Signing A Horse, Assisting Liverpool To Enter The Champions League Final New Balance Wants To Go Further On The Football Road.

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Signing a horse, assisting Liverpool to enter the Champions League final New Balance wants to go further on the football road.

New Balance has two sponsorship teams in Panama and Costa Rica in this world cup.

Recently, New Balance announced on its official social media that Senegal international Sadio Mane, who played in Liverpool, became a New Balance signing player.

In last weekend's Champions League final, Ma was wearing New Balance's latest Furon 4 Pro boots.

Coincidentally, Liverpool is also one of New Balance's teams.

Since entering the football world in 2015, the road of New Balance to expand its commercial layout is very difficult.

Up to now, apart from Liverpool, the company has only three teams from Bilbao, Su Chao and Oporto.

This season Champions League champions in the 1/4 finals of Seville was originally a member of the NB family, but after the two sides' cooperation contract expires this season, the Spanish team decided to switch to Nike, did not renew the contract with New Balance.

The sports equipment company founded in Boston was known for its production of running shoes. They originated with the Red Army six years ago, when Liverpool's jersey sponsor was one of NB's brands.

But in 2015, NB decided to print the name of the parent company on the Red Army Jersey, so he signed a sponsorship contract worth 25 million pounds a year with Liverpool and officially launched the bugle call for football.

Subsequently, NB signed a number of top players in succession, including Manchester City captain Kompani and Fellaini currently playing for Manchester United.

In 2012, Fellaini signed a four year contract with NB. However, the cooperation with Peng tou was a failure. Fellaini had sued his sponsor and claimed 2 million 100 thousand pounds on the grounds of NB's war boots, and now he has switched to Nike.

The legal dispute ended in Fellaini's defeat, but it also overshadowed the advance of NB in football.

Fortunately, the ace in their hands is enough to win the battle. Liverpool has returned to the Champions League final after 11 years, and nearly two hundred million fans have watched the live broadcast of the Champions League final this season.

The Red Army jerseys and NB on horse sneakers also show fans around the world that New Balance's soccer products are also very competitive, and that they have the ability to sponsor top European teams.

Real Madrid and Liverpool's UEFA Champions League duel made New Balance an opportunity to expose to 200 million viewers.

According to official forecasts by NB, this year, the company can generate 1 billion US dollars in Europe, an increase of 20%, which is more than two times the increase in US domestic revenue.

The total sales volume of the company has tripled in ten years, reaching 4 billion 500 million US dollars in 2017, and by 2023, the company is expected to reach 7 billion yuan mark, and the contribution of football to NB will be bigger and bigger.

Europe football

At the same time, there is also Under Armour with NB.

According to NB executives, both companies underestimated the timeliness and diversity of European market demand for commodities and underestimated the two deep-rooted forces in Adidas and Nike.

Now that UA has gradually withdrawn from the football market, NB has persisted and decided to go beyond Puma's goal.

The German sports brand is currently the third major force in the football market.

In the upcoming World Cup, Adidas has 12 teams, 10 Nike and 4 Puma, while NB has only two teams from Panama and Costa Rica.

But NB has achieved new breakthroughs. This is the first time that the company has sponsorship teams in the world cup.

Although there are losses in sponsoring players and teams, Liverpool and Ma as an example, NB is very confident about the prospects of the company's football industry, because the cake of sports shoes is really tempting, and the sales volume of nearly 8 million 500 thousand pairs can earn 7 billion 600 million dollars a year.

In order to make some contributions to the football field, New Balance has made long-term investment plans and made long-term development plans. They hope to sign the top football teams in Real Madrid in the future.