The Top 19000 Stocks Are Reduced, And The Pipes Are Cooler.

Executive stock reduction is not optimistic about the development of Mu Gao Di, or lack of money for urgent use?

Yesterday evening, Du Suzhen issued a notice saying: "in June 5, 2018, the senior manager of Mu Gao Di, with a spanaction price of 34.967 yuan, reduced 4000 shares to a total of 139 thousand and 900 yuan. After the change, the number of shares held was 57 thousand and 100 shares."

One investor jokes: "4000 stocks? More than a retail investor. Funny. Is it necessary to announce this stock?"

Today, once again, Du Suzhen announced that "through a centralized bidding spanaction, the company has reduced 19000 shares of the company's shares, accounting for 0.028% of the total share capital of the company. The company's share reduction plan has been implemented."

Executive stock reduction is not optimistic about the development of Mu Gao Di, or lack of money for urgent use? What exactly is the version, we have no idea.

From the first earnings report of this year, the development of the animal husbandry is not smooth.

In 2018, the revenue of Q1 was 153 million yuan, an increase of 12.60% compared with the same period last year, and net profit was 19 million 810 thousand yuan, a decrease of 18.79% compared with the same period last year. Last year's year's earnings were 53 million 838 thousand and 300 yuan, but not in 2018.

In the first quarter of 2018, the employment performance was discolored. To some extent, it was related to the lack of stability in 2017, or its improper strategy.

Raising the competitiveness of research and development, deepening brand image, strengthening marketing operation management, and improving personnel training mechanism, and so on, Mu Gao Di did not fail to do so, and invested quite a lot in 2017. For example, to enhance the R & D design ability, we introduce the international excellent outdoor design team and interact with the domestic outdoor outdoor KOL, so that we can feel closer to the needs of consumers in product design.

Last year, in order to increase sales, in addition to various "internal strength", in September 22nd, Mu Gao Di used idle funds to purchase 77 million financial products, which did not affect the normal turnover needs of its daily funds, nor did it affect the normal development of its main business.

Before that, he bought a 2 million 800 thousand yuan yuan agricultural products Bank of China, Ben Li Feng, 90 days.

Mu Gao flute said that it would help to further improve its overall performance level by managing some of its idle funds in a timely and appropriate manner.

What is the meaning of this? Sales of existing businesses are weak, and performance gains are hopeless.

When Lining, Hui Li and other domestic brands have gradually awakened the enthusiasm of consumers to "national goods", many domestic designer brands make a big banner of "made in China". However, in 2009, the MobiGarden of the self-made brand, the floral flair of the clothing business, failed to refresh consumers' cognition of the brand image of the company.

These years, not only did MobiGarden brand impressions change significantly, but also their performance contribution was not prominent.

According to China's clothing network, in 2014, 2015 and 2016, the sales revenue of OEM/ODM was 262 million yuan, 284 million yuan and 265 million yuan, accounting for 60.71%, 62.53% and 61.66% respectively. The sales revenue of its own brand business was 170 million yuan, 170 million yuan and 170 million yuan respectively. It can be seen that the profitability of its own brand is still not strong, and has not played a significant role in improving the overall performance in recent years.

In the first three quarters of 2017, Mu Gao Di achieved a business income of 419 million yuan, an increase of 19.61% over the same period last year, and the net profit attributable to shareholders of listed companies was 51 million 860 thousand and 400 yuan, up 20.30% over the same period last year. Among them, online channel main business revenue 21 million 591 thousand and 400 yuan, an increase of 18.09% over the same period, the main channel business revenue of 110 million yuan, an increase of 8.90% over the same period last year. From this set of data, we can see that despite the positive growth trend of the net profit of the company's earnings, the growth of its online channels is weak. How to realize the retail sales in the future is the top priority of the work.

In March of this year, the stock market of a year ago, which had been on the market for less than a year, was divorced by the actual controller and "internal and external troubles". fashion Squeezing the market by brands and leisure brands, and moving the camping tent export business to the international political and economic developments, will hurt both inside and outside the camp, and business concentration may also be reduced.

At present, the market capitalization of 2 billion 250 million yuan Mu Gao Di, under the plagued by foreign aggression, how to strengthen self-determination in the future? Clothes & Accessories Brand is the most important thing to consider.