Goblin Pocket: Four Yardsticks For Selecting Fabric Suppliers

Goblin's pocket, as the first batch of successful women's clothing brand in China, was soon set up on the big stage of Taobao business.

According to Wang Fujia, the purchasing manager of the goblin pocket, he is currently busy preparing for the new series of "winter three" products. This season, the products pursue fabric quality. Even the accessories such as linen, ribbon, zipper, buttons and so on are all customized.

"Goblin pocket" selects four dimensions of suppliers.

Wang Fujia said that now the well done brand of electric business is infiltrating the supply chain, and the supply chain includes design, development, business, procurement, production, technology and other links.

"We usually give orders to the garment factories, but we will also personally select fabric suppliers and assign high-quality fabric suppliers to the garment factories."

The selection of suppliers in the "goblin pocket" is mainly based on the following four criteria:

1, the R & D capability of suppliers, the grasp of fashion trends, the innovation of technology and technology.

2, the supplier's quality control system is better, and it is necessary to have mature coping experience for quality problems.

3, the supplier's coordination, fast and reverse capability is very important, and how long the cycle is also important.

4, the account period is also one of the assessment indicators, because suppliers need to be stocked, capital operation capability is also competitive.

Small print fast reverse advantage of digital printing

Wang Fujia introduced that the fast fashion brand is usually in the stage of pre design and development, and it will take into account whether a fabric is suitable for fast reverse products.

For example, the yarn dyed woolen fabric, because of the yarn dyeing, is usually set up in large quantities. For example, a lattice pattern is ten thousand meters, which is not suitable for quick return.

The fabric pool of the "goblin pocket" is shown above.

On the return cycle, the "goblin pocket" requires that products in spring and summer are usually in 7-10 days (the more difficult products can be relaxed to 10-15 days), and products in autumn and winter are generally 15-20 days.

"Traditional printing is usually made of ready-made fabrics, and the production cycle is longer. We do not consider making small bills fast. Digital printing is printed on demand and has advantages in quick and reverse."

Wang Fujia thinks fast.

It is mainly reflected in two points: first, whether we can step on the right track and keep up with the hot spots; two, how fast the new frequency is.

"The goblin pocket is new 1 times a week, 30-40 new products every time, and there are 100 new products every month."

According to the introduction, every year from April to September is the peak season for dresses and half skirts, which will be used for many printing. There are many applications of digital printing elements. However, some problems such as "whiten" and heat pfer can not be solved.

Deep integration of fabric supply chain

At present, the "goblin pocket" has already solved the garment supply chain, but it is found that

Deep integration is also needed in the supply chain.

"We are working through the data system with the garment factory so that we can master the production schedule and delivery time.

Fabric suppliers are not yet included in the data system, and need further integration to get through.

According to Wang Fujia observation, the current fast fashion has more precipitation compared with the previous years. "All of them attach great importance to the integration of supply chain resources, and all accessories have customized and diversified demands. This is also a challenge to ensure fast fashion.

This is why many fast fashion brands are preparing for product development one year ahead of schedule. The demand is even higher, and the lead time is different from before.

To solve the garment supply chain and integrate the fabric supply chain, the pockets of the goblins are still "penetrating" further.

According to the introduction, the "goblin pocket" is walking down the line, opening 2 stores in Nanjing, allowing consumers to try on, enhance the shopping experience, and docking the broader "new retail".

Depth.