Amazon Is Studying Southeast Asia'S Electricity Supplier Market, Or Will Stir Up Waves In The Market.

According to the world clothing shoes and hats net, in Southeast Asia market , Amazon and Alibaba The anticipated meeting has been postponed, which has led to speculation that Amazon is unable to plan and succeed in Southeast Asia because of its lack of talent and resources.

Reporters believe that such speculation is wrong. Amazon is actively recruiting in Southeast Asia and has been active in cloud services and procurement.

Why is Amazon not worried?

At the moment, we can only say that Amazon is conducting market research very carefully, and once it decides to enter, it will stir up a "rough sea" in the market. Reporters believe that there are three reasonable reasons why Amazon has not yet started its operation: market research is still in progress, obstacles to laws and regulations still need to be overcome, and the timing is still not yet ripe.

The last reason for timing is easy to understand. Although Lazada and other pioneers have made a lot of efforts, in most markets, sales of electricity providers are still less than 2% of the total retail sales. And Shopee entered Indonesia last year and got the first achievement in GMV in a few months. This also indicates that if you have the same strong economic strength as Amazon, you may still have a good chance to be a market successor.

Shopee showed us the possibility.

So why do we need to worry?

A born international company

Once Amazon decides to enter the Southeast Asian market, Amazon has a key advantage over rival Alibaba.

As a company, Amazon is more internationalized in its working language, talents and culture.

In almost every market that Amazon enters, it can find talent from the area from the existing team. They master English and local language, both in the Amazon culture and local culture, and they can cope with and display their talents freely.

Even if Amason can't find the right people inside, it can easily recruit. In the Middle East, India, Mexico and Brazil, many highly educated young professionals are very adaptable to British and American culture.

Once they start working, from strategy to supply chain to finance and finance, all these support systems they face are in English.

Amazon's branch in Mexico

In contrast, Ali, which is built on the Chinese business ecosystem, is essentially based on the Chinese context. It is difficult to find some talents in the interior who can master small languages (such as India, Arabic, etc.) and are very familiar with Chinese culture and local culture.

And finding Indians and Saudi people who master Chinese and communicate seamlessly with all kinds of people inside the team are more difficult.

When Ali bought Lazada, many people speculated that Ali might make rapid adjustments to management to replace Western Europe's leadership.

This will happen sooner or later, but not for a long time. The reporter thinks that one of the key questions is who should be replaced?

Alibaba does not have many talents who are proficient in international business. Lotte CEO's famous English language (Englishnisation) policy, turning English into the working language of the company, is also intended to solve similar problems.

The situation in India and the Middle East

Reporters believe that the lack of such an international talent is an important reason for the global growth of Alibaba, which is usually caused by other factors.

In India, Ali has tried many times to enter the market, and the latest is through PayTM Mall. But we can hardly use "two words" to describe any of them. At the same time, Amazon is catching up and may beat Flipkart. As a latecomer, the experience of beating the local leader in one fell swoop may be another reason why Amazon spent a long time in Southeast Asia and delayed entering the market.

"I have enough localization."

In the Middle East, Amazon bought Souq.com at a low price and quickly replaced and strengthened the core team after black Friday, making them dominant in the competition with AlabbarFamily's Noon.com and China's JollyChic.

In contrast, Alibaba acquired Lazada for two years...

Avoid the recurrence of the Chinese market failure again

You might ask, for Amazon, it's not hard to find English speaking Chinese talent. Why did Amazon lose to China in the first place in China? Because it was one of the earliest moves, and it was an early attempt to enter a large foreign market in a completely different culture, user preference and competition pattern.

According to a number of friends who worked in Amazon China during this period, founder Bezos always used to insist on doing things in the first place, while Ali and other local competitors were more flexible and could win more quickly. As a long-term target oriented company, Amazon soon fell behind and it was difficult to catch up with its competitors.

This competition not only made Amazon lose China's huge market, but also made Ali grow into an international competitor for Amazon.

As the reporter said before. Although other markets may not appear to be global giants like before, smart people like Bezos should not let this happen again.

This is one reason why Amazon has a strong initiative and initiative in India and the Middle East.

No Alibaba.

However, smart companies like Alibaba do not see problems sitting idly by, but do their best to solve them. Although Ma was reluctant to hire graduates from business schools long ago, Ali has established the Alibaba Global Leadership Academy and has been recruiting MBA.

Letting Peng Lei take charge of Lazada is another important move for Ali based on the global market. Reporters also mentioned that only Peng Lei such heavyweight figures can promote the development of things, and reporters want to add that only she can mobilize enough internal resources (essentially Lazada is a business department of ALI), to promote the process.

More and more people will graduate from the Alibaba Global Leadership Academy, and more and more MBA will be influenced by the culture of Ali.

It is not easy to adjust all aspects of culture and establish a truly internationalized company, and may fail, but Ali is moving on.

In Ali's history, there are many things that are very challenging, and the chances of success are very low. But Ali has managed to overcome these difficulties, and these experiences have also made Ali grow into herself today. In the case of internationalization, Alibaba has no reason nor need to cancel its previous experience.

He has overcome all kinds of challenges and made him his own future. Maybe Amazon will buy Shopee? But based on Amazon's previous record, it may seek to buy at a low price.

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