Hasen Shares Fell Sharply, Getting Financial Reward Is Good?

Hasen, China's Limited by Share Ltd (hereinafter referred to as "Hasen shares"), a listed Chinese high-end footwear company, announced that it had received a financial reward of 4 million 780 thousand yuan in April 28th from the Investment Bureau of Huaqiao Economic Development Zone in Kunshan in May 3rd.

It is based on the investment agreement signed by the company and the administrative committee of Huaqiao Economic Development Zone, Kunshan, Jiangsu.

Public information shows that Hasen's stock was established by the overall restructuring of Hasen business in 2011.

The public offering was initiated by Hasen, all the shareholders of Commerce and trade, namely, Zhenxing international, Hongkong Xinrong investment, Kunshan Zhenshi investment, AMAZING, GRANADILLA, Kunshan Huaxia investment, Kunshan Jia De investment, Kunshan Tan Burton investment and so on.

The proportion of Hasen's shares is concentrated, and the actual controller and the concerted action before the issue are indirectly holding 86.36% stake.

Zhenxing international is the controlling shareholder of the company, holding 148 million 360 thousand shares, accounting for 91.02%.

HARRISONSHOESINT 'LCO., LTD (BVI) holds 100% stake in Zhenxing international, and Chen Yuzhen, Wu Zhenfang, Chen Yurong, Chen Yufang and Chen Yuxing are the main members of the Chen family and the joint action Chen Fangde, who collectively owns the HARRISON (BVI) 92.86% stake as the actual controller of the company.

In 2017, Hasen shares realized business income of 1 billion 497 million yuan, a year-on-year decrease of 11.03%, and net profit attributable to the owners of the parent company was 18 million 171 thousand and 400 yuan, a decrease of 77.42% over the same period last year.

The gross profit margin of the company's main business increased by 1.42 percentage points over the previous year, reaching 51.97%.

Hasen shares explained that the main reasons for the decline in the company's performance during the reporting period were:

(1) the impact of main business. The domestic sales of the company are affected by the stores that adjust and close some of the poor performance prospects, resulting in a 159 reduction in the number of stores and a decrease in domestic sales performance. The export business is affected by the increase in manufacturing costs and the pfer of foreign orders from customers to Southeast Asia and Central America in a low cost. The export orders of this company have been greatly reduced, resulting in the loss of export business.

In the current period, due to the reduction of export business and the adjustment of domestic sales, the company has laid off 19 million 960 thousand yuan, including 12 million 410 thousand yuan in export business and 7 million 550 thousand yuan in domestic sales.

(two) the impact of non operating profit and loss. The impact of non recurring gains and losses on net profit increased by about 1 million 840 thousand yuan over the same period last year, mainly due to the fact that the government subsidy was 8 million 160 thousand yuan, which was reduced by 24 million 330 thousand yuan over the same period last year. The current authorized financial gain was 9 million 590 thousand yuan, an increase of 8 million 460 thousand yuan over the same period of last year. During the current period, 70% of the shares of Shanghai disposed of the company were invested to achieve 15 million 220 thousand yuan of investment income.

Hasen shares carry out multi brand strategy and own private brands such as Hasen and Cardenal to represent Roberta, AS, Pikoninos and other international brands.

Through long-term brand operation, each brand has a higher brand awareness and reputation, and forms a unique brand style, covering the middle and high-end footwear market segments.

During the reporting period, the company did well in the core brand Hasen, Cardenal and Roberta operation. By vigorously developing the operation of Pikoninos and other brands, enhancing the overall brand strength of the company, and exploring the shopping center business through the establishment of Cardenal brand life hall, as of December 31, 2017, Hasen shares 1697 entities.

Hasen shares the main brand "Hasen" positioning high-end leather shoes market, efforts to embody women's simplicity.

Elegant, has been awarded the "China real leather shoes king" and "China leather shoes leader" by the China Leather Association.

International brand ROBERTA creates high-end boutique women

The material is well decorated and the production process is complex.

The company has ROBERTA brand in mainland China, and has accumulated rich experience in product R & D and design. Besides, the company has been acting as a famous brand AS in Taiwan, which has a high market share in Taiwan.

The main brand of Hasen's shares, "Hasen", is positioned in the middle and high grade women's leather shoes market, strives to embody women's simplicity, fashion and elegance.

The international brand ROBERTA creates high-end high-end women leather shoes, with exquisite decorative materials and complex production processes.

The company has ROBERTA brand in mainland China, and has accumulated rich experience in product R & D and design.

In addition, the company has been acting as a famous brand AS in Taiwan, which has a very high level in Taiwan.

Occupancy rate.

Hasen, chairman of the board of directors of Chen Yuzhen, is vice chairman of the Council of China Leather Association and deputy director of Guangdong Leather Industry Association. He is also awarded "honorary citizen of Kunshan".

He was general manager of Taiwan Zhenmeng Xingye Limited by Share Ltd, deputy general manager and director of Limited by Share Ltd, and vice chairman, chairman and general manager of Shenzhen Zhenxing shoes industry Co., Ltd., chairman of Zhenxing shoe industry Co., Ltd.

He is the executive director of Shenzhen Zhenxing shoe industry Co., Ltd., and executive director and general manager of Kunshan Zhenxing shoe industry Co., Ltd.