UNIQLO Or "Semi Custom" Service To The World

Japan

Tycoon

(Uniqlo) Tadashi Yanai, chairman of Fast Retailing, chairman of the parent company, has always said that his goal is to make UNIQLO the world's number one.

Brand.

According to the world clothing and shoe net, recently, Ryui Masa revealed that the Xun group will launch a new electricity supplier strategy. It hopes to realize doubling growth of global online sales of UNIQLO in the next two years, and increase the sales to 20%.

The specific strategic content includes the strengthening of product lines, such as the introduction of products sold on line only.

"We are updating online shopping websites, as well as global systems and distribution channels."

UNIQLO's online sales in fiscal year 2017 amounted to 140 billion yen, accounting for 9% of total annual sales.

This amount is far less than that of other competitors, such as Spain's Inditex fast fashion brand Zara's online sales of about 330 billion yen, 2.5 times that of UNIQLO.

If UNIQLO's online sales can rise to 20%, its online sales will grow to 300 billion yen.

In addition, UNIQLO will extend the semi custom service currently launched in Japan to the whole world.

This service is for customers to go to the store and measure the body data by the salesperson, and then make shirts and suits according to the data. UNIQLO also provides the online ordering function for the service - users can submit relevant dimension data directly.

The management of fast Marketing Group believes that the entity store is a major advantage of the company against the fast-growing e-commerce brand, such as the US electricity supplier giant Amazon and Japanese fashion Zozotown.

The existence of physical stores enables brands to provide online ordering, store taking, retreating, and exchanging convenient services.

Currently, UNIQLO has provided online ordering and offline pick up services in Japan, the European Union and China.

Ryui Masa said that the current industry has reached a critical point, "the boundary between reality and virtual world will disappear."

Ryui Masa pointed out that higher online sales are the core of maintaining competitiveness, and physical stores play an important role in consolidating competitiveness.

In the future, UNIQLO will speed up the integration of online and offline channels and speed up additional stores outside Japan, especially in the Asian market.

The brand plan opens 20 stores in Europe in the current fiscal year, 40 in Southeast Asia, and 100 in the Greater China market.

Xun group predicts that by the end of the current fiscal year August 2018, driven by the overseas market of UNIQLO, the annual sales volume is expected to exceed 2 trillion yen for the first time.

At present, the Group operates 2000 stores in 19 countries and regions.

As of the first half of February this year, the total number and sales of UNIQLO overseas stores surpassed the local market.

As of February 28th, the first half of fiscal year 2018, UNIQLO:

Sales in Japan's domestic market increased by 8.5% to 493 billion 600 million yen over the same period, with online sales rising 31.6% over the same period last year, accounting for 7.5% of total sales.

Overseas market sales increased by 29.2% to 507 billion 400 million yen compared with the same period last year.

"We are developing all over the world, including important cities stationed in Europe, so our overseas business is growing at full speed," Ryui Masa said.

In September 2017, UNIQLO opened its first store in Spain and opened second stores in November.

In January this year, Xun Marketing Group announced that it plans to open its first Nordic store in Sweden this autumn.

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