The Only Thing That Remains The Same Is Change. Look At How The First Class Textile Enterprises Across The Taiwan Straits Respond To The New Changes.
Driven by the new round of industrial revolution and technological revolution, the development pattern of the world textile industry is also undergoing profound adjustment. The original ecosystem is fluctuating and deconstructing, the instability and uncertainty of development are significantly enhanced, and many new changes, such as new retail, new market, intelligent manufacturing and sustainable development, are being made.
industry
Development has created unprecedented opportunities.
In the new environment, how to comply with the requirements of the times, grasp the development opportunities and achieve common prosperity is a common topic facing the textile enterprises across the Taiwan Strait.
To this end, the thirteenth Cross-Strait Cooperation Symposium on textile industry held in Jining, Shandong, recently invited two representatives of the textile enterprises across the Taiwan Strait to conduct in-depth discussions and exchanges on the topic of "the opportunities and challenges facing the cross strait textile industry in the new era, new retail, new markets, new changes" and "cross strait textile industry's exchanges and cooperation in sustainable development and green manufacturing".
New retail, new market, new changes
Explore the future in change
Qiu Yafu, chairman of the board of directors of Ruyi holding group
When it comes to change, what impressed Qiu Yafu most was the scene of visiting foreign advanced textile enterprises. "At that time, when we saw their advanced textile equipment, we were determined to reform and strive to create world-class enterprises."
After that, Ruyi group sticks to the general rule of "the only changeless change in the world" and explores the future every day in the course of change.
In the short span of a few years, Ruyi group has made remarkable achievements.
Qiu Yafu said that in retrospect of this quality change, the most important thing is the result of the revolution and competition of ideology.
Ruyi group has some changes that no outsiders can see. That is the active thinking and constantly updated ideas of generations of people.
"As a business leader, we need to constantly learn and bring new thinking to enterprises.
We must stick to a main business, and strive to achieve one thing in life.
Along such a firm position, enterprises with craftsmanship and resilience basically stand out.
For brand building, Qiu yfu said: at present, the development of new technology has brought great changes to the textile industry. Ruyi is playing a leading role in the whole industrial chain of the enterprise, from the fiber, yarn, fabric and other manufacturing plates to the development of brand luxury, which is the other luxury brand can not achieve.
Qiu Yafu believes that through technology + brand + + Internet, in the next 10~20 years, Ruyi will become the Chinese version of "LV".
In the light of the development of new market, Chiu Yat Fu revealed that the next market of the company is in Africa. He believes that the African market has great potential in the future.
Enterprise decision makers should always think about themselves.
Dai Hongyi, chairman of Taiwan silk weaving industry association and general manager of national textile enterprise Limited by Share Ltd
At present, due to the insufficient supply of human resources, SMEs generally face two limitations: one is the lack of excellent talents, and the two is that the effectiveness of existing human resources can not be maximized.
In response, Dai Hongyi put forward several suggestions: to strengthen the function of human resources, small and medium-sized enterprises do not have to chase the best talents as big enterprises, but should examine whether the ability of talents is best in the same industry.
We should always consider whether employees can effectively carry out the company's goals. What are their difficulties? How can they motivate them and how to guide them to improve themselves?
When business conditions are not as good as expected, ordinary people often blame themselves for lack of talent, poor environment, bad decision makers, social trends and so on.
In fact, such a predicament is the result of enterprises' lack of self-awareness and timely adjustment in the long run.
This is absolutely related to the positive attitude and advanced decision-making thinking of operators and boards.
Therefore, managers should always ponder whether there is a lack of completeness in management and decision making, whether decisions in management, strategy, operation and motivation are correct? Is there a better way to optimize itself?
On the theme of new retail, new markets and new changes, Dai Hongyi believes that we should actively open up new markets and close to the consumer market.
And to be close to the market, small and medium-sized enterprises should expand their scale, enhance their international capabilities, and make diversified and deep-rooted processed products, so as to adapt to the new situation.
Adjustment mode to deal with new sales challenges
Yang Weihan, general manager of Nan Wei Industrial Limited by Share Ltd
Through the analysis of the younger generation of consumers, Yang Weihan found that there is a consumption phenomenon in the new consumer market, "seeing, buying, not seeing, not buying".
Under such new changes, sales must be highly pparent.
Besides, in the current short delivery period and the electricity supplier era, enterprises should keep up with the logistics in addition to the good products, so as to adapt to this new era.
The rise of the current electricity supplier has squeezed the large department stores under the line, but Yang Weihan believes that there are many differences between the electricity supplier and the offline channel providers. The procurement, payment and shipment modes are different, which is also a big challenge for the manufacturing side.
But judging from the market trend, the current market leader is the "sales platform" instead of "brand", so the offline channel is not entirely pressed by the electricity supplier, but it needs to be adjusted.
Yang Weihan introduced that the south latitude industry has the strength to strain the electricity supplier to request the supply chain to have the quick response and the flexible logistics ability and so on two big demands.
In addition, the south latitude also has the ODM ability, also can match the electricity supplier customer design style.
Three tricks to promote a new round of pformation
Zhu Yong, President of Orient International (Group) Co., Ltd.
In August last year, Dongfang International Group and Shanghai Textile Group reorganized and formed a New Orient International Group.
Speaking of changes, Zhu Yong pointed out that he should constantly adjust himself to new changes, new markets and new retail businesses in the light of the development process of the group's electricity supplier development, automotive interior decoration industry and international layout.
Since the early 90s of last century, Shanghai textile group enterprise has entered large-scale adjustment and strategic pformation over 20 years.
A large number of enterprises have been shut down and some enterprises have been pferred.
From 2004 to 2013, the labor intensive textile industry was pformed into a service intensive textile trade, and the development direction of "technology and fashion" was put forward. At the same time, the automotive interior decoration base, Shanghai fashion week, brand and other new highlights were built.
Since 2014, Shanghai Textile Group has taken the new round of state owned enterprise reform as an opportunity to push forward a new round of pformation in three ways: first, to promote the pformation of traditional textile industry to modern industrial format, to highlight the technological content and increase the added value; and the two is to promote the pformation of traditional textile industry's labor intensive and intensive yarn fabric production into fashion clothing and fashion textile industry, highlighting the fashion concept and fashion lifestyle; and the three is to promote the pformation from the relatively closed local enterprises to the national layout and overseas development of pnational corporations, highlighting the integrated application of three markets and three kinds of resources.
Internationalization is an important strategic direction for the pformation of Shanghai textile group.
The group put forward 48 word pformation tasks, of which 12 are the direction of pformation, that is, "centralized advantage, national layout, overseas development"; 20 words of pformation pattern, namely, "African raw materials, European and American design, Asian processing, China integration, global sales"; and the target of pformation is 16 words, that is, "global resources, China integration, Shanghai headquarters, global sales".
Sustainable development and green manufacturing
Relying on brand and technology advantages to promote green development
Chen Duifan, chairman of Shandong Kangping Na Group Co., Ltd.
Shandong Kangping Na Group Co., Ltd., relying on its own experience of dyeing and finishing technology over the past years, has applied the advanced concepts of "Internet + + +" technology and machinery industry to the traditional textile industry, dedicated to the research and development of textile dyeing and finishing technology and equipment, and truly combined the product technology with equipment, textile technology and intelligent equipment. It has become a model of technological innovation driven equipment innovation and integration of two technologies.
Chen Fan Fan pointed out that in the future, Kangping NYI is relying on the brand advantage to strengthen and enlarge the wool spinning industry.
Kangping will give full play to its brand advantages, increase research and development efforts, and actively provide quality products and services for high-end clothing brands.
The two is to give full play to technological advantages and build a high-end intelligent equipment industrialization production base.
Organize superior strength and resources, speed up the pformation and popularization of the integration of the two integration through the integrated output of equipment, technology and management, and provide intelligent equipment for the pformation and upgrading of textile and dyeing enterprises. Relying on the construction of the national intelligent manufacturing pilot demonstration project - the cheese dyeing intelligent factory, the regional dyeing intelligent plant is planned and constructed in the domestic textile and garment industry intensive area, thus forming the standardization of dyeing scale, process integration and digitalization, intelligent production process, quality control and whole process, and speeding up the popularization of the "Internet +" technology in the printing and dyeing industry.
Through centralized printing and dyeing, we can reduce sewage discharge, improve product quality, realize green manufacturing, and promote the upgrading of textile industry.
Green and intelligence go hand in hand.
Xu Jinlong, general manager of Hengyi Group R & D Center
Hengyi has been committed to the development of environmental protection for a long time. Its achievements in sustainable development have become an example of the industry, such as the use of energy saving and environmental protection equipment, the realization of cleaner production, the production of antimony free environmental friendly polyester products, and so on, to contribute to the green development of the industry.
In addition, Hengyi's attempt in intelligent manufacturing is also in the forefront of the industry.
As one of the leading enterprises in the chemical fiber industry, Hengyi creatively put forward the concept of "single spindle data flow", that is, the single spindle ingot is the smallest management unit, and the data of each spindle can be collected by coding the single spindle to form an industrial large data flat with the single spindle data stream as the main line, and the efficiency optimization of the entire supply chain will be promoted.
As China's demographic dividend has weakened and labor costs have increased in recent years, "machine substitution" has become the future development trend of manufacturing industry.
Hengyi introduced automatic intelligent equipment such as automatic winding robot, intelligent appearance inspection and automatic packaging line. In simple repetitive jobs, it gradually realized "machine substitution", and rescued workers from high intensity and repetitive labor, and increased labor added value.
Hengyi also introduced artificial intelligence technology and pioneered the intelligent external inspection system.
The system uses deep enhanced learning technology, through image matching algorithm, industrial vision and automation control system, and long time learning and training, successfully realizes the automatic industrial visual inspection of silk cake appearance defects.
The detection rate of appearance defects is over 99.9%, ensuring the quality and quantity of products.
It can bring people a warm career.
Chen Guoqin, chairman of xingcai industrial Limited by Share Ltd
Since its establishment in 1989, xingcai industry has changed from functional textiles to environmentally friendly functional textiles in the past. It has become a representative supplier of environmentally friendly functional textiles in Taiwan, and is committed to innovative research and development to make efforts to become a permanent supplier of environmentally friendly functional textiles for international apparel brands.
Chen Guoqin said, "we have been thinking about how to make our environment better. For this reason, we continuously develop quality products and provide better choices for our customers."
The star product is the S.Caf e environmental technology coffee yarn developed in 2008, which was developed by using waste coffee residue and recycled bottle.
Since its launch in 2008, the coffee yarn of xingcai has been used by hundreds of famous international brands. Coffee yarn has become the highlight of international attention.
Since then, it has launched multi-layer insulated coffee yarn, warm keeping cotton eco2sy and environmentally-friendly coffee foam S.Caf e AIRNEST, etc. the latter has been extended from clothing to protective clothing, home textiles, shoes and other products. Even 11% of the high concentration of coffee oil extracted from coffee grounds has been used to develop cosmetics and waterproof and moisture permeable biofuels, and is committed to the 100% reuse of coffee grounds.
Chen Guoqin said, "we are actively building a comprehensive range of environmentally friendly coffee products."
The purpose of mining is to develop environmentally friendly raw materials or products by studying the use of coffee grounds, reducing pollution and waste of energy.
"To do is to do something that can bring warmth to people" is perhaps the key to the sustainable development of the company.
Using innovative elements to enhance the value of traditional industries
Cai Qiuxiong, chairman of poly spinning Limited by Share Ltd
Founded in 1999, polyspinning shares has become the first professional manufacturer of wet laminating manufacturing technology in Taiwan. It is also known for its excellent quality and enjoys the reputation of the leading professional manufacturer of functional waterproofing and waterproof fabrics. It sticks to the general principles of research and development, products with diversity, diversity and high added value, and continuously develops environmentally friendly, non-toxic and biodegradable fiber materials.
In 2012, polyspinning company set up a garment department to provide integrated services from cloth to garment production.
And create an outdoor sportswear brand "Gfun", and build a brand image with two channels, namely, sightseeing factories and distributors, so as to enhance market awareness and constantly use technology, aesthetics and new technologies.
Material Science
New elements such as new business mode and other innovative elements to enhance the added value of traditional industries.
Cai Qiuxiong has been investing in public welfare for a long time, taking the concept of society as a society to devotes to environmental protection, non-toxic and biodegradable materials, building new factories and increasing VOC solvent recovery system, and building "environmental protection low carbon emissions coating and CCM" production system.
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