The Net Profit Of 2017 Is Down 46.25%. The Result Of M & A Cross-Border Is Not Obvious.

In April 27th, VIP bird Limited by Share Ltd (hereinafter referred to as "noble bird", stock code: 603555) issued the 2017 annual report.

During the reporting period, the company achieved operating income of 3 billion 252 million yuan, an increase of 42.70% over the same period, apparel home textiles

The average operating revenue growth rate was 19.63%; the net profit attributable to shareholders of listed companies was 157 million yuan, down 46.25% from the same period last year.

The average net profit growth rate of home textile industry is 11.40%.

In terms of brand, sales of single noble bird brand accounted for 55.61% of the main business income of the birds, which accounted for 27.62% less than that of last year. The sales revenue of multi brand agents such as Nike, Adidas and Lining was 1 billion 250 million yuan, which accounted for 38.72% of the main business income.

In terms of channel, last year's main revenue was the wholesale income of the brand of the brand, and the online sales revenue of the whole year's brand name shoe library was 400 million yuan, which accounted for 12.42% of the main business income, an increase of 7.63% over the previous year.

In the sales market, the annual income of the birds and birds combined with Jay's trip at the direct retail terminal has made the sales of the direct store store 725 million yuan, an increase of 252.76% over the previous year, accounting for 22.46% of the main business income, an increase of 13.40% over the previous year, and a single risk in the sales market.

The decline in net profit indicates that the rise in financial expenses and management costs and the steady investment in some sports industry investment layout have led to a decline in profits.

In recent years, you have been keen on mergers and acquisitions of other brands.

In June 2016, the precious man Bird held 383 million yuan to hold a sporting goods retailer Hubei Jie's trip. In August 2016, the precious bird invested 382 million 500 thousand yuan to acquire 51% of the Xiamen shoes warehouse. In December 2016, the company tried to set up Ankang insurance with 7 companies from Xinjiang Guanghui Industrial Investment Co., Ltd. and the red bean group, which is expected to invest 260 million yuan, accounting for 13% of the total amount of Ankang insurance total capital.

In the condition of sustained performance downturn, you want to diversify across the border, but the effect is not obvious.

During the reporting period, Jay's main business of the holding company was multi sports brand retail. As of December 31, 2017, Jay's marketing network covered Hubei, Hunan, Anhui and Jiangxi. The number of retail terminals reached 330, and the total retail terminal area was 89316 square meters, of which 212 were direct stores, 118 were 118 stores. According to the regional division, there were 240 Hubei, Hunan 82, Anhui 5, Jiangxi 3.

In the fourth quarter of 2017, 38 new retail outlets were opened, and 32 retail outlets were closed.

As of December 31, 2017, the brand marketing network of the "noble bird" brand has covered 31 provinces, autonomous regions and municipalities directly under the central government. The number of retail terminals reaches 3730, and the total retail area is 303156.26 square meters. According to the classification of cities, there are 427 retail outlets in the first tier cities, 810 retail outlets in second tier cities, 1495 retail outlets in three cities, 998 in four cities, and 930 in East China, 712 in the southwest, 479 in Central China, Southern China, the northeast, the North China, and the northwest.

In 2017, 503 new retail outlets were opened, and 879 retail terminals were closed.

In the 2017 quarter, 157 new retail outlets were opened in the fourth quarter, and 319 retail outlets were closed.

In 2018, the company will continue to promote the traditional movement.

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"Sports industry group", which is based on the manufacturing of sporting goods and clothing and coordinated development of various sports industry forms.

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