2018 The First Quarter Results Of Apparel Companies Listed Women'S Clothing, Where Men'S Clothing, Sports, Leisure And Underwear Go.

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The domestic apparel retailing industry, which has been raging for the past year, continued its positive trend after a rebound last year. In the first quarter, 80% of the listed apparel brands in China had double growth in revenue and net profit, and the sales growth of e-commerce channels also increased significantly.

According to the National Bureau of statistics, in the first quarter of this year, the total retail sales of clothing above designated size increased by 9.8% over the same period last year, and the growth rate increased to the same as that of the total retail sales of consumer goods in the same period. The retail sales of online apparel products increased by 33.9% over the same period last year.

During the period, A shares of 31 clothing listed companies achieved a total revenue of 31 billion 355 million yuan and a net profit of 3 billion 442 million yuan.

Over 5 companies revenue over 2 billion women's clothing category performance recovery

In the first quarter, there were 5 companies with revenues exceeding 2 billion yuan, namely, Hai Lan's home, search for special, La summer bell, Semir costumes and American Apparel.

There are 6 companies that realize net profit of over 100 million, namely, Hai Lan's home, YOUNGOR, Semir dress, La Natsu Bell, search special and Taiping bird.

From the clothing category, women's clothing and leisure have generally been revival, and the women's wear brand Wenger increased its revenue by 142.4%.

Among the leisure brands, the top three were Semir, Metersbonwe and Metersbonwe, which ranked first in revenue growth.

In men's clothing, there were 5 revenue and net profit growth of two digit year-on-year, and the best achievement was Hai Lan's home.

Failed is YOUNGOR, both revenue and net profit fell by more than 50%.

Performance analysis of each brand in the first quarter (ranking according to the revenue of each category)

Women's clothing: market recovery, brand performance explosion

La Natsu Bell

In the first quarter of 2018, La Natsu Bell's business income increased by 9.88% to 2 billion 548 million yuan, and net profit increased 33.68% to 174 million yuan over the same period.

The core brand La Chapelle sales increased by 614 million yuan, an increase of 8.16% over the same period, with a gross margin of 64.59%.

As of the end of the reporting period, La Natsu Bell's brand has 9540 stores nationwide, including 2017 La Chapelle stores and 2113 Puella stores.

Pacific bird

In the three months ended March 31st, the revenue of Taiping bird increased 14.49% to 1 billion 737 million yuan compared with that of the previous year. Net profit rose 131.99% to 133 million yuan, and the gross profit margin was 55.32%.

Among them, the revenue of Taiping bird dress, Taiping bird menswear and Mini Peace children's clothing increased by 6.46%, 21.34% and 51.03% respectively, while Lok Ting recorded a 10.02% decline.

Vigna S

The first quarter results in 2018 showed that its operating income rose 142.4% to 754 million yuan, and the net profit attributable to shareholders of listed companies rose 119.64% to 65 million 126 thousand and 500 yuan.

By the end of March 2018, there were 1446 stores, including 159 VGrass stores, 1286 Teenie Weenie stores and 1 lucky cloud stores.

Long stance

In the three months ended March 31st, the first quarter revenue in 2018 rose 20.47% to 646 million yuan, and the net profit attributable to shareholders of listed companies rose 71.75% to 60 million 330 thousand yuan.

At present, it has its own brand, Lancy From 25, Lime Flare, Marie n degree Mary, Liaalancy, agent brand Mojo S.Phine, Jigott, S.Phine, and so on.

Grace

In the first quarter of 2018, revenue rose 69.28% to 575 million yuan, while net profit rose 33.18% to 80 million 324 thousand and 400 yuan.

Among them, the core brand ELLASSAY business income increased 17.6% to 238 million yuan; Ed Hardy and Ed Hardy X revenue increased 24.49% to 117 million yuan; Laur l revenue rose 49.23% to 27 million 752 thousand and 100 yuan; IRO camp included 146 million yuan, the newly acquired Vivienne Tam realized 793 thousand yuan income.

As of the end of March, there were 533 stores in the company.

Safety fashion

In the first quarter of 2018, the business income of an Zheng fashion reached 391 million yuan, an increase of 26.84% over the same period last year, and the net profit attributable to shareholders of listed companies was 91 million 940 thousand and 300 yuan, an increase of 30.09% over the same period last year.

During the reporting period, the positive fashion line sold 52 million 238 thousand and 300 yuan, accounting for 13.4% of total revenue, and sold 338 million yuan under the line, accounting for 86.6% of total revenue.

As of March 31, 2018, there were 917 stores in the fashion shop, compared with 924 in the same period last year, a net decrease of 7.

Day fashion

In the first quarter of 2018, operating income reached 276 million yuan, an increase of 16.34% over the same period last year. Net profit attributable to shareholders of listed companies was 16 million 650 thousand yuan, an increase of 30.12% over the same period last year.

As of the end of 2018 3, there were 986 stores in the day of fashion, compared with 989 in the end of 2017, with a net decrease of 3.

Among them, Broadcast: 766 stores, 26 Personal Point stores, and 194 CRZ stores.

Jiangnan cloth

In the first half of fiscal year ended 2018, the sales volume of Jiangnan Buyi group increased 26.22% to 1 billion 654 million yuan compared with the same period last year, while net profit rose 36.83% to 3.12 billion yuan and 62.6% gross profit margin in December.

Benefiting from the upgrading of consumption, the revenue generated by the group's main brand women's wear JNBY products rose 23.2% to 970 million yuan over the reporting period, accounting for 60.1% of total sales.

Hai Lan's home

In the first quarter of March 31st, Hai Lan's home sales rose 12.16% to 5 billion 786 million yuan, and net profit increased 11.97% to 1 billion 131 million yuan over the same period last year.

During the period, the sales of the core brand Hai Lan home increased 9.48% to 4 billion 789 million yuan compared with the same period last year. The income of AI rabbit rose by 71.78% to 339 million yuan. Sales of San Keno increased by 11.2% to 443 million yuan, while sales of other brands dropped 7.91% to 110 million yuan over the same period.

Youngor

In the three months ended March 31st, YOUNGOR group achieved a business income of 1 billion 680 million yuan, down 50.46% from the same period last year. The net profit of shareholders belonging to listed companies fell 61.9% to 280 million yuan compared with the same period last year, far less than the group expected to soar 687.95%.

It is reported that the reason for this gap is that China CITIC Limited by Share Ltd, which is responsible for the financial audit of YOUNGOR group, has made use of accounting policies to regulate profits, and has apologized after being questioned by the exchange.

Seven wolves

From January 2018 to March, the operating revenue of the seven wolves reached 919 million yuan, an increase of 13.90% over the same period last year. The net profit attributable to shareholders of listed companies increased by 18.44% to 84 million yuan over the same period last year.

In recent years, the seven wolves began to accelerate the layout of light luxury market. After purchasing Karl Lagerfeld China business, they also bought huge sums of money to buy Hangzhou Kenna, which owns luxury agency such as Versace and Canali, and tried to create "international luxury brands to enter the Chinese market proxy platform".

Noble bird

In the first quarter, the business income of the birds was 833 million yuan, an increase of 8.48% over the same period. The net profit attributable to the listed shareholders was 85 million yuan, an increase of 2.20% over the same period.

During the period, the sales revenue of the brand was 421 million yuan, accounting for 50.5% of the company's main business income. The sales revenue of multi brand agents such as Nike, Adidas and Lining was 317 million yuan, accounting for 38.02% of the company's main business income.

Joeone

In 2018, a quarterly report showed that its operating income was 747 million yuan, an increase of 12.47% over the same period last year. Net profit attributable to shareholders of listed companies was 193 million yuan, an increase of 21.37% over the same period last year.

Basic earnings per share of 0.34 yuan.

Wedding bird

In 2018, the wedding bird realized its operating income of 737 million yuan in 1-3 months, an increase of 32.94% over the same period last year, and the average operating revenue growth rate of the apparel home textile industry was 19.63%. The net profit attributable to shareholders of the listed company was 35 million 186 thousand and 200 yuan, an increase of 150.21% over the same period last year, and the average net profit growth rate of the apparel home textile industry was 11.40%, and the company's earnings per share were 0.03 yuan.

The company said that during the reporting period, the terminal retail boom of high-end business clothing was still low, and the company continued to optimize its channels for handling inventory.

Leisure: multi brand development has increased by 101.33%

Search for special

Operating income in the first quarter was 5 billion 212 million yuan, an increase of 101.33% over the same period, and net profit attributable to the parent company was 158 million yuan, an increase of 11.17% over the same period last year.

The report said that the significant increase in the group's performance during the period was mainly attributable to supply chain management business, and about 80% of its revenue came from the supply chain management business.

Semir

In the first quarter of March 31st, Semir's clothing business income rose 21.57% to 2 billion 512 million yuan, the net profit attributable to shareholders of listed companies rose 23.88% to 312 million yuan over the same period.

As of last December 31st, Semir apparel has set up 8423 offline stores in the country, including 679 Direct stores and 7744 franchised stores, and has established online sales channels for Taobao, Tmall, vip.com and other domestic e-commerce platforms.

American Apparel

In the first quarter, Metersbonwe's operating income was 2 billion 178 million yuan, and its net profit was 50 million 406 thousand and 700 yuan, an increase of 30.12% and 74.21% respectively.

The group said its Metersbonwe brand performance has improved gradually since its brand new image was released in July 18th last year.

At the same time, the brand matrix of the Group continues to be clear, and ME&CITY, Moomoo, ME&CITY KIDS and other brand businesses begin to exert their strength gradually.

Giordano

As of March 31, 2018, Giordano's international sales increased 13.4% to HK $1 billion 457 million in the first quarter, and gross profit increased by 12.5% to HK $847 million compared with the same period last year. The revenue from e-commerce channels rose by 44.6% to HK $81 million.

As of the end of the reporting period, Giordano had 2414 sales outlets, of which 1271 were independent stores.

Sports: the future of Chinese goods going abroad

Lining

In the first quarter of March 31, 2018, Lining's same store sales grew 10% to 20% year-on-year.

As far as the channel situation is concerned, the direct retail and wholesale distribution channels have achieved an annual increase of 10% to 20% and a small increase in the number of units in China, respectively. Among them, the sales of e-commerce channels increased by 30% to 40% over the same period.

It is reported that the number of Lining's sales outlets in China has totaled 6730, which has decreased by 66 since this year.

Among them, Lining YOUNG stores increased by 27, and retail and wholesale businesses decreased by 47 and 46 respectively.

Anta

In the first quarter of 2018, Anta's retail sales increased by 20% to 25% over the same period in 2017. The retail sales of other brands of the group increased by 80% to 85% over the same period in 2017.

Anta group said that the growth of its performance was mainly due to a series of product innovation and brand upgrading initiatives made by its brands.

XTEP

XTEP's average store sales in the first quarter of 2018 were double-digit growth over the same period last year, and retail inventories remained healthy for 4 months.

The group pointed out that the same store sales mainly reflect the sales performance of the store which is longer than a year, and these stores now account for about 70% of the total number of XTEP brand stores.

Shoe shoes: the market is cold and its performance is mediocre.

Red Dragonfly

Red Dragonfly hit 834 million yuan in the first quarter of 2018, an increase of 3.8% over the previous year and a net profit of 92 million yuan, an increase of 4.01% over the previous year.

During the reporting period, there were 3825 franchised stores, including 78 new outlets, 65 closure, 365 self operated stores, 8 new outlets, and 6 closed stores.

Underwear: speeding up all channels

Red bean stock

In the three months ending March 31st, Hong Kong shares rose 20.88% to 693 million yuan compared to the same period last year, and net profit rose 51.3% to 46 million 578 thousand and 900 yuan over the same period.

Data show that 81.83% of Hong Kong share's revenue comes from offline stores, and 18.17% comes from online sales.

In the future, the direction of pformation of red bean can not be separated from "intelligent red bean". It is not only the innovation of brand image or marketing method, but also the acceleration of all channels.

Conclusion:

The clothing brands entering the 2018 are worried and laughing, and the old pformation is difficult and difficult to attract young people's attention when the market recovers.

The performance of the industry in the first quarter is closely related to its own pformation and its own mode.

It is very important that the consumption habits of the female consumer groups, especially the ladies' wear group, support the stability of the women's clothing brand. In addition, during the difficult period of the market, the product innovation of the women's clothing brand and the refinement of the store operation are deeper and more solid than men's wear and sports category. This also lays a good supply chain and operation foundation for the multi brand development and expansion of the women's wear brand. Meanwhile, after nearly five years of shuffling of the women's clothing industry, the differentiation of women's clothing brands is more obvious, and the main body of the women's clothing brands are mainly concentrated in shopping centers and department stores. Women's clothing category has always been in a more robust position in the clothing industry.

As a whole, men's clothing is still in the period of pformation and exploration. The lack of innovation in the product itself and the lack of core positioning in the brand itself make it difficult for the men's brand to achieve breakthroughs in the short run.

Leisure products are in a breakthrough stage of mode and positioning through several years.

In the downturn, leisure products have a deeper understanding of customers, which is more obvious for the brand's business mode and positioning. This also lays a foundation for the breakthroughs in leisure products.

Sports brand as a whole is in the period of consumption upgrading, health awareness and fitness.

The rapid development has brought great impetus to the development of sports brand, and the differentiation of sports brand has begun to emerge, paying more attention to the shaping and presentation of the brand's professional positioning.