 meters around, and it can reach 35 minutes on foot. This is a business form which is extremely particular about urban penetration.

When a convenience store brand is sufficiently high in a certain city, it will create a competitive barrier.

The bigger the convenience store is, the more obvious the cost advantage will be.

The convenience store is a very sexy format. "It's more like an iceberg. All the difficulties you see can be seen outside, but there are more things under the ice that you can't see."

Those conceptualized things require you to dig deeper into the pores and understand the details of the devil.

Logistics, distribution, warehousing and docking of human resources, management, small shopkeepers' wishes, speed and pace of promotion, and so on, every link faces challenges.

More interesting reports, please pay attention to the world clothing shoes and hats net.