Anhui Province Wangjiang County Set Up "Quality Alliance" To Promote The Quality Of Textile And Garment Industry

Recently, Anhui Wangjiang children's clothing city textile and garment enterprises, county science and Technology Commission, county and City Administration Bureau, County Development Zone Promotion Bureau, county textile and garment inspection center and other units advocated the development of Baotuan, set up the first textile and clothing "Quality Alliance", has absorbed more than 50 members.

The "Quality Alliance" has adopted multiple links, collaborative research and development, resource sharing, complementary advantages, and precise support. It has implemented the "seven establishment" to enhance the overall quality level of Wangjiang textile and garment industry, and also cast the regional brand image of "Wangjiang textile and garment", and promote the healthy and rapid development of Wangjiang textile and garment industry.

First, establish a quality credit system. In order to improve the quality of textile and garment enterprises, the members of the quality alliance should abide by the bottom line of quality, sign the undertaking letter of quality and integrity, and disclose to the public, define the responsibility of product quality, give full play to the supervisory role of the alliance, collect the credit records of the relevant departments, fully reflect the quality credit behaviors of the member enterprises, establish the quality credit "red and black list" system, carry forward the quality and trustworthy enterprises, and severely punish the quality and trustworthy enterprises, and once a breach of faith is restricted everywhere.

Two, establish a quality analysis report system. "Quality Alliance" and market departments use big data to test and analyze the quality of garment industry in the county every quarter, provide guidance for enterprises, and provide macro quality reference for the county Party committee and county government.

Three, establish brand development plan, implement "brand leading" strategy, improve product quality and added value by brand creation, and enhance enterprise scale and efficiency.

After years of development, Wangjiang's textile and apparel has developed from "quantity" to "qualitative" leap, from unlicensed and OEM to self-reliance brand and creating famous brand.

At present, Shenzhou knitting (Anhui) Co., Ltd. has won the quality award of the municipal government, Anhui Liang Liang Textile Co., Ltd. and other 2 enterprises. The county government quality award and Wangjiang economic development zone have been awarded the brand name of Anhui textile professional brand base, Wangjiang County Cross Stitch Flower Association's "Wangjiang cross stitch" trademark has been awarded the National Geographic Indications certification mark; Anhui Wangyu textile Limited by Share Ltd and other 3 enterprise trademarks have been famous trademarks in the province; Shenzhou knitting (Anhui) Co., Ltd. and other 3 enterprise products have been awarded Anhui famous brand products.

Anhui Baiyun cotton industry, Limited by Share Ltd and other 4 enterprises have been well-known trademarks in the city, and 2 enterprises such as Liang Liang Textile Co., Ltd. have obtained 480 famous brand products and registered trademarks (of which 172 are valid registrations, 308 are being audited).

The Quality Alliance guides the trademark registration of the enterprise, plans the brand image, the logo, plans the brand localization and the promotion pattern.

Four, establish unified law enforcement supervision, intensify law enforcement supervision over the "Quality Alliance" members, crack down on illegal acts of quality, clean up the order of operation, standardize the operation of the industry, and create a good business environment for members.

Five, establish the exemplary role of benchmarking enterprises. Set up benchmarking, brand building, brand demonstration and driving effect, create terminal product brand, promote industrial superiority with quality advantages, and promote the overall level of quality. Wangjiang set up benchmarks for "clothing to see Shenzhou", encourage member enterprises to strengthen quality management, and introduce advanced quality management methods such as excellent performance and lean production to improve management level and product quality.

Six, establish a public service center.

The "Quality Alliance" set up the e-commerce service center of Wangjiang county children's wear city, set up and nurture local operation service team, strengthen assistance to help the poor, and promote the sales of Wangjiang textile and clothing products with Alibaba, Jingdong, Yun Tian mall, Wan Wan technology and Ganji network, so as to expand Wangjiang textile.

Influence.

Seven, establish standard platform and build standard information network.

With the help of big data, we will establish convenient information tools such as QQ group and WeChat group, and effectively pform the unique standard information resources superiority of the municipal management department into the product superiority of the enterprise development, so that enterprises can enter the track of "quality improvement and quality leading development" and provide more convenient learning ways.