Hua Zhang'S Long Journey Has A Long History. Dezhou Huayuan 15Th Anniversary Celebration Is Held In A Grand Way.

?

Recently, the 15th anniversary birthday of Dezhou Huayuan eco technology Co., Ltd. was held in Dezhou, Shandong. This theme is "Celebrating the long journey of China's long life". It is not only a milestone in the development of enterprises, but also a gas station for the sustainable development of enterprises. It is also a new starting point for enterprises to upgrade their intelligence and modernization.

Qu Jing, vice chairman of the knitting industry association, vice chairman of the China Household Textile Industry Association, Li Guimei, vice chairman of the National Textile Industry Association, Li Binhong, deputy director of the national textile product development center, Xie Fangming, Secretary General of the China Textile Industry Federation, the chief engineer of the national textile product development center, Chen Baojian, director of product development department of China Textile Information Center, Yan Bo, deputy director of the industrial economics research center of China Textile Information Center, Wang Fuhua, chairman of Dezhou Huayuan Ecological Technology Co., Ltd., general manager, deputy general manager, and more than 400 representatives from all industries, enterprises and media circles in the country. They review the brilliant history of Dezhou Huayuan in the past 15 years and look forward to the future of the enterprise. During the event, Duan Xiaoping, vice president of China Textile Industry Federation, President of China Chemical Fiber Industry Association, vice president of China Cotton Textile Industry Association, deputy director of marketing department of China Textile Industry Federation, and China, Ye Jianchun

Starting from the source, Ki Chi's dream of powerful nation

In the process of upgrading China from a big manufacturing nation to a powerful country, to have more industry discourse power, we need to cultivate more upstream invisible champions with independent core competitiveness.

Starting from the 5000 spindle yarn in 2003, it now has more than 2600 employees, 500 thousand spindles and three subsidiaries. It specializes in R & D, production and marketing of modern high-tech enterprises with new differentiated fiber yarns. Dezhou Huayuan is advancing with the invisible champion of the industry for 15 years.

"Achievements and problems coexist", as a witness to the development of enterprises, Li Xiangdong, general manager of Dezhou Huayuan eco technology Co., Ltd. gives such an attribute.

It is time to stay awake and let Dezhou Huayuan not lose in the face of achievements, and stand on the starting point of the future new schedule.

It is precisely this kind of thinking about the development of industries and enterprises that let such a celebration of enterprises become a collective thinking of how the industry can meet the needs of customers in the new situation and how to locate and deploy differentiated industries in the industrial chain.

To this end, as the opening of the celebration, a high quality differentiated yarn forum makes people feel full of dry goods.

Duan Xiaoping, vice president of China Textile Industry Federation, President of China Chemical Fiber Industry Association, Yan Bo, deputy director of industrial economics research center of China Textile Information Center, Cheng Longdi, Professor of textile School of Donghua University, Niu Bin, sales manager Niu Bin of Haines Textile Research Institute, Germany, etc. keynote speech on the development and Prospect of China's textile industry in the new era, research on modern yarn technology and new products, and clothing physiological comfort, etc., to share with the audience the latest industry development direction and market product development trend.

Focus differentiation and change from running to running

When the profit mode of pure cotton yarn based on scale and price competition has come to an end, what is the future of the enterprise tomorrow? After a rational analysis of its own and market trends, since 2004, Dezhou Huayuan company has launched a breakout battle. Since then, the future of Dezhou Huayuan has been firmly tied up with the development and application of differentiated fibers.

It is also this self revolution that enables enterprises to achieve the magnificent pformation from running to running in the field of yarns.

However, in today's consensus that differentiation has become the textile industry, how to avoid homogenization in differentiation has become the new bottle neck in the development of many yarn enterprises.

The world's martial arts will not be broken quickly. As Dezhou Huayuan, who has been a fast runner in R & D, there is a broader vision for the future development of differential fiber.

In this celebration, a high-end dialogue called "the birth of new kinetic energy, the creation of new advantages and the creation of new values - the future of the development of differentiated fiber yarns" has aroused the ideological clash and resonance of all the staff.

Ye Jianchun, vice president of China Cotton Textile Industry Association, stood at the height of the industry to analyze the development status of differential fiber yarns and the path to achieve technological progress.

Qu Jing, vice president of China knitwear industry association, elaborated on the requirements of the development trend of the knitting industry for the yarn service marketing mode, as well as the future demand changes at home and abroad and the demand for differentiated fiber yarns.

Wang Huaping, executive vice president and doctoral tutor of the school of textile materials, Donghua University, put forward his views on the development plan and expected results of China's differentiated fiber development during the "13th Five-Year" period, and what consumption experience it will bring to consumers.

As the representative of the brand side, Li Jia, director of the supply chain of Limited by Share Ltd, analyzes the new trend and demand of the underwear brand and what new demands and new challenges it brings to the differentiated fiber yarns.

As the initiator of the activity, Li Xiangdong, general manager of Dezhou Huayuan eco technology Co., Ltd., said that through the development of 15 years, we have been paying close attention to the customer experience, bringing the idea of value to customers, and bringing innovative and quality products to customers in the direction of specialization and differentiation.

We know that only innovation can achieve the continuous development of enterprises. Therefore, through practice, Dezhou Huayuan has formed a "five in one" innovation system, focusing on the innovation of raw materials, equipment and technology to achieve the pformation from lean production to lean operation.

This year, the enterprise will expand the 100 thousand differential yarn project and gradually build block chain intelligent factory mode.

In the future, Huayuan will adhere to the development concept of "green, technology and fashion" and provide a new solution for people's better life.

In addition, Chen Baojian, chief engineer of the national product development center, as the host of this dialogue, gave every guest a wonderful comment.

Seize the forefront of the market and develop new products step by step.

For many years, Dezhou Hua Yuan has actively integrated into the industrial chain to capture the subtle changes in the market demand, whether it is for the brand clothing enterprise love, the brother China to provide the new product design ideas for each season, or with the textile industry leader Luo Lai, mercury production and new product promotion alliance.

The market strategy of "multi varieties, small batch and fast delivery" not only made Dezhou Huayuan successfully solve the actual demand for customers, but also made the international first-class software and hardware equipment, and also made Dezhou Huayuan achieve the "7 step ahead" and "20 days" delivery of "one step ahead". In addition, the series yarn products such as "Jinmi spinning, Jinrong spinning, Jin brocade" and so on became Dezhou's Huayuan high and middle end.

The knocking bricks.

On the occasion of the 15th anniversary celebration, facing the guests from the upper and lower reaches of the industrial chain, as the spokesperson of Dezhou Huayuan integrated research and development, Li Yubin, executive vice president of Huayuan Ecological Technology Co., Ltd., Dezhou, said that in daily life, we encouraged all the staff's Micro innovation through various incentive mechanisms, and formally passed this kind of ubiquitous innovation, so that the new products of Huayuan were not poor.

And for the guests to show a series of research and development achievements with the "market": environmentally friendly recycled polyester and raw liquid dyed products, innovative skin care fiber products, warm keeping function of acrylic fiber downer fiber products, Eco-Fresh series products, and differential fiber color should be used in five series of products.

The source of innovation is nuclear, and the development of innovation from the source has leverage effect on any industry.

Whether it is with UNIQLO, H&M, Zara, Nike, Adidas, love, city beauty, Dongli, Japan and other international brands in the past ten years, or to cooperate with IKEA suppliers initially, Dezhou Huayuan is relying on its own strength to bring value to customers.

On celebrations, Dezhou Huayuan also comes from brands like Decathlon, Lan Jing, optimer and so on.

As well as the signing of cooperation agreements by international giants in the field of expertise, the increasingly stable market chain system has laid a solid foundation for the steady operation of enterprises.

As a thankful company, Dezhou Huayuan will be remembered for every employee who is devoted to the enterprise.

In addition to the relevant industry and business leaders' speech, the award ceremony of the loyal staff award and merit award has become the highlight of the whole dinner.

Behind a long list, it has also aroused 15 years of Dezhou Huayuan up and down, all the way along.

During the dinner, Wang Fuhua, President of Dezhou Huayuan Ecological Technology Co., Ltd. and general manager Li Xiangdong gave a grand presentation to the 41 gold medal staff awards and 19 meritorious staff awards.