What Is The Benefit Of The World Cup Opening Ceremony?

The Chinese national team is absent from the Russian World Cup, but it does not prevent Chinese enterprises from joining the carnival.

This time, the first time that China's clothing brand was closely related to the world cup.

On the upcoming 2018 World Cup in Russia, the Chinese men's wear brand will be a strong Chinese legion of sponsors in the world cup with Chinese brands such as Wanda, Hisense, Mengniu, VIVO and so on. The imperial brand is the world's first official business dress brand sponsored by the official FIFA world cup area.

This undoubtedly brings people to China.

Brand growth.

And the sports apparel market has both clothing.

And the dual attributes of the sports industry, on the one hand, will benefit from the great influence of the world cup's largest sporting event. On the other hand, based on the continuous recovery of the industry and the trend of structural improvement, a new round of Gold Nuggets will be ushered in, such as Anta, Lining, 31st degree and noble bird, and so on.

Soochow Securities Research Report analysis shows that the brand clothing plate market is stable, the market for brand clothing leading long-term investment logic recognition degree continues to improve.

At the beginning of this year, as of June 12th, Semir costumes, noble birds, and Hai Lan homes rose by 69.59%, 55.25% and 38.04% respectively.

The clothing industry has experienced a low level since 2015, and has made a phased adjustment. The 2016-2017 year's sector has lost 300 of the Shanghai and Shenzhen stock market for two consecutive years, and the industry has hit bottom.

In 2018, with the continuous upgrading of consumption upgrading and terminal inventory, brand clothing's product quality, sales channels and inventory structure continued to optimize, and now it has entered a comprehensive recovery.

In the first quarter of 2018, the income of garment home textiles increased by 13%, and net profit increased by 16% over the same period last year.

Insiders said that the brand apparel industry in the fourth quarter of 2017 has shown a momentum of recovery, the first quarter of 2018 continued to pick up.

On the eve of the world cup, the major brands are also developing sports.

For example, before buying a BOY football agency in Spain, the precious bird bought a trademark deal with the old brand tennis brand Prince in early October last year, and bought the latter's trademark ownership in China and South Korea for $20 million. Sanfo outdoor as an outdoor product retailer began to get involved in the field of parent-child outdoor education.

According to the first quarterly report of 2018, during the reporting period, the company achieved a business income of 833 million yuan, an increase of 8.48% over the same period, and a net profit of 85 million yuan attributable to the listed shareholders, an increase of 2.20% over the same period last year.

In addition to the "pure blood" sports brand, unswervingly expanding sports business, there are also brand clothing enterprises in non sports fields. They also want to get a slice of the "crossover".

For example, the company called the sports and "flexible intelligent manufacturing" combined, and win win global said that the sports culture industry should be the main entrance of the clothing industry.

Chinese brand clothes are no longer full of single development mode, they are looking for new concerns and entries.

According to the Everbright Securities Research Report, the public products category single brand ceilings are high, we should pay attention to the growth of main brand growth, peace efficiency, single store area and turnover level. The high-end category should pay attention to endogenous growth and brand value cultivation, and multi brand strategy to break the bottle neck of single brand ceiling.

In this respect, the Anta and A shares of the Hong Kong shares have explored a viable path.

Anta is going to enhance its brand image in 2018, and continue to "high cost performance" brand positioning.

Tilt.

You also put forward that you should actively develop into a multi brand, multi market and multi-channel sporting goods enterprise based on the brand of "noble bird" brand, taking sports as the core and international professional sports brand as the target.

According to China and Thailand securities, Everbright Securities and other institutional views, the fundamentals of the clothing sector has also entered a long-term improvement channel, is expected to usher in the valuation of the repair market.

Overall, the demand for domestic textile and garment market is growing continuously. The prices of the main raw materials are generally relatively stable. With the improvement of the national fitness awareness and the sporting event of the Russian World Cup, the market space for sports brand shoes and clothing is expected to increase significantly.

In the future, clothing brands with good brand effect and ability to pform will benefit from fierce market competition.