Men's Clothing Brand Rushing Into China's Men's Clothing Shows Signs Of Revival

Clothing people know that men's money is the most difficult to earn, especially the low-key philosophy of Chinese men.

There are basically the following reasons: first, the difference between men and women in terms of gender and consumption psychology. Women are naturally interested in dressing up. Men are not interested in it. Ugly men are quite popular. Look at the popularity of several popular male stars in China's entertainment industry; two, the difference between life and leisure; women are naturally fond of shopping; men will be bitter if they are dragged on by their girlfriends; three, consumption habits are different. Women's wardrobe always lacks a piece of clothing, while men can buy clothes to wear for a lifetime. Four, women's clothing is rich in variety of colors and styles, and men's clothing changes are limited.

Therefore, men's demand for clothing can not be as strong as that of women. The market size and scale of natural men's clothing can not be compared with that of women's clothing.

Not only in China, but also in fashion and clothing for foreign men's clothing market.

For example, in 2017, Italy's men's wear manufacturing industry accounted for only 27.4% of Italy's overall clothing revenue.

LV in luxury brands doesn't even have a decent menswear product line. It can only cooperate with Chao brand, such as Supreme. This year, Off-White designer Virgil Abloh is recruited to serve as director of men's clothing.

Globally, according to the data released by Euromonitor International, the retail sales of men's and women's clothing in the 2017 year are 419 billion and 643 billion, respectively, while men's wear is only 2/3 of women's clothing.

Although men's money is hard to earn, the first thing that arises in China's clothing industry is the men's wear brand, but also the lucky ones in the capital market, such as Kai Kai, YOUNGOR, Shan Shan, Mei Er Ya, Da Yang creation, and good news birds. For many reasons, most of them fail to continue to grow stronger and bigger and move towards the international market.

It can be said that the opening of a shirt is well known throughout the country, but the design of its leader position is quite unique, but somehow the clothing business in 2017 was actually a loss.

The Shan Shan suit is also the first batch of high-end products in China, but it has been converted into lithium battery halfway, and its clothing business has been split up to form Shanshan brand management and Operation Co., Ltd. and will be listed in the stock exchange of Hongkong in the near future.

YOUNGOR shirt was once a favorite of many men, but it turned its main business to real estate and investment, and the result was not satisfactory.

Meyer was poorly managed and lingered on the edge of losses for a long time.

Da Yang created the world more simply, and sold the shell resources of the listed company directly to the express delivery service.

There are those who rush to retreat and those who sail against the current.

Hai Lan's home has won the title of national men's wear through its unique mode of operation, and has opened its stores to Southeast Asia, trying to become international.

As far back as the last century, the Taiping bird menswear brand, which had been established in the last century, reached 3 billion 700 million yuan in 2017, almost equal to the 3 billion 900 million yuan of women's clothing brand.

With its exquisite workmanship, King Mu has become the first man and trousers expert in men's trousers.

Li Wei is the attack of the whole category, and the design philosophy of "the world is boundless and the mind is content" has entered the holy land.

The seven wolves and American bond dress fill the market gap in the high-end leisure industry.

Kennedy Road continues to develop online channels and pform through mergers and acquisitions.

Although these brands have been on the capital market for a long time, their efforts and persistence are bringing new vigor and hope to Chinese men's clothing.

Driven by this trend, the designer clothing brand Jiangnan cloth, which is dominated by women's clothing, has launched a new menswear brand SAMO in April this year on the basis of the existing men's clothing brand CROQUIS.

The newly developed brand of electric business, Han Du Yi house, has also launched the menswear brand AMH.

Online platform, in this year's Jingdong "6 / 18" big promotion, vip.com as Jingdong's new partner, the addition of a male channel, vip.com App terminal also increased the choice of consumers to choose gender, in addition, Tencent WeChat small program "only product man" is also synchronized.

The reason why the market once again focuses on men's pockets is mainly in men's clothing at present and in the future.

Different from the past, the newly growing consumer groups began to pay attention to individuality and proper publicity.

Finally, friendship reminds us, compared to women.

Once a man looks for a brand, he will be very "single-minded" and will not change his choice in general.

At the same time, men do not bargain and communicate when shopping. Store clerks must remember that they do not feel needy on the tip of the needle, otherwise they will go away.