Kinoshita Hyoho, Editor In Chief Of POPEYE, Will Join UNIQLO In Charge Of Brand And Marketing.

Ryui Masa, founder and President of fast retailing group of UNIQLO parent company, said it is necessary for UNIQLO to develop into a global brand.

takahiro kinoshita

In addition to attracting creative talents, UNIQLO's goal of cutting corners has been extended to the media.

In May 1st, UNIQLO's parent company announced a new trend of personnel: Kinoshita Hyoho, editor in chief of POPEYE, Japan's fashion menswear monthly, will join its core brand, UNIQLO, in charge of brand and marketing.

Although there is no information about Kinoshita Hyoho's specific position yet, according to the Japanese edition of the women's wear daily, the related work is still related to "editing".

Kinoshita Hyoho will be responsible for designing and planning all the contents related to UNIQLO's brand image and product publicity.

For this reason, Liu Jing Zheng, founder and President of fast marketing group, explains that "in order to make UNIQLO become a truly global brand, the ability of information editing is becoming more and more important.

I hope Kinoshita Hyoho can bring a brand new look to his brand with his expertise.

Kinoshita Hyoho is a senior media person.

At the age of 29, he joined Magazine House, a magazine group with fashion magazines such as POPEYE, Casa BRUTUS and Ginza. She worked in Casa BRUTUS for many years, and became editor in chief of POPEYE since 2012.

According to the Japan Magazine Association, the sales volume of POPEYE has increased from 70 thousand copies per quarter to nearly 120 thousand copies per quarter.

It can be seen that he can help more or less produce UNIQLO.

People, including overseas fashion lovers, have powerful information.

This is an urgent need for UNIQLO, which has always wanted to get rid of the basic impression and take the fashion line to attract more consumers.

Magazine "POPEYE"

The switch to UNIQLO could be a turning point for career development, because in January 2018, Magazine carried out a large-scale personnel change. Among them, what most Japanese media attention was was that he moved from the editor in chief of POPEYE to the general affairs department.

Although there were no related reasons for the pfer of personnel at that time, there was a saying that wood's resolute refusal to digitize the magazine and the decline in magazine sales since 2017 had more or less affected his career development in Magazine House.

Now, Kinoshita Hyoho, who is just over 50 years old, will start his brand promotion from UNIQLO.

Propaganda work.

Judging from the statement, he himself is full of confidence in this attempt to comment on the Japanese media commentary as "the pformation of atypical media people".

takahiro kinoshita

"When I was working in POPEYE, I made a special documentary on the street, when I noticed that young people often wear uniforms. I want to see what charm the brand can make young people so fascinated, so I decided to join UNIQLO," Kinoshita Hyoho said. "UNIQLO already has a strong Japanese side, and what I have to do is continue to show the good looks of UNIQLO to consumers, whether in the local market or overseas.

"